Global Solutions for International Markets
Whether you’re working in a multinational corporation or at a SME, you probably already dealt with the challenge of either expanding into a new market or collaborating with people in a different country.
Globalisation offers huge opportunities to fuel innovation, cut costs on production, and enter new markets with solutions that already proved successful under similar conditions in another region.
However, there’s at least one major risk: false assumptions! Avoiding these requires deep understanding of intercultural perspectives and human relationships – or an EIM Interim Manager. For almost every market in the world, we provide managers who already know the region from their own experience.
The value of first-hand experience
There’s hardly any other field in business where you’ll learn so much about culture and people. Don’t repeat the mistake of early anthropologists, who thought they could write about foreign cultures, while enjoying a glass of wine sitting at home in their armchairs (hence, they were labelled “armchair anthropologists”). In 1922, the ethnographer Bronislaw Malinowski marked the start of a new era of social science, when he demanded researchers record “the spirit of the natives” by doing the unthinkable – actually spending time with them, and participating in their lives.
About 100 years later, we ask you to do the same: don’t export products or manage international teams purely based on what you read about the people in a different part of the world. Be where your customers or colleagues are, and you’ll understand what they want and how to communicate with them very quickly. Obviously flying is bad for the environment, and you can’t be everywhere at once. Sending away your best employee also might not be the best idea for your business at home. So how do you go about getting this valuable first-hand experience of another cultural perspective?
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Together we can find the solution you are looking for.