{"id":3901,"date":"2019-07-04T07:36:48","date_gmt":"2019-07-04T07:36:48","guid":{"rendered":"https:\/\/www.italy.eim.com\/?p=3901"},"modified":"2026-06-12T09:57:51","modified_gmt":"2026-06-12T07:57:51","slug":"crescere","status":"publish","type":"post","link":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/crescere\/","title":{"rendered":"Costa meno crescere dove si \u00e8 gi\u00e0 forti"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<p><iframe title=\"Step 4.2 Top Line Growth\" src=\"https:\/\/player.vimeo.com\/video\/169519360?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p>Un esempio pratico: modifica del rapporto qualit\u00e0\/prezzo. Il dott. Rozza, attraverso l\u2019esempio della propria azienda, mette in evidenza come sia qualitativamente pi\u00f9 performante aumentare il take rate del prodotto proposto, anzich\u00e9 andare ad individuare nuove aree di mercato su cui posizionarsi che in alcuni casi rischiano di dissipare le risorse senza produrre profitto.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Un esempio pratico: modifica del rapporto qualit\u00e0\/prezzo. Il dott. Rozza, attraverso l\u2019esempio della propria azienda, mette in evidenza come sia qualitativamente pi\u00f9 performante aumentare il take rate del prodotto proposto, anzich\u00e9 andare ad individuare nuove aree di mercato su cui posizionarsi che in alcuni casi rischiano di dissipare le risorse senza produrre profitto.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[embed] https:\/\/vimeo.com\/169519360 [\/embed]<\/p>\r\n<p>Un esempio pratico: modifica del rapporto qualit\u00e0\/prezzo. Il dott. Rozza, attraverso l\u2019esempio della propria azienda, mette in evidenza come sia qualitativamente pi\u00f9 performante aumentare il take rate del prodotto proposto, anzich\u00e9 andare ad individuare nuove aree di mercato su cui posizionarsi che in alcuni casi rischiano di dissipare le risorse senza produrre profitto.<\/p>\r\n\r\n<!-- wp:paragraph -->\r\n<p><\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[2152,313],"tags":[328,329,321,330,327,319,320],"class_list":["post-3901","post","type-post","status-publish","format-video","hentry","category-crescita","category-un-approccio-integrato","tag-automotive","tag-azienda-quotata","tag-esempio","tag-rozza","tag-sales","tag-top-line-growth","tag-un-approccio-integrato","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Costa meno crescere dove si \u00e8 gi\u00e0 forti - EIM Italia<\/title>\n<meta name=\"description\" content=\"Costa meno crescere dove si \u00e8 gi\u00e0 forti\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Costa meno crescere dove si \u00e8 gi\u00e0 forti\" \/>\n<meta property=\"og:description\" content=\"Costa meno crescere dove si \u00e8 gi\u00e0 forti\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eim.com\/it\/un-approccio-integrato\/crescere\/\" \/>\n<meta property=\"og:site_name\" content=\"EIM Italia\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-04T07:36:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T07:57:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2022\/09\/passaggio-generazionale-azienda.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eimworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"eimworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/crescere\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/crescere\\\/\"},\"author\":{\"name\":\"eimworld\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/person\\\/5aa1a797494ff2c5ee0721dc313c72e7\"},\"headline\":\"Costa meno crescere dove si \u00e8 gi\u00e0 forti\",\"datePublished\":\"2019-07-04T07:36:48+00:00\",\"dateModified\":\"2026-06-12T07:57:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/crescere\\\/\"},\"wordCount\":136,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#organization\"},\"keywords\":[\"Automotive\",\"Azienda quotata\",\"Esempio\",\"Rozza\",\"Sales\",\"Top Line Growth\",\"un approccio integrato\"],\"articleSection\":[\"CRESCITA\",\"Un approccio integrato\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/crescere\\\/\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/crescere\\\/\",\"name\":\"Costa meno crescere dove si \u00e8 gi\u00e0 forti - EIM Italia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#website\"},\"datePublished\":\"2019-07-04T07:36:48+00:00\",\"dateModified\":\"2026-06-12T07:57:51+00:00\",\"description\":\"Costa meno crescere dove si \u00e8 gi\u00e0 forti\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/crescere\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/crescere\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/crescere\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eim.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Costa meno crescere dove si \u00e8 gi\u00e0 forti\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/\",\"name\":\"EIM Italia\",\"description\":\"Siamo gli inventori dell&#039;Executive Interim Management\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eim.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#organization\",\"name\":\"EIM\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"EIM\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/executive-interim-management\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@EIM_Italia\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/person\\\/5aa1a797494ff2c5ee0721dc313c72e7\",\"name\":\"eimworld\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g\",\"caption\":\"eimworld\"},\"sameAs\":[\"https:\\\/\\\/www.eim.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Costa meno crescere dove si \u00e8 gi\u00e0 forti - EIM Italia","description":"Costa meno crescere dove si \u00e8 gi\u00e0 forti","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"it_IT","og_type":"article","og_title":"Costa meno crescere dove si \u00e8 gi\u00e0 forti","og_description":"Costa meno crescere dove si \u00e8 gi\u00e0 forti","og_url":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/crescere\/","og_site_name":"EIM Italia","article_published_time":"2019-07-04T07:36:48+00:00","article_modified_time":"2026-06-12T07:57:51+00:00","og_image":[{"width":1920,"height":1281,"url":"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2022\/09\/passaggio-generazionale-azienda.jpeg","type":"image\/jpeg"}],"author":"eimworld","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"eimworld","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/crescere\/#article","isPartOf":{"@id":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/crescere\/"},"author":{"name":"eimworld","@id":"https:\/\/www.eim.com\/it\/#\/schema\/person\/5aa1a797494ff2c5ee0721dc313c72e7"},"headline":"Costa meno crescere dove si \u00e8 gi\u00e0 forti","datePublished":"2019-07-04T07:36:48+00:00","dateModified":"2026-06-12T07:57:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/crescere\/"},"wordCount":136,"publisher":{"@id":"https:\/\/www.eim.com\/it\/#organization"},"keywords":["Automotive","Azienda quotata","Esempio","Rozza","Sales","Top Line Growth","un approccio integrato"],"articleSection":["CRESCITA","Un approccio integrato"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/crescere\/","url":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/crescere\/","name":"Costa meno crescere dove si \u00e8 gi\u00e0 forti - EIM Italia","isPartOf":{"@id":"https:\/\/www.eim.com\/it\/#website"},"datePublished":"2019-07-04T07:36:48+00:00","dateModified":"2026-06-12T07:57:51+00:00","description":"Costa meno crescere dove si \u00e8 gi\u00e0 forti","breadcrumb":{"@id":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/crescere\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eim.com\/it\/un-approccio-integrato\/crescere\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/crescere\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eim.com\/it\/"},{"@type":"ListItem","position":2,"name":"Costa meno crescere dove si \u00e8 gi\u00e0 forti"}]},{"@type":"WebSite","@id":"https:\/\/www.eim.com\/it\/#website","url":"https:\/\/www.eim.com\/it\/","name":"EIM Italia","description":"Siamo gli inventori dell&#039;Executive Interim Management","publisher":{"@id":"https:\/\/www.eim.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eim.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.eim.com\/it\/#organization","name":"EIM","url":"https:\/\/www.eim.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.eim.com\/it\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"EIM"},"image":{"@id":"https:\/\/www.eim.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/executive-interim-management\/","https:\/\/www.youtube.com\/@EIM_Italia"]},{"@type":"Person","@id":"https:\/\/www.eim.com\/it\/#\/schema\/person\/5aa1a797494ff2c5ee0721dc313c72e7","name":"eimworld","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g","caption":"eimworld"},"sameAs":["https:\/\/www.eim.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/posts\/3901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/comments?post=3901"}],"version-history":[{"count":0,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/posts\/3901\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/media?parent=3901"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/categories?post=3901"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/tags?post=3901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}