{"id":3899,"date":"2019-07-04T07:33:36","date_gmt":"2019-07-04T07:33:36","guid":{"rendered":"https:\/\/www.italy.eim.com\/?p=3899"},"modified":"2026-06-12T09:57:52","modified_gmt":"2026-06-12T07:57:52","slug":"difendere-mercato","status":"publish","type":"post","link":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/difendere-mercato\/","title":{"rendered":"Difendere il mercato in cui si \u00e8 forti"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<p><iframe title=\"Step 3.2 Top Line Growth\" src=\"https:\/\/player.vimeo.com\/video\/169518293?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p>Compresi i singoli passaggi \u00e8 necessario concentrare le forze in specifiche tecniche che mostrino i punti di forza.<br>\nSi deve dunque: conoscere il proprio mercato di riferimento<br>\nfocalizzare le risorse in specifiche strategie. Il dott. Ferrarese di CARESTREAM HEALTH racconta la sua esperienza pratica applicata al modello di Customer Journey che lo ha portato a spostare il concetto di Value Proposition e a modificare il target relazionale.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Compresi i singoli passaggi \u00e8 necessario concentrare le forze in specifiche tecniche che mostrino i punti di forza.<br \/>\nSi deve dunque: conoscere il proprio mercato di riferimento<br \/>\nfocalizzare le risorse in specifiche strategie. Il dott. Ferrarese di CARESTREAM HEALTH racconta la sua esperienza pratica applicata al modello di Customer Journey che lo ha portato a spostare il concetto di Value Proposition e a modificare il target relazionale.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[embed] https:\/\/vimeo.com\/169518293 [\/embed]<\/p>\r\n<p>Compresi i singoli passaggi \u00e8 necessario concentrare le forze in specifiche tecniche che mostrino i punti di forza.<br>\r\nSi deve dunque: conoscere il proprio mercato di riferimento<br>\r\nfocalizzare le risorse in specifiche strategie. Il dott. Ferrarese di CARESTREAM HEALTH racconta la sua esperienza pratica applicata al modello di Customer Journey che lo ha portato a spostare il concetto di Value Proposition e a modificare il target relazionale.<\/p>\r\n\r\n<!-- wp:paragraph -->\r\n<p><\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[2152,313],"tags":[323,321,324,325,326,327,319,320],"class_list":["post-3899","post","type-post","status-publish","format-video","hentry","category-crescita","category-un-approccio-integrato","tag-corporation-internazionale","tag-esempio","tag-ferrarese","tag-go-to-market","tag-healthcare","tag-sales","tag-top-line-growth","tag-un-approccio-integrato","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Difendere il mercato in cui si \u00e8 forti - EIM Italia<\/title>\n<meta name=\"description\" content=\"Difendere il mercato in cui si \u00e8 forti\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Difendere il mercato in cui si \u00e8 forti\" \/>\n<meta property=\"og:description\" content=\"Difendere il mercato in cui si \u00e8 forti\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eim.com\/it\/un-approccio-integrato\/difendere-mercato\/\" \/>\n<meta property=\"og:site_name\" content=\"EIM Italia\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-04T07:33:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T07:57:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2022\/09\/passaggio-generazionale-azienda.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eimworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"eimworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/difendere-mercato\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/difendere-mercato\\\/\"},\"author\":{\"name\":\"eimworld\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/person\\\/5aa1a797494ff2c5ee0721dc313c72e7\"},\"headline\":\"Difendere il mercato in cui si \u00e8 forti\",\"datePublished\":\"2019-07-04T07:33:36+00:00\",\"dateModified\":\"2026-06-12T07:57:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/difendere-mercato\\\/\"},\"wordCount\":147,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#organization\"},\"keywords\":[\"Corporation Internazionale\",\"Esempio\",\"Ferrarese\",\"Go to Market\",\"Healthcare\",\"Sales\",\"Top Line Growth\",\"un approccio integrato\"],\"articleSection\":[\"CRESCITA\",\"Un approccio integrato\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/difendere-mercato\\\/\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/difendere-mercato\\\/\",\"name\":\"Difendere il mercato in cui si \u00e8 forti - EIM Italia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#website\"},\"datePublished\":\"2019-07-04T07:33:36+00:00\",\"dateModified\":\"2026-06-12T07:57:52+00:00\",\"description\":\"Difendere il mercato in cui si \u00e8 forti\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/difendere-mercato\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/difendere-mercato\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/difendere-mercato\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eim.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Difendere il mercato in cui si \u00e8 forti\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/\",\"name\":\"EIM Italia\",\"description\":\"Siamo gli inventori dell&#039;Executive Interim Management\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eim.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#organization\",\"name\":\"EIM\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"\",\"contentUrl\":\"\",\"caption\":\"EIM\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/executive-interim-management\\\/\",\"https:\\\/\\\/www.youtube.com\\\/@EIM_Italia\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/person\\\/5aa1a797494ff2c5ee0721dc313c72e7\",\"name\":\"eimworld\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g\",\"caption\":\"eimworld\"},\"sameAs\":[\"https:\\\/\\\/www.eim.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Difendere il mercato in cui si \u00e8 forti - EIM Italia","description":"Difendere il mercato in cui si \u00e8 forti","robots":{"index":"noindex","follow":"nofollow"},"og_locale":"it_IT","og_type":"article","og_title":"Difendere il mercato in cui si \u00e8 forti","og_description":"Difendere il mercato in cui si \u00e8 forti","og_url":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/difendere-mercato\/","og_site_name":"EIM Italia","article_published_time":"2019-07-04T07:33:36+00:00","article_modified_time":"2026-06-12T07:57:52+00:00","og_image":[{"width":1920,"height":1281,"url":"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2022\/09\/passaggio-generazionale-azienda.jpeg","type":"image\/jpeg"}],"author":"eimworld","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"eimworld","Tempo di lettura stimato":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/difendere-mercato\/#article","isPartOf":{"@id":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/difendere-mercato\/"},"author":{"name":"eimworld","@id":"https:\/\/www.eim.com\/it\/#\/schema\/person\/5aa1a797494ff2c5ee0721dc313c72e7"},"headline":"Difendere il mercato in cui si \u00e8 forti","datePublished":"2019-07-04T07:33:36+00:00","dateModified":"2026-06-12T07:57:52+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/difendere-mercato\/"},"wordCount":147,"publisher":{"@id":"https:\/\/www.eim.com\/it\/#organization"},"keywords":["Corporation Internazionale","Esempio","Ferrarese","Go to Market","Healthcare","Sales","Top Line Growth","un approccio integrato"],"articleSection":["CRESCITA","Un approccio integrato"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/difendere-mercato\/","url":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/difendere-mercato\/","name":"Difendere il mercato in cui si \u00e8 forti - EIM Italia","isPartOf":{"@id":"https:\/\/www.eim.com\/it\/#website"},"datePublished":"2019-07-04T07:33:36+00:00","dateModified":"2026-06-12T07:57:52+00:00","description":"Difendere il mercato in cui si \u00e8 forti","breadcrumb":{"@id":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/difendere-mercato\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eim.com\/it\/un-approccio-integrato\/difendere-mercato\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/difendere-mercato\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eim.com\/it\/"},{"@type":"ListItem","position":2,"name":"Difendere il mercato in cui si \u00e8 forti"}]},{"@type":"WebSite","@id":"https:\/\/www.eim.com\/it\/#website","url":"https:\/\/www.eim.com\/it\/","name":"EIM Italia","description":"Siamo gli inventori dell&#039;Executive Interim Management","publisher":{"@id":"https:\/\/www.eim.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eim.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.eim.com\/it\/#organization","name":"EIM","url":"https:\/\/www.eim.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.eim.com\/it\/#\/schema\/logo\/image\/","url":"","contentUrl":"","caption":"EIM"},"image":{"@id":"https:\/\/www.eim.com\/it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/executive-interim-management\/","https:\/\/www.youtube.com\/@EIM_Italia"]},{"@type":"Person","@id":"https:\/\/www.eim.com\/it\/#\/schema\/person\/5aa1a797494ff2c5ee0721dc313c72e7","name":"eimworld","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g","caption":"eimworld"},"sameAs":["https:\/\/www.eim.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/posts\/3899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/comments?post=3899"}],"version-history":[{"count":0,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/posts\/3899\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/media?parent=3899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/categories?post=3899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/tags?post=3899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}