{"id":3897,"date":"2019-07-03T15:23:55","date_gmt":"2019-07-03T13:23:55","guid":{"rendered":"https:\/\/www.italy.eim.com\/?p=3897"},"modified":"2026-06-12T09:57:53","modified_gmt":"2026-06-12T07:57:53","slug":"la-fidelizzazione","status":"publish","type":"post","link":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/la-fidelizzazione\/","title":{"rendered":"Le barriere all&#8217;acquisto: la fidelizzazione"},"content":{"rendered":"[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<p><iframe title=\"Step 2.4 Top Line Growth\" src=\"https:\/\/player.vimeo.com\/video\/169517680?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p>Il rapporto tra cliente e venditore attraversa un\u2019ultima fase di elaborazione in cui interviene un\u2019area del cervello pi\u00f9 atavica, quella definita rettile. In quest\u2019area si esamina &#8220;la relazione&#8221;.<br>\n\u201cL\u2019uomo \u00e8 un animale sociale\u201d, sottolineava gi\u00e0 Aristotele e certamente questo enunciato \u00e8 avallabile dall\u2019analisi dei comportamenti dei clienti: la relazione \u00e8 ci\u00f2 che permette l\u2019attuazione del processo di fidelizzazione del cliente.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]","protected":false},"excerpt":{"rendered":"<p>Il rapporto tra cliente e venditore attraversa un\u2019ultima fase di elaborazione in cui interviene un\u2019area del cervello pi\u00f9 atavica, quella definita rettile. In quest\u2019area si esamina \u201cla relazione\u201d.<br \/>\n\u201cL\u2019uomo \u00e8 un animale sociale\u201d, sottolineava gi\u00e0 Aristotele e certamente questo enunciato \u00e8 avallabile dall\u2019analisi dei comportamenti dei clienti: la relazione \u00e8 ci\u00f2 che permette l\u2019attuazione del processo di fidelizzazione del cliente.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>[embed] https:\/\/vimeo.com\/169517680 [\/embed]<\/p>\r\n<p>Il rapporto tra cliente e venditore attraversa un\u2019ultima fase di elaborazione in cui interviene un\u2019area del cervello pi\u00f9 atavica, quella definita rettile. In quest\u2019area si esamina \"la relazione\".<br>\r\n\u201cL\u2019uomo \u00e8 un animale sociale\u201d, sottolineava gi\u00e0 Aristotele e certamente questo enunciato \u00e8 avallabile dall\u2019analisi dei comportamenti dei clienti: la relazione \u00e8 ci\u00f2 che permette l\u2019attuazione del processo di fidelizzazione del cliente.<\/p>\r\n\r\n<!-- wp:paragraph -->\r\n<p><\/p>\r\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"categories":[2152,313],"tags":[328,314,777,851,779,2156,321,834,826,326,334,815,322,2155,339,2157,788,319,831],"class_list":["post-3897","post","type-post","status-publish","format-video","hentry","category-crescita","category-un-approccio-integrato","tag-automotive","tag-bruno","tag-canale-retail","tag-canale-wholesale","tag-canale-wholesales","tag-chemical","tag-esempio","tag-finanza","tag-foodbeverage","tag-healthcare","tag-industria","tag-machinery","tag-marketing","tag-plastic","tag-servizi","tag-strategie","tag-telco","tag-top-line-growth","tag-utilities","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.0) - 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