{"id":3893,"date":"2019-07-03T14:56:19","date_gmt":"2019-07-03T12:56:19","guid":{"rendered":"https:\/\/www.italy.eim.com\/?p=3893"},"modified":"2026-06-12T09:57:55","modified_gmt":"2026-06-12T07:57:55","slug":"la-considerazione","status":"publish","type":"post","link":"https:\/\/www.eim.com\/it\/un-approccio-integrato\/la-considerazione\/","title":{"rendered":"Le barriere all&#8217;acquisto: la considerazione"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;3.22&#8243;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;3.25&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Text&#8221; _builder_version=&#8221;3.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;]<iframe title=\"Step 2.2 Top Line Growth\" src=\"https:\/\/player.vimeo.com\/video\/169517057?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen\" allowfullscreen><\/iframe><\/p>\n<p>La prima barriera che un\u2019azienda incontra nel suo percorso di approccio ad un potenziale nuovo cliente \u00e8 tipo emozionale; in quanto tale coinvolge il sistema limbico e riguarda:<br \/>\nil proprio posizionamento nella mente del potenziale cliente<br \/>\nil riconoscimento dell\u2019affidabilit\u00e0 del marchio. Riconoscere le qualit\u00e0 intrinseche nel brand permette l\u2019attivazione di sensazioni irrazionali che suscitano vicinanza inducendo alla scelta. Un chiaro esempio di questa logica \u00e8 proposto da Michele Bruno.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La prima barriera che un\u2019azienda incontra nel suo percorso di approccio ad un potenziale nuovo cliente \u00e8 tipo emozionale; in quanto tale coinvolge il sistema limbico e riguarda:<br \/>\nil proprio posizionamento nella mente del potenziale cliente<br \/>\nil riconoscimento dell\u2019affidabilit\u00e0 del marchio. Riconoscere le qualit\u00e0 intrinseche nel brand permette l\u2019attivazione di sensazioni irrazionali che suscitano vicinanza inducendo alla scelta. Un chiaro esempio di questa logica \u00e8 proposto da Michele Bruno.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[embed] https:\/\/vimeo.com\/169517057 [\/embed]\r\n\r\nLa prima barriera che un\u2019azienda incontra nel suo percorso di approccio ad un potenziale nuovo cliente \u00e8 tipo emozionale; in quanto tale coinvolge il sistema limbico e riguarda:\r\nil proprio posizionamento nella mente del potenziale cliente\r\nil riconoscimento dell\u2019affidabilit\u00e0 del marchio. Riconoscere le qualit\u00e0 intrinseche nel brand permette l\u2019attivazione di sensazioni irrazionali che suscitano vicinanza inducendo alla scelta. Un chiaro esempio di questa logica \u00e8 proposto da Michele Bruno.","_et_gb_content_width":"","footnotes":""},"categories":[2152,313],"tags":[328,314,777,851,779,2156,321,834,826,315,326,334,815,322,2155,339,2157,788,319,831],"class_list":["post-3893","post","type-post","status-publish","format-video","hentry","category-crescita","category-un-approccio-integrato","tag-automotive","tag-bruno","tag-canale-retail","tag-canale-wholesale","tag-canale-wholesales","tag-chemical","tag-esempio","tag-finanza","tag-foodbeverage","tag-general-management","tag-healthcare","tag-industria","tag-machinery","tag-marketing","tag-plastic","tag-servizi","tag-strategie","tag-telco","tag-top-line-growth","tag-utilities","post_format-post-format-video"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Le barriere all&#039;acquisto: la considerazione - EIM Italia<\/title>\n<meta name=\"description\" content=\"Le barriere all&#039;acquisto: la considerazione\" \/>\n<meta name=\"robots\" content=\"noindex, nofollow\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le barriere all&#039;acquisto: la considerazione\" \/>\n<meta property=\"og:description\" content=\"Le barriere all&#039;acquisto: la considerazione\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eim.com\/it\/un-approccio-integrato\/la-considerazione\/\" \/>\n<meta property=\"og:site_name\" content=\"EIM Italia\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-03T12:56:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-12T07:57:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2022\/09\/passaggio-generazionale-azienda.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1281\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eimworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"eimworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/la-considerazione\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/la-considerazione\\\/\"},\"author\":{\"name\":\"eimworld\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/person\\\/5aa1a797494ff2c5ee0721dc313c72e7\"},\"headline\":\"Le barriere all&#8217;acquisto: la considerazione\",\"datePublished\":\"2019-07-03T12:56:19+00:00\",\"dateModified\":\"2026-06-12T07:57:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/la-considerazione\\\/\"},\"wordCount\":150,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#organization\"},\"keywords\":[\"Automotive\",\"Bruno\",\"Canale Retail\",\"Canale Wholesale\",\"Canale Wholesales\",\"Chemical\",\"Esempio\",\"Finanza\",\"Food&amp;Beverage\",\"General Management\",\"Healthcare\",\"Industria\",\"Machinery\",\"Marketing\",\"Plastic &amp;\",\"Servizi\",\"Strategie\",\"Telco\",\"Top Line Growth\",\"Utilities\"],\"articleSection\":[\"CRESCITA\",\"Un approccio integrato\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/la-considerazione\\\/\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/un-approccio-integrato\\\/la-considerazione\\\/\",\"name\":\"Le barriere all'acquisto: la considerazione - 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