{"id":21598,"date":"2026-02-12T09:44:15","date_gmt":"2026-02-12T08:44:15","guid":{"rendered":"https:\/\/www.eim.com\/it\/?p=21598"},"modified":"2026-02-12T09:44:46","modified_gmt":"2026-02-12T08:44:46","slug":"turnaround-aziendale","status":"publish","type":"post","link":"https:\/\/www.eim.com\/it\/carosello\/turnaround-aziendale\/","title":{"rendered":"Turnaround aziendale: quando cambiano le regole del gioco"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Hero Section” _builder_version=”4.27.5″ background_color=”#002c3e” use_background_color_gradient=”on” background_color_gradient_direction=”174deg” background_color_gradient_stops=”rgba(0,0,0,0.51) 87%|rgba(0,0,0,0.51) 87%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.51)” background_color_gradient_start_position=”87%” background_color_gradient_end=”rgba(0,0,0,0.51)” background_color_gradient_end_position=”29%” background_image=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/02\/eim-turnaround-aziendale.webp” background_position=”top_center” background_vertical_offset=”-23%” min_height_tablet=”” min_height_phone=”660px” min_height_last_edited=”on|phone” height=”700px” height_tablet=”580px” height_phone=”auto” height_last_edited=”on|desktop” custom_padding=”2%||0%||false|false” custom_padding_tablet=”2%||0%||false|false” custom_padding_phone=”0%||0.2%||false|false” bottom_divider_style=”slant” bottom_divider_color=”#ffffff” bottom_divider_height=”150px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”120px” bottom_divider_height_phone=”120px” bottom_divider_height_last_edited=”on|phone” hover_enabled=”0″ background_last_edited=”on|desktop” background_position_phone=”bottom_left” background_horizontal_offset_phone=”47%” background_vertical_offset_phone=”17%” locked=”off” global_colors_info=”{}” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_start_position__hover=”0%” background_color_gradient_start_position__hover_enabled=”0%” background_color_gradient_end_position__hover=”100%” background_color_gradient_end_position__hover_enabled=”100%” background_color_gradient_stops__hover=”rgba(0,0,0,0.51) 0%|rgba(0,0,0,0.51) 100%” alt=”Primo piano di un manager seduto in sala riunione durante un meeting.” title_text=”eim-turnaround-aziendale” sticky_enabled=”0″][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.24.0″ custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”0%||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”4%||||false|false” custom_padding_tablet=”7%||||false|false” custom_padding_phone=”20.5%||9px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text content_tablet=”

Visione e consenso sugli obiettivi aziendali: come velocizzare il cambiamento<\/b><\/h1>” content_phone=”

Fondi di private equity: se si sceglie il manager sbagliato<\/h1>” content_last_edited=”off|desktop” admin_label=”Hero Section Title” _builder_version=”4.27.4″ text_font=”Montserrat|800|||||||” text_font_size=”18px” text_line_height=”1.3em” header_font=”Montserrat|700|||||||” header_font_size=”56px” header_letter_spacing=”3px” header_line_height=”1.1em” header_2_font=”Montserrat|700|||||||” header_2_text_color=”rgba(255,255,255,0.6)” header_2_font_size=”90px” header_2_letter_spacing=”3px” header_2_line_height=”1.1em” text_orientation=”center” background_layout=”dark” max_width=”900px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” animation_style=”fade” animation_direction=”bottom” animation_duration=”1350ms” header_font_size_tablet=”50px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”50px” header_2_font_size_last_edited=”on|phone” text_text_shadow_style=”preset1″ text_text_shadow_horizontal_length=”0.28em” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Le parole d\u2019ordine del turnaround: quando cambiano le regole del gioco<\/span><\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”#ffffff” custom_margin=”-1px||||false|false” custom_padding=”10px||0%||false|false” custom_padding_tablet=”10px||3%||false|false” custom_padding_phone=”||3%||false|false” top_divider_color=”#ffffff” top_divider_style_last_edited=”off|desktop” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|phone” admin_label=”Title Area” _builder_version=”4.27.4″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”0px|0px|3em|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.5″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”2px||0px||false|false” global_colors_info=”{}”]

Quando un\u2019azienda entra in una fase di crisi, il primo rischio \u00e8 continuare a operare con le stesse logiche che l\u2019hanno condotta in quella situazione. \u00c8 una reazione comprensibile, ma spesso fatale.<\/span>\u00a0
<\/span>Il turnaround non \u00e8 una versione \u201cpi\u00f9 intensa\u201d della gestione ordinaria: \u00e8\u00a0<\/span>un cambio di paradigma<\/span><\/b>, nel quale le regole del gioco mutano radicalmente e richiedono comportamenti, priorit\u00e0 e leadership diverse.<\/span>\u00a0<\/span><\/p>\n

L\u2019esperienza maturata in numerosi processi di trasformazione aziendale mostra come esistano alcune\u00a0<\/span>parole d\u2019ordine<\/span><\/b>\u00a0che devono guidare ogni intervento di turnaround. Non sono slogan motivazionali, ma criteri operativi che determinano la possibilit\u00e0 stessa di salvare l\u2019azienda e ricostruirne le basi.<\/span>\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.27.5″ background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”69deg” background_color_gradient_stops=”rgba(255,255,255,0) 40%|rgba(255,255,255,0) 40%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”40%” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_end_position=”0%” background_image=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/02\/eim-velocita-operativita-turnaround.webp” background_position=”center_right” background_horizontal_offset=”28%” min_height=”650px” min_height_tablet=”400px” min_height_phone=”350px” min_height_last_edited=”on|desktop” custom_margin=”||||false|false” custom_padding=”4px||4px||true|false” top_divider_style=”slant” top_divider_color=”#ffffff” top_divider_height=”70px” top_divider_flip=”vertical|horizontal” top_divider_height_tablet=”60px” top_divider_height_phone=”60px” top_divider_height_last_edited=”on|phone” bottom_divider_style=”slant” bottom_divider_color=”#e6e6e6″ bottom_divider_flip=”vertical|horizontal” bottom_divider_height_tablet=”60px” bottom_divider_height_phone=”60px” bottom_divider_height_last_edited=”on|phone” hover_enabled=”0″ locked=”off” global_colors_info=”{}” alt=”Persone in lontananza attorno a un tavolo di riunione aziendale con pareti in vetro.” title_text=”eim-velocita-operativita-turnaround” sticky_enabled=”0″][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”#e6e6e6″ custom_margin=”||||false|false” custom_padding=”1%||2%||false|false” custom_padding_tablet=”3%||3%||false|false” custom_padding_phone=”2%||||false|false” top_divider_color=”#e6e6e6″ top_divider_flip=”horizontal” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|phone” admin_label=”Title Area” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Title” _builder_version=”4.27.5″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”3%||3%||true|false” custom_margin_tablet=”3%|1%|3%|1%|true|true” custom_margin_phone=”3%|1%|3%|1%|true|true” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Velocit\u00e0: il tempo diventa il fattore critico<\/span><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”2px||0px||false|false” global_colors_info=”{}”]

In una situazione di crisi, il tempo non \u00e8 pi\u00f9 una variabile neutra. Ogni settimana persa riduce le opzioni disponibili e peggiora la posizione negoziale dell\u2019azienda nei confronti di clienti, fornitori, banche e dipendenti. Decisioni che in condizioni normali richiederebbero mesi devono essere prese e rese operative in una frazione del tempo abituale.<\/span><\/span>\u00a0<\/span>
<\/span>La velocit\u00e0 non significa superficialit\u00e0, ma\u00a0<\/span><\/span><\/span>capacit\u00e0 di decidere con informazioni incomplete<\/span><\/span><\/strong>, assumendosi la responsabilit\u00e0 delle scelte e correggendo rapidamente la rotta quando necessario. Ritardare per \u201cfare l\u2019analisi perfetta\u201d \u00e8 spesso il modo pi\u00f9 rapido per perdere il controllo della situazione.<\/span><\/span>\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|phone” admin_label=”Title Area” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”0px|0px|6px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Title” _builder_version=”4.27.5″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”3%||3%||true|false” custom_margin_tablet=”3%|1%|3%|1%|true|true” custom_margin_phone=”3%|1%|3%|1%|true|true” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Operativit\u00e0: dalla decisione all\u2019azione immediata<\/span><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||-17px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||10px||false|false” global_colors_info=”{}”]

La velocit\u00e0 \u00e8 inutile se non si traduce in operativit\u00e0. Nel turnaround la linea di comando deve essere drasticamente semplificata, eliminando passaggi ridondanti, comitati inutili e mediazioni che rallentano l\u2019esecuzione.<\/span><\/span>\u00a0<\/span>
<\/span>Ogni decisione deve trasformarsi in un\u2019azione concreta e verificabile. <\/span><\/span><\/p>\n

Il turnaround \u00e8, prima di tutto,\u00a0<\/span><\/span><\/span>execution<\/span>\u00a0quotidiana<\/span><\/span><\/strong>, non esercizio di pianificazione. Questo richiede un cambio culturale profondo: meno riunioni, pi\u00f9 responsabilit\u00e0 chiare; meno discussioni astratte, pi\u00f9 risultati misurabili.<\/span><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.27.5″ background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”69deg” background_color_gradient_stops=”rgba(255,255,255,0) 40%|rgba(255,255,255,0) 40%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”40%” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_end_position=”0%” background_image=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/02\/eim-focalizzazione-turnaround.webp” background_position=”bottom_center” background_vertical_offset=”52%” min_height=”650px” min_height_tablet=”400px” min_height_phone=”350px” min_height_last_edited=”on|desktop” custom_margin=”-3px||||false|false” custom_padding=”4px||4px||true|false” top_divider_style=”slant” top_divider_color=”#e6e6e6″ top_divider_flip=”vertical|horizontal” top_divider_height_tablet=”80px” top_divider_height_phone=”70px” top_divider_height_last_edited=”on|phone” bottom_divider_style=”slant” bottom_divider_color=”#e6e6e6″ bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”80px” bottom_divider_height_phone=”70px” bottom_divider_height_last_edited=”on|phone” hover_enabled=”0″ locked=”off” global_colors_info=”{}” alt=”Dettaglio mani di due professionisti su un tavolo d’ufficio che annotano dati e discutono.” title_text=”eim-focalizzazione-turnaround” sticky_enabled=”0″][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”#e6e6e6″ custom_margin=”||0px||false|false” custom_padding=”1%||0.3%||false|false” custom_padding_tablet=”3%||3%||false|false” custom_padding_phone=”2%||||false|false” top_divider_color=”#e6e6e6″ top_divider_flip=”horizontal” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|phone” admin_label=”Title Area” _builder_version=”4.27.5″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” min_height=”100px” custom_margin=”-14px|auto|0px|auto|false|false” custom_padding=”0px|0px|6px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Title” _builder_version=”4.27.5″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”3%||3%||true|false” custom_margin_tablet=”3%|1%|3%|1%|true|true” custom_margin_phone=”3%|1%|3%|1%|true|true” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Credibilit\u00e0: il capitale pi\u00f9 fragile<\/span><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||-17px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||12px||false|false” global_colors_info=”{}”]

Durante una crisi, la credibilit\u00e0 dell\u2019azienda \u00e8 costantemente sotto osservazione. Ogni incoerenza tra ci\u00f2 che viene dichiarato e ci\u00f2 che viene fatto viene immediatamente notata e amplificata. Dipendenti, clienti, fornitori e banche valutano non solo il piano, ma soprattutto il comportamento del management.<\/span><\/span>\u00a0<\/span>
<\/span>La credibilit\u00e0 si costruisce attraverso un flusso di comunicazione costante<\/strong>, trasparente<\/strong> e<\/strong> coerente<\/strong>, anche quando le notizie sono difficili. Nascondere o minimizzare la crisi genera sfiducia e alimenta voci incontrollate, con effetti spesso devastanti sulla tenuta dell\u2019organizzazione.<\/span><\/span>\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|phone” admin_label=”Title Area” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”0px|0px|6px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Title” _builder_version=”4.27.5″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”3%||3%||true|false” custom_margin_tablet=”3%|1%|3%|1%|true|true” custom_margin_phone=”3%|1%|3%|1%|true|true” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Focalizzazione: scegliere cosa salvare<\/span><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||-17px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false” global_colors_info=”{}”]

Uno degli errori pi\u00f9 frequenti nel turnaround \u00e8 tentare di salvare tutto. In realt\u00e0,\u00a0<\/span><\/span><\/span>focalizzare significa rinunciare<\/span><\/span><\/strong>, almeno temporaneamente, a una parte delle attivit\u00e0<\/strong> per concentrare risorse ed energie su poche priorit\u00e0 decisive.<\/span><\/span>\u00a0<\/span>
<\/span>Nel contesto della crisi, disperdere risorse equivale a sprecarle. Identificare tre o quattro obiettivi chiave e perseguirli con determinazione \u00e8 spesso l\u2019unico modo per evitare il collasso dell\u2019intero sistema.<\/span><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”2.6%||0%||false|false” custom_padding_tablet=”10%||10%||false|false” custom_padding_phone=”9%||4.8%||false|false” top_divider_style=”slant” top_divider_color=”#e6e6e6″ top_divider_flip=”horizontal” top_divider_height_tablet=”80px” top_divider_height_phone=”70px” top_divider_height_last_edited=”on|phone” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|phone” disabled_on=”off|off|off” admin_label=”Title Area” _builder_version=”4.27.4″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”|-4px||auto|false|false” custom_margin_tablet=”3%||||false|false” custom_margin_phone=”3%||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”3px|0px|3px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Title” _builder_version=”4.27.5″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”2.8%||3%||false|false” custom_margin_tablet=”3%|1%|3%|1%|true|true” custom_margin_phone=”4.6%|1%|7.3%|1%|false|true” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Frugalit\u00e0: coerenza prima ancora che risparmio<\/span><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||3%||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||-14px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||3px||false|false” global_colors_info=”{}”]

La frugalit\u00e0 non \u00e8 semplicemente riduzione dei costi. \u00c8 un principio di coerenza<\/strong> che riguarda soprattutto il comportamento dei vertici aziendali. In una fase di crisi, ogni segnale di spreco, privilegio o incoerenza mina irreparabilmente la credibilit\u00e0 del management e rende impossibile creare spirito di squadra.<\/span><\/span>\u00a0<\/span>
<\/span>La storia \u00e8 ricca di esempi in cui atteggiamenti poco coerenti dall\u2019alto hanno compromesso definitivamente la possibilit\u00e0 di risanamento, perch\u00e9 nessuna organizzazione \u00e8 disposta a fare sacrifici se non li vede praticati per primi da chi guida l\u2019azienda.<\/span><\/span>\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|phone” disabled_on=”off|off|off” admin_label=”Title Area” _builder_version=”4.27.4″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”|-4px||auto|false|false” custom_margin_tablet=”3%||||false|false” custom_margin_phone=”3%||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”3px|0px|3px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Title” _builder_version=”4.27.5″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”0.3%||3%||false|false” custom_margin_tablet=”3%|1%|3%|1%|true|true” custom_margin_phone=”14.1%|1%|7.3%|1%|false|true” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Il ruolo del\u00a0<\/span><\/span>Chief<\/span>\u00a0<\/span><\/span>Restructuring<\/span>\u00a0<\/span><\/span>Officer<\/span><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||3%||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||-14px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||3px||false|false” global_colors_info=”{}”]

In questo contesto emerge la figura del\u00a0<\/span>Chief\u00a0Restructuring\u00a0Officer\u00a0(CRO)<\/span><\/b>, inteso non come semplice osservatore o referente per i creditori, ma come\u00a0<\/span>leader del processo di risanamento<\/span><\/b>.<\/span>\u00a0
<\/span>Il CRO rappresenta una discontinuit\u00e0 rispetto al passato e si assume la responsabilit\u00e0 di guidare l\u2019azienda in una fase in cui il management tradizionale ha spesso perso credibilit\u00e0. Il suo ruolo non \u00e8 quello di \u201ccertificare\u201d l\u2019andamento del piano, ma di\u00a0<\/span>far accadere il cambiamento<\/span><\/b>, coinvolgendo l\u2019intera organizzazione, dall\u2019amministratore delegato fino alla base operativa.<\/span>\u00a0<\/span><\/p>\n

Un turnaround efficace richiede tempo e continuit\u00e0: non si esaurisce in pochi mesi di interventi emergenziali, ma si sviluppa lungo un arco temporale sufficiente a ricostruire un nuovo modello di funzionamento dell\u2019azienda.<\/span>\u00a0<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.27.5″ background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”69deg” background_color_gradient_stops=”rgba(255,255,255,0) 40%|rgba(255,255,255,0) 40%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”40%” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_end_position=”0%” background_image=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/02\/eim-cro-figura-turnaround.webp” background_position=”top_center” background_vertical_offset=”25%” min_height=”650px” min_height_tablet=”400px” min_height_phone=”350px” min_height_last_edited=”on|desktop” custom_margin=”0px||||false|false” custom_padding=”4px||4px||true|false” top_divider_style=”slant” top_divider_color=”#FFFFFF” top_divider_flip=”vertical|horizontal” top_divider_height_tablet=”80px” top_divider_height_phone=”70px” top_divider_height_last_edited=”on|phone” bottom_divider_style=”slant” bottom_divider_color=”#012c3f” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”80px” bottom_divider_height_phone=”70px” bottom_divider_height_last_edited=”on|phone” hover_enabled=”0″ locked=”off” global_colors_info=”{}” alt=”Primo piano di un manager sorridente che parla accerchiato da colleghi.” title_text=”eim-cro-figura-turnaround” sticky_enabled=”0″][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”#012c3f” background_enable_image=”off” min_height_tablet=”400px” min_height_phone=”350px” min_height_last_edited=”on|desktop” custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” custom_padding_tablet=”10%||||false|false” custom_padding_phone=”5%||0.6%||false|false” top_divider_color=”#FFFFFF” top_divider_flip=”vertical|horizontal” top_divider_height_tablet=”80px” top_divider_height_phone=”60px” top_divider_height_last_edited=”on|phone” bottom_divider_color=”#e6e6e6″ bottom_divider_flip=”vertical” background_color_tablet=”#002737″ background_last_edited=”off|desktop” background_enable_color_tablet=”on” use_background_color_gradient_tablet=”off” background_enable_image_tablet=”off” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Title Area” _builder_version=”4.21.0″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”|-5px||auto|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Title” _builder_version=”4.27.5″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”30px” header_3_text_align=”center” header_3_text_color=”#FFFFFF” custom_margin=”1.9%||1.9%||true|false” custom_margin_tablet=”3%|1%|3%|1%|true|true” custom_margin_phone=”3%|1%|3%|1%|true|true” custom_margin_last_edited=”on|tablet” custom_padding=”3px||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Dove entra in gioco EIM<\/span><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.5″ text_text_color=”#FFFFFF” text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”3px||2px||false|false” global_colors_info=”{}”]

Molte aziende falliscono nel turnaround non per mancanza di analisi o di idee, ma perch\u00e9\u00a0<\/span>non riescono a cambiare passo dall\u2019interno<\/span><\/b>. Il peso delle abitudini, delle relazioni pregresse e degli equilibri di potere rende difficile applicare con rigore le nuove regole del gioco.<\/span>
<\/span>In EIM interveniamo proprio in questo spazio: portiamo leadership, metodo ed esperienza per ristabilire velocit\u00e0, operativit\u00e0 e credibilit\u00e0, aiutando l\u2019azienda a superare la fase critica e a costruire le basi per una ripartenza solida.<\/span>
<\/span>Nel turnaround non vince chi promette di pi\u00f9. <\/span>Vince chi\u00a0<\/span>agisce meglio, prima e in modo coerente<\/span><\/b>.<\/span>\u00a0<\/span><\/p>\n

Quando un\u2019azienda attraversa una fase di crisi, la differenza non sta nelle buone intenzioni ma nella capacit\u00e0 di governare decisioni difficili, in tempi rapidi e con metodo.<\/span><\/span>\u00a0<\/span><\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”#db9300″ custom_margin=”0%||||false|false” custom_padding=”||2px|||” custom_padding_tablet=”80px||||false|false” custom_padding_phone=”47px||4px||false|false” top_divider_style=”slant” top_divider_color=”#012c3f” top_divider_flip=”horizontal” top_divider_height_tablet=”80px” top_divider_height_phone=”70px” top_divider_height_last_edited=”on|phone” bottom_divider_color=”#ffffff” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”-7px|auto||auto|false|false” custom_padding=”40px||0.5%||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.27.5″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”20px” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”1.3%||||false|false” custom_padding=”||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Per conoscerne tutti i dettagli e scoprire di pi\u00f9 sull\u2019approccio che EIM adotta nei progetti di turnaround e trasformazione aziendale<\/strong><\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/www.eim.com\/it\/contatti\/” button_text=”CONTATTACI” button_alignment=”center” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” background_layout=”dark” custom_margin=”25px||||false|false” global_colors_info=”{}”][\/et_pb_button][et_pb_code _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Nel turnaround le regole ordinarie non funzionano. Velocit\u00e0, operativit\u00e0, credibilit\u00e0, focalizzazione e frugalit\u00e0 sono i principi che guidano un risanamento efficace e sostenibile.<\/p>\n","protected":false},"author":2,"featured_media":21621,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[2193,900],"tags":[],"class_list":["post-21598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carosello","category-turnaround-crescita"],"yoast_head":"\nTurnaround aziendale: quando cambiano le regole del gioco - EIM ITALIA<\/title>\n<meta name=\"description\" content=\"Nel turnaround le regole ordinarie non funzionano. 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