{"id":21209,"date":"2026-01-13T12:26:49","date_gmt":"2026-01-13T11:26:49","guid":{"rendered":"https:\/\/www.eim.com\/it\/?p=21209"},"modified":"2026-01-14T15:10:57","modified_gmt":"2026-01-14T14:10:57","slug":"gestione-idee-innovative","status":"publish","type":"post","link":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/","title":{"rendered":"La gestione delle idee innovative: dal concept al lancio"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Hero Section” _builder_version=”4.27.4″ background_color=”#002c3e” use_background_color_gradient=”on” background_color_gradient_direction=”174deg” background_color_gradient_stops=”rgba(0,0,0,0.51) 87%|rgba(0,0,0,0.51) 87%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.51)” background_color_gradient_start_position=”87%” background_color_gradient_end=”rgba(0,0,0,0.51)” background_color_gradient_end_position=”29%” background_image=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/01\/come-gestire-idee-innovative.jpeg” background_position=”top_center” background_vertical_offset=”-17%” min_height_tablet=”” min_height_phone=”660px” min_height_last_edited=”on|phone” height=”700px” height_tablet=”580px” height_phone=”auto” height_last_edited=”on|desktop” custom_padding=”2%||0%||false|false” custom_padding_tablet=”2%||0%||false|false” custom_padding_phone=”0%||0.2%||false|false” bottom_divider_style=”slant” bottom_divider_color=”#ffffff” bottom_divider_height=”150px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”120px” bottom_divider_height_phone=”120px” bottom_divider_height_last_edited=”on|phone” hover_enabled=”0″ background_last_edited=”on|phone” background_position_phone=”bottom_left” background_horizontal_offset_phone=”71%” background_vertical_offset_phone=”17%” locked=”off” global_colors_info=”{}” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_start_position__hover=”0%” background_color_gradient_start_position__hover_enabled=”0%” background_color_gradient_end_position__hover=”100%” background_color_gradient_end_position__hover_enabled=”100%” background_color_gradient_stops__hover=”rgba(0,0,0,0.51) 0%|rgba(0,0,0,0.51) 100%” title_text=”come-gestire-idee-innovative” sticky_enabled=”0″][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.24.0″ custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”0%||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”4%||||false|false” custom_padding_tablet=”7%||||false|false” custom_padding_phone=”20.5%||9px||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text content_tablet=”

Visione e consenso sugli obiettivi aziendali: come velocizzare il cambiamento<\/b><\/h1>” content_phone=”

Fondi di private equity: se si sceglie il manager sbagliato<\/h1>” content_last_edited=”off|desktop” admin_label=”Hero Section Title” _builder_version=”4.27.4″ text_font=”Montserrat|800|||||||” text_font_size=”18px” text_line_height=”1.3em” header_font=”Montserrat|700|||||||” header_font_size=”56px” header_letter_spacing=”3px” header_line_height=”1.1em” header_2_font=”Montserrat|700|||||||” header_2_text_color=”rgba(255,255,255,0.6)” header_2_font_size=”90px” header_2_letter_spacing=”3px” header_2_line_height=”1.1em” text_orientation=”center” background_layout=”dark” max_width=”900px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” animation_style=”fade” animation_direction=”bottom” animation_duration=”1350ms” header_font_size_tablet=”50px” header_font_size_phone=”20px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”50px” header_2_font_size_last_edited=”on|phone” text_text_shadow_style=”preset1″ text_text_shadow_horizontal_length=”0.28em” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

La gestione delle idee innovative: dal concept al lancio<\/span><\/span><\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”#ffffff” custom_margin=”-1px||||false|false” custom_padding=”10px||2%||false|false” custom_padding_tablet=”10px||3%||false|false” custom_padding_phone=”||3%||false|false” top_divider_color=”#ffffff” top_divider_style_last_edited=”off|desktop” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|phone” admin_label=”Title Area” _builder_version=”4.27.4″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”0px|0px|3em|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”3%||3%||true|false” custom_margin_tablet=”3%|1%|3%|1%|true|true” custom_margin_phone=”3%|1%|3%|1%|true|true” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Un processo \u201cindustriale\u201d per dare forma all\u2019innovazione<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”2px||0px||false|false” global_colors_info=”{}”]

Per le aziende che vogliono fare innovazione la vera difficolt\u00e0 non \u00e8 tanto quella di concepire le idee, quanto il saperle gestire e poi metterle a terra, attivando un processo \u201cindustriale\u201d per costruire un\u2019offerta da lanciare sul mercato<\/strong>.
Un’ offerta che cominci a generare utili e venga adottata dai primi clienti e si affermi poi velocemente.<\/p>\n

Mentre la fase di ideazione \u00e8 quasi sempre caotica \u2014 per le sorgenti creative e la molteplicit\u00e0 delle ondate, le modalit\u00e0 di ispirazione, l\u2019incertezza, le diverse iterazioni, i loop con il mercato e gli utenti, le ricerche e le sperimentazioni \u2014 i processi di gestione e industrializzazione vanno comunque organizzati con rapidit\u00e0 e metodo<\/strong>.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|phone” admin_label=”Title Area” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”0px|0px|0px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”3%||3%||true|false” custom_margin_tablet=”3%|1%|3%|1%|true|true” custom_margin_phone=”3%|1%|3%|1%|true|true” custom_margin_last_edited=”on|tablet” custom_padding=”||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Come superare il modello \u201cwild west<\/em>\u201d<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”2px||0px||false|false” global_colors_info=”{}”]

Quando l\u2019azienda non ha ben chiaro cosa fare delle nuove idee, si trova in una situazione caotica, tipica del modello \u201cwild west<\/em>\u201d.<\/p>\n

La difficolt\u00e0 di dare un seguito pratico alle nuove idee nel corso del tempo genera nell\u2019organizzazione un senso di frustrazione generale<\/strong> e un calo della motivazione al cambiamento.<\/p>\n

In questi casi \u00e8 opportuno cominciare con l\u2019organizzare in modo semplice la raccolta delle idee<\/strong>, ad esempio richiedendo ai diversi capi funzione di cogliere qualunque spunto e suggerimento interno ed esterno alla propria area per poi riportarlo mensilmente a un livello superiore. In alternativa, come accade gi\u00e0 da tempo in alcune aziende, \u00e8 possibile creare una cassetta delle idee centralizzata, dove chiunque possa contribuire con un buon suggerimento di miglioramento, sia esso anche radicale, affidandone l\u2019amministrazione a un responsabile che a sua volta avr\u00e0 il compito di catalogare, approfondire e presentare ogni tre mesi l\u2019attivit\u00e0<\/strong> a un comitato interno preposto all\u2019innovazione e al miglioramento.<\/p>\n

Queste soluzioni rudimentali presentano tuttavia il limite di non essere complete, di risultare lente nell\u2019esecuzione, poco trasparenti nei criteri di valutazione, selezione e attuazione e, spesso, foriere di un elevato tasso di scarto.
Si tratta comunque di un approccio di miglioramento continuo, tipico del contesto manifatturiero, che \u00e8 stato aggiornato e applicato alla gestione dell\u2019innovazione anche grazie a nuovi sistemi digitali, producendo qualche caso di successo.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”69deg” background_color_gradient_stops=”rgba(255,255,255,0) 40%|rgba(255,255,255,0) 40%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”40%” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_end_position=”0%” background_image=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/01\/discussione-progetto-innovazione-scaled.jpeg” background_position=”center_right” min_height=”650px” min_height_tablet=”400px” min_height_phone=”350px” min_height_last_edited=”on|desktop” custom_margin=”||||false|false” custom_padding=”4px||4px||true|false” top_divider_style=”slant” top_divider_color=”#ffffff” top_divider_height=”70px” top_divider_flip=”vertical|horizontal” top_divider_height_tablet=”60px” top_divider_height_phone=”60px” top_divider_height_last_edited=”on|phone” bottom_divider_style=”slant” bottom_divider_color=”#e6e6e6″ bottom_divider_flip=”vertical|horizontal” bottom_divider_height_tablet=”60px” bottom_divider_height_phone=”60px” bottom_divider_height_last_edited=”on|phone” hover_enabled=”0″ locked=”off” global_colors_info=”{}” alt=”3 manager seduti discutono ad un progetto.” title_text=”discussione-progetto-innovazione” sticky_enabled=”0″ background_horizontal_offset=”28%”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”#e6e6e6″ custom_margin=”||||false|false” custom_padding=”1%||2%||false|false” custom_padding_tablet=”3%||3%||false|false” custom_padding_phone=”2%||||false|false” top_divider_color=”#e6e6e6″ top_divider_flip=”horizontal” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|phone” admin_label=”Title Area” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”0px|0px|6px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”3%||3%||true|false” custom_margin_tablet=”3%|1%|3%|1%|true|true” custom_margin_phone=”3%|1%|3%|1%|true|true” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Modello \u201ca cascata\u201d: dall\u2019ideazione al lancio<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||-17px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false” global_colors_info=”{}”]

Non esiste un modello di processo unico e vincente: ogni azienda deve identificare una propria struttura e definire un\u2019organizzazione<\/strong> per la gestione dell\u2019innovazione sulla base del business in cui opera, delle risorse disponibili, della cultura di management e anche del tipo di innovazione specifica.<\/p>\n

Il modello classico, a cascata, prevede diverse fasi<\/em> e diversi gate<\/em><\/strong>: parte dall\u2019ideazione, passando per scoping<\/em>, fattibilit\u00e0, business planning, sviluppo, piloting<\/em>, fino ad arrivare al lancio. Ogni nuova idea deve attraversare un processo standardizzato di fasi<\/strong> nelle quali l\u2019innovazione viene via via esplorata e arricchita di attributi.<\/p>\n

Al termine di ogni fase<\/em> \u00e8 previsto un gate<\/em> decisionale basato su criteri predefiniti. Nel caso in cui la valutazione sia positiva, l\u2019idea avanza verso la fase successiva del processo e riceve i fondi aggiuntivi necessari.<\/p>\n

Questo approccio \u00e8 sicuramente efficace nell\u2019allocazione delle risorse<\/strong> sulle idee che sembrano progredire bene e sono allineate agli obiettivi e agli standard codificati del management aziendale. La standardizzazione del metodo e delle metriche di valutazione per\u00f2 tende a favorire innovazioni simili<\/strong> tra di loro, spesso solo incrementali e facilmente misurabili.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”69deg” background_color_gradient_stops=”rgba(255,255,255,0) 40%|rgba(255,255,255,0) 40%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”40%” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_end_position=”0%” background_image=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/01\/confronti-dati-idee-innovazione-scaled.jpeg” background_position=”top_right” background_vertical_offset=”34%” min_height=”650px” min_height_tablet=”400px” min_height_phone=”350px” min_height_last_edited=”on|desktop” custom_margin=”-3px||||false|false” custom_padding=”4px||4px||true|false” top_divider_style=”slant” top_divider_color=”#e6e6e6″ top_divider_flip=”vertical|horizontal” top_divider_height_tablet=”80px” top_divider_height_phone=”70px” top_divider_height_last_edited=”on|phone” bottom_divider_style=”slant” bottom_divider_color=”#e6e6e6″ bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”80px” bottom_divider_height_phone=”70px” bottom_divider_height_last_edited=”on|phone” hover_enabled=”0″ locked=”off” global_colors_info=”{}” alt=”Dettaglio manager che confrontano dati di andamento del business aziendale.” title_text=”confronti-dati-idee-innovazione” sticky_enabled=”0″ background_horizontal_offset=”23%”][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”#e6e6e6″ custom_margin=”||0px||false|false” custom_padding=”1%||2%||false|false” custom_padding_tablet=”3%||3%||false|false” custom_padding_phone=”2%||||false|false” top_divider_color=”#e6e6e6″ top_divider_flip=”horizontal” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|phone” admin_label=”Title Area” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”0px|0px|6px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”3%||3%||true|false” custom_margin_tablet=”3%|1%|3%|1%|true|true” custom_margin_phone=”3%|1%|3%|1%|true|true” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Metodo \u201clean start-up<\/em>“: un passaggio rapido da ideazione a validazione<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||0px||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||-17px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”0px||||false|false” global_colors_info=”{}”]

Secondo una linea di pensiero opposta, il miglior processo di innovazione consiste nell\u2019equipaggiare persone brillanti e motivate<\/strong> con le risorse adeguate e il tempo necessario per realizzare le loro idee.<\/p>\n

La metodologia \u201clean start-up<\/em>” punta a sviluppare prodotti e business nuovi<\/strong>, muovendosi molto pi\u00f9 rapidamente dall\u2019ideazione alla validazione, testando le assunzioni e il valore atteso dell\u2019innovazione nella pratica reale, nel gradimento o nell\u2019uso degli utenti cos\u00ec da ridurre il rischio di investimenti su prodotti che poi il mercato non premia.<\/p>\n

L\u2019obiettivo \u00e8 quindi testare e validare rapidamente le ipotesi relative al fit<\/em> tra l\u2019innovazione generata e il target di mercato, per comprendere le reali esigenze del cliente e adattare ad esse l\u2019idea il pi\u00f9 velocemente possibile.<\/p>\n

Si tratta di un approccio decisamente pi\u00f9 pull<\/em>, ovvero guidato e orientato al mercato, che funziona bene nei settori caratterizzati da elevata volatilit\u00e0, incertezza della domanda e cicli di prodotto rapidi. Esempi tipici sono i mercati di largo consumo B2C o i business digitali e informatici, secondo il vecchio concetto del rapid prototyping<\/em> reso celebre da aziende come IDEO, caso codificato da Harvard gi\u00e0 nel 2000.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”#FFFFFF” custom_margin=”||||false|false” custom_padding=”3%||0%||false|false” custom_padding_tablet=”10%||10%||false|false” custom_padding_phone=”9%||4.8%||false|false” top_divider_style=”slant” top_divider_color=”#e6e6e6″ top_divider_flip=”horizontal” top_divider_height_tablet=”80px” top_divider_height_phone=”70px” top_divider_height_last_edited=”on|phone” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|phone” disabled_on=”off|off|off” admin_label=”Title Area” _builder_version=”4.27.4″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”|-4px||auto|false|false” custom_margin_tablet=”3%||||false|false” custom_margin_phone=”3%||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”3px|0px|3px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”8.1%||3%||false|false” custom_margin_tablet=”3%|1%|3%|1%|true|true” custom_margin_phone=”14.1%|1%|7.3%|1%|false|true” custom_margin_last_edited=”on|tablet” custom_padding=”0px||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

L\u2019innovazione \u00e8 per il 10% creazione e per il 90% esecuzione<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||3%||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||-14px||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||3px||false|false” global_colors_info=”{}”]

Quando mancano elementi indispensabili come focus, disciplina, organizzazione, esecuzione e risorse umane ed economiche, ovviamente nulla accade. Se si vuole fare innovazione, non necessariamente occorre un cambiamento organizzativo radicale dei business e delle operations <\/em>correnti dell\u2019azienda, ma senz\u2019altro serve apportare cambiamenti specifici a livello di gestione<\/strong> da parte di team e risorse dedicate con cultura, approccio, competenze e strumenti adeguati.<\/p>\n

Questo non deve portare all\u2019isolamento del processo innovativo, che invece ha bisogno continuamente di confronto e contaminazione dalle funzioni e dai business tradizionali e deve far leva su core asset<\/em>, core competence<\/em> e capacit\u00e0 esistenti in azienda.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”RGBA(255,255,255,0)” use_background_color_gradient=”on” background_color_gradient_direction=”69deg” background_color_gradient_stops=”rgba(255,255,255,0) 40%|rgba(255,255,255,0) 40%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(255,255,255,0)” background_color_gradient_start_position=”40%” background_color_gradient_end=”rgba(255,255,255,0)” background_color_gradient_end_position=”0%” background_image=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/01\/ideazione-processo-innovazione.jpeg” background_position=”top_center” background_vertical_offset=”25%” min_height=”650px” min_height_tablet=”400px” min_height_phone=”350px” min_height_last_edited=”on|desktop” custom_margin=”0px||||false|false” custom_padding=”4px||4px||true|false” top_divider_style=”slant” top_divider_color=”#FFFFFF” top_divider_flip=”vertical|horizontal” top_divider_height_tablet=”80px” top_divider_height_phone=”70px” top_divider_height_last_edited=”on|phone” bottom_divider_style=”slant” bottom_divider_color=”#012c3f” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”80px” bottom_divider_height_phone=”70px” bottom_divider_height_last_edited=”on|phone” hover_enabled=”0″ locked=”off” global_colors_info=”{}” alt=”Due manager donne si confrontano in merito al processo innovativo aziendale in corso.” title_text=”ideazione-processo-innovazione” sticky_enabled=”0″][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|desktop” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”#012c3f” background_enable_image=”off” min_height_tablet=”400px” min_height_phone=”350px” min_height_last_edited=”on|desktop” custom_margin=”||||false|false” custom_padding=”0px||0px||true|false” custom_padding_tablet=”10%||||false|false” custom_padding_phone=”5%||0.6%||false|false” top_divider_color=”#FFFFFF” top_divider_flip=”vertical|horizontal” top_divider_height_tablet=”80px” top_divider_height_phone=”60px” top_divider_height_last_edited=”on|phone” bottom_divider_color=”#e6e6e6″ bottom_divider_flip=”vertical” background_color_tablet=”#002737″ background_last_edited=”off|desktop” background_enable_color_tablet=”on” use_background_color_gradient_tablet=”off” background_enable_image_tablet=”off” locked=”off” global_colors_info=”{}”][et_pb_row admin_label=”Title Area” _builder_version=”4.21.0″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”|-5px||auto|false|false” custom_padding=”0px|0px|0px|0px|false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text disabled_on=”off|off|off” admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_text_color=”#FFFFFF” header_2_font_size=”30px” header_3_text_align=”center” header_3_text_color=”#FFFFFF” custom_margin=”2.9%||2.9%||true|false” custom_margin_tablet=”3%|1%|3%|1%|true|true” custom_margin_phone=”3%|1%|3%|1%|true|true” custom_margin_last_edited=”on|tablet” custom_padding=”3px||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

L\u2019esperienza di EIM per favorire l\u2019innovazione<\/span><\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_text_color=”#FFFFFF” text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”3px||2px||false|false” global_colors_info=”{}”]

Grazie alla sua esperienza ultratrentennale, all\u2019utilizzo delle metodologie proprietarie e alle best practices consolidate nel tempo, EIM \u00e8 in grado di supportare le aziende a gestire le idee innovative e a metterle a terra<\/strong> attraverso l\u2019attivazione di un processo \u201cindustriale\u201d volto a costruire un\u2019offerta da lanciare sul mercato che venga adottata dai primi clienti e cominci a generare utili, oppure per innescare un salto di performance nei processi interni che possa affermarsi velocemente.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” disabled_on=”off|off|off” _builder_version=”4.27.4″ background_color=”#db9300″ custom_margin=”0%||||false|false” custom_padding_tablet=”80px||||false|false” custom_padding_phone=”47px||4px||false|false” top_divider_style=”slant” top_divider_color=”#012c3f” top_divider_flip=”horizontal” top_divider_height_tablet=”80px” top_divider_height_phone=”70px” top_divider_height_last_edited=”on|phone” bottom_divider_color=”#ffffff” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”-7px|auto||auto|false|false” custom_padding=”20px||0.5%||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.eim.com\/it\/contatti\/” button_text=”CONTATTACI” button_alignment=”center” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” background_layout=”dark” custom_margin=”25px||||false|false” global_colors_info=”{}”][\/et_pb_button][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”20px” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”1.3%||||false|false” custom_padding=”||0px|||” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Per conoscere tutti i dettagli e scoprire di pi\u00f9 sull\u2019approccio che EIM adotta.<\/span><\/span><\/span><\/span><\/span><\/span><\/strong><\/p>[\/et_pb_text][et_pb_code _builder_version=”4.19.3″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Con l\u2019esperienza di EIM puoi trasformare le idee in successi: scopri come gestire le idee innovative dalle fasi iniziali fino al lancio sul mercato.<\/p>\n","protected":false},"author":2,"featured_media":21245,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[2193,2142],"tags":[],"class_list":["post-21209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carosello","category-crescita-aziendale"],"yoast_head":"\nGestire idee innovative dalle fasi iniziali al lancio - EIM ITALIA<\/title>\n<meta name=\"description\" content=\"Con l\u2019esperienza di EIM puoi trasformare le idee in successi: scopri come gestirele idee innovative dalle fasi iniziali fino al lancio sul mercato.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La gestione delle idee innovative: dal concept al lancio\" \/>\n<meta property=\"og:description\" content=\"Con l\u2019esperienza di EIM puoi trasformare le idee in successi: scopri come gestirele idee innovative dalle fasi iniziali fino al lancio sul mercato.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/\" \/>\n<meta property=\"og:site_name\" content=\"EIM Italia\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-13T11:26:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-01-14T14:10:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/01\/gestione-idee-innovative-ant-social.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eimworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"La gestione delle idee innovative: dal concept al lancio\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"eimworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/carosello\\\/gestione-idee-innovative\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/carosello\\\/gestione-idee-innovative\\\/\"},\"author\":{\"name\":\"eimworld\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/person\\\/82c5e4b03b7af649944ed10552319b91\"},\"headline\":\"La gestione delle idee innovative: dal concept al lancio\",\"datePublished\":\"2026-01-13T11:26:49+00:00\",\"dateModified\":\"2026-01-14T14:10:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/carosello\\\/gestione-idee-innovative\\\/\"},\"wordCount\":3867,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/carosello\\\/gestione-idee-innovative\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eim.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/01\\\/gestione-idee-innovative-ant-social.jpg\",\"articleSection\":[\"Carosello\",\"Crescita aziendale\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/carosello\\\/gestione-idee-innovative\\\/\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/carosello\\\/gestione-idee-innovative\\\/\",\"name\":\"Gestire idee innovative dalle fasi iniziali al lancio - EIM ITALIA\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/carosello\\\/gestione-idee-innovative\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/carosello\\\/gestione-idee-innovative\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eim.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/01\\\/gestione-idee-innovative-ant-social.jpg\",\"datePublished\":\"2026-01-13T11:26:49+00:00\",\"dateModified\":\"2026-01-14T14:10:57+00:00\",\"description\":\"Con l\u2019esperienza di EIM puoi trasformare le idee in successi: scopri come gestirele idee innovative dalle fasi iniziali fino al lancio sul mercato.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/carosello\\\/gestione-idee-innovative\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.eim.com\\\/it\\\/carosello\\\/gestione-idee-innovative\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/carosello\\\/gestione-idee-innovative\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/01\\\/gestione-idee-innovative-ant-social.jpg\",\"contentUrl\":\"https:\\\/\\\/www.eim.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2026\\\/01\\\/gestione-idee-innovative-ant-social.jpg\",\"width\":1200,\"height\":630},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/carosello\\\/gestione-idee-innovative\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.eim.com\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"La gestione delle idee innovative: dal concept al lancio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/\",\"name\":\"EIM Italia\",\"description\":\"Siamo gli inventori dell'Executive Interim Management\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.eim.com\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#organization\",\"name\":\"EIM\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/02\\\/logo-eim-favicon2022.png\",\"contentUrl\":\"https:\\\/\\\/www.eim.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2022\\\/02\\\/logo-eim-favicon2022.png\",\"width\":427,\"height\":427,\"caption\":\"EIM\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/person\\\/82c5e4b03b7af649944ed10552319b91\",\"name\":\"eimworld\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g\",\"caption\":\"eimworld\"},\"sameAs\":[\"https:\\\/\\\/eimworld.wpengine.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Gestire idee innovative dalle fasi iniziali al lancio - EIM ITALIA","description":"Con l\u2019esperienza di EIM puoi trasformare le idee in successi: scopri come gestirele idee innovative dalle fasi iniziali fino al lancio sul mercato.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/","og_locale":"it_IT","og_type":"article","og_title":"La gestione delle idee innovative: dal concept al lancio","og_description":"Con l\u2019esperienza di EIM puoi trasformare le idee in successi: scopri come gestirele idee innovative dalle fasi iniziali fino al lancio sul mercato.","og_url":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/","og_site_name":"EIM Italia","article_published_time":"2026-01-13T11:26:49+00:00","article_modified_time":"2026-01-14T14:10:57+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/01\/gestione-idee-innovative-ant-social.jpg","type":"image\/jpeg"}],"author":"eimworld","twitter_card":"summary_large_image","twitter_title":"La gestione delle idee innovative: dal concept al lancio","twitter_misc":{"Scritto da":"eimworld","Tempo di lettura stimato":"6 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/#article","isPartOf":{"@id":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/"},"author":{"name":"eimworld","@id":"https:\/\/www.eim.com\/it\/#\/schema\/person\/82c5e4b03b7af649944ed10552319b91"},"headline":"La gestione delle idee innovative: dal concept al lancio","datePublished":"2026-01-13T11:26:49+00:00","dateModified":"2026-01-14T14:10:57+00:00","mainEntityOfPage":{"@id":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/"},"wordCount":3867,"publisher":{"@id":"https:\/\/www.eim.com\/it\/#organization"},"image":{"@id":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/01\/gestione-idee-innovative-ant-social.jpg","articleSection":["Carosello","Crescita aziendale"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/","url":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/","name":"Gestire idee innovative dalle fasi iniziali al lancio - EIM ITALIA","isPartOf":{"@id":"https:\/\/www.eim.com\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/#primaryimage"},"image":{"@id":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/#primaryimage"},"thumbnailUrl":"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/01\/gestione-idee-innovative-ant-social.jpg","datePublished":"2026-01-13T11:26:49+00:00","dateModified":"2026-01-14T14:10:57+00:00","description":"Con l\u2019esperienza di EIM puoi trasformare le idee in successi: scopri come gestirele idee innovative dalle fasi iniziali fino al lancio sul mercato.","breadcrumb":{"@id":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/#primaryimage","url":"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/01\/gestione-idee-innovative-ant-social.jpg","contentUrl":"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2026\/01\/gestione-idee-innovative-ant-social.jpg","width":1200,"height":630},{"@type":"BreadcrumbList","@id":"https:\/\/www.eim.com\/it\/carosello\/gestione-idee-innovative\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.eim.com\/it\/"},{"@type":"ListItem","position":2,"name":"La gestione delle idee innovative: dal concept al lancio"}]},{"@type":"WebSite","@id":"https:\/\/www.eim.com\/it\/#website","url":"https:\/\/www.eim.com\/it\/","name":"EIM Italia","description":"Siamo gli inventori dell'Executive Interim Management","publisher":{"@id":"https:\/\/www.eim.com\/it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.eim.com\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Organization","@id":"https:\/\/www.eim.com\/it\/#organization","name":"EIM","url":"https:\/\/www.eim.com\/it\/","logo":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.eim.com\/it\/#\/schema\/logo\/image\/","url":"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2022\/02\/logo-eim-favicon2022.png","contentUrl":"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2022\/02\/logo-eim-favicon2022.png","width":427,"height":427,"caption":"EIM"},"image":{"@id":"https:\/\/www.eim.com\/it\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.eim.com\/it\/#\/schema\/person\/82c5e4b03b7af649944ed10552319b91","name":"eimworld","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/06dc2838cb0c066488cdb4b104beba474e6305a2d11cbb1fb7353f876daae9f3?s=96&d=mm&r=g","caption":"eimworld"},"sameAs":["https:\/\/eimworld.wpengine.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/posts\/21209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/comments?post=21209"}],"version-history":[{"count":0,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/posts\/21209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/media\/21245"}],"wp:attachment":[{"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/media?parent=21209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/categories?post=21209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.eim.com\/it\/wp-json\/wp\/v2\/tags?post=21209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}