{"id":19856,"date":"2026-01-13T09:00:00","date_gmt":"2026-01-13T08:00:00","guid":{"rendered":"https:\/\/www.eim.com\/it\/?p=19856"},"modified":"2026-01-12T15:35:19","modified_gmt":"2026-01-12T14:35:19","slug":"innovazione-aziendale-razelli","status":"publish","type":"post","link":"https:\/\/www.eim.com\/it\/carosello\/innovazione-aziendale-razelli\/","title":{"rendered":"L’innovazione non si delega"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.27.4″ background_color=”#002c3e” use_background_color_gradient=”on” background_color_gradient_direction=”174deg” background_color_gradient_stops=”rgba(0,0,0,0.51) 87%|rgba(0,0,0,0.51) 87%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.51)” background_color_gradient_start_position=”87%” background_color_gradient_end=”rgba(0,0,0,0.51)” background_color_gradient_end_position=”29%” background_image=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2021\/11\/banner-2.png” height=”664px” height_tablet=”500px” height_phone=”620px” height_last_edited=”on|phone” custom_padding=”6%||0%|||” bottom_divider_style=”slant” bottom_divider_color=”#ffffff” bottom_divider_height=”150px” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_start_position__hover=”0%” background_color_gradient_start_position__hover_enabled=”0%” background_color_gradient_end_position__hover=”100%” background_color_gradient_end_position__hover_enabled=”100%” background_color_gradient_stops__hover=”rgba(0,0,0,0.51) 0%|rgba(0,0,0,0.51) 100%”][et_pb_row _builder_version=”4.16″ custom_margin_tablet=”” custom_margin_phone=”5%||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Hero Section Title” module_class=”multi-line-title” _builder_version=”4.27.4″ text_font=”Montserrat|800|||||||” text_font_size=”18px” text_line_height=”1.3em” header_font=”Montserrat|700|||||||” header_font_size=”56px” header_letter_spacing=”3px” header_line_height=”1.1em” header_2_font=”Montserrat|700|||||||” header_2_text_color=”rgba(255,255,255,0.6)” header_2_font_size=”90px” header_2_letter_spacing=”3px” header_2_line_height=”1.1em” text_orientation=”center” background_layout=”dark” max_width=”900px” module_alignment=”center” custom_margin=”0px||0px||false|false” animation_style=”fade” animation_direction=”bottom” animation_duration=”1350ms” header_font_size_tablet=”” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”50px” header_2_font_size_last_edited=”on|phone” text_text_shadow_style=”preset1″ text_text_shadow_horizontal_length=”0.28em” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

L’innovazione non si delega<\/strong><\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.16″ background_color=”#ffffff” custom_margin=”||||false|false” custom_padding=”10px||||false|false” top_divider_style=”slant” top_divider_color=”#ffffff” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”137.3px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”32px” custom_margin=”||-0.1%||false|false” custom_padding=”||||false|false” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

La voce della Community<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font_size=”18px” max_width=”90%” module_alignment=”center” custom_margin=”15px||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Eugenio Razelli<\/strong>, <\/span><\/i>Presidente di Safilo e <\/em>Industrial Partner di FSI<\/em><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ admin_label=”Title Area” module_class=”reverse” _builder_version=”4.27.4″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”2%|22px|2px|22px|false|false” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||5%||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Innovare non \u00e8 un atto straordinario. \u00c8 un processo continuo, da strutturare, coltivare e far crescere giorno dopo giorno. <\/strong>Non \u00e8 un fine in s\u00e9, ma un mezzo per trasformare le idee in valore concreto: prodotti, servizi, modelli di business. Perch\u00e9 questo accada, serve il coinvolgimento autentico delle persone. Solo cos\u00ec si pu\u00f2 dare vita a un\u2019innovazione che tocca tutta l\u2019impresa: dalla proposta al cliente ai processi interni.<\/p>\n

Nel suo contributo al libro Gestire il Business Fluido<\/em> (Hoepli), Eugenio Razelli<\/strong> \u2013 Presidente di Safilo, Industrial Partner di FSI e membro della #EIMCommunity \u2013 parte da un assunto semplice ma potente: innovare significa creare le condizioni per far emergere le idee e saperle trasformare in soluzioni scalabili.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2025\/05\/Eugenio-Razelli-foto.png” alt=”Matteo Lunelli” title_text=”Eugenio Razelli – foto” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”80%” width_tablet=”25%” width_phone=”40%” width_last_edited=”on|phone” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Title Area” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”2%|0px|2%|0px|true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”1px||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

<\/em>Parlando di innovazione, rispetto alla mia esperienza, da una parte la mente torna all\u2019aspetto pi\u00f9 concettuale del tema<\/strong>, come per esempio il primo brevetto della storia (che risale alla Magna Grecia, nella citt\u00e0 di Sibari, nel VII secolo a.C.) o all\u2019esame \u201cdi impianti elettrici\u201d (dove si confrontava il costo dell\u2019energia elettrica con il lavoro di uno schiavo… surclassandolo), dall\u2019altra rivivono le tecnologie incontrate nella mia carriera<\/strong>, attraverso le quali ho potuto dare uno sviluppo \u201caccelerato\u201d ai business che gestivo. La fibra ottica, la fotonica (amplificatori ottici, DWDM), la superconduttivit\u00e0, nel mondo del lighting invece il passaggio da alogeno a Xenon,\u202fa Led, a Laser, nel powertrain l\u2019evoluzione da carburatore a iniezione elettronica, iniezione diretta, motori elettrici e ancora l\u2019impatto della connettivit\u00e0 dell\u2019auto, sistemi di infotainment navigation integrati.\u00a0<\/p>\n

Oggi le onde dell\u2019innovazione sono pi\u00f9 trasversali rispetto al passato<\/strong> e attraversano tutti i verticali di attivit\u00e0: elettrificazione, sharing, connettivit\u00e0 (IOT), robotizzazione (Artificial Intelligence) e in senso lato la digitalizzazione di tutti i servizi e processi aziendali.\u00a0\u00a0<\/p>\n

Come molte altre attivit\u00e0 nelle imprese di successo, questo fenomeno richiede un impegno diretto del CEO<\/strong>, che gioca il ruolo chiave nello scegliere nuove vie.\u00a0<\/p>\n

Nella mia esperienza l\u2019innovazione va stimolata e gestita<\/strong>: va motivata la curiosit\u00e0, il coinvolgimento diretto delle persone, l\u2019organizzazione informale, i contatti diretti con gli inventori pi\u00f9 creativi, la capacit\u00e0 di proteggerli, di convincerli a lavorare in team pi\u00f9 allargati, la disponibilit\u00e0 a trattare nuove idee come le startup, l\u2019apertura all\u2019esterno, la ricerca costante di collaborazione, il coinvolgimento dei clienti ma soprattutto dei talenti.\u00a0<\/p>\n

Alcune frecce all\u2019arco per l\u2019imprenditore\/CEO sono:\u00a0<\/p>\n

    \n
  • In completamento del World Class Manufacturing l\u2019adozione del World Class Engineering<\/strong> (che oltre a consentire di ottimizzare i prodotti in sviluppo, focalizza una parte importante della metodologia sull\u2019innovazione a partire dall\u2019individuazione delle necessit\u00e0 dei clienti, un esteso benchmarking di possibili soluzioni, etc.).\u00a0<\/li>\n<\/ul>\n
      \n
    • Invitare all\u2019assunzione del rischio<\/strong>, senza demonizzare i fallimenti (est modus in rebus)!\u00a0<\/li>\n<\/ul>\n
        \n
      • Investire sui talenti<\/strong>, fonte di innovazione, e sul marketing e per le aziende B2B organizzare Technology Day, con l\u2019obiettivo di avvicinarsi sempre di pi\u00f9 alle necessit\u00e0 dei clienti.\u00a0<\/li>\n<\/ul>\n
          \n
        • Last but not least, considerare settori di business adiacenti<\/strong> che permettono di sperimentare su scala diversa\u2026\u00a0<\/li>\n<\/ul>\n

          Per me, nella mia azienda di riferimento \u00e8 stato il mondo delle corse, che mi ha permesso di raggiungere importanti obiettivi aziendali come per esempio il primo Kers, il primo iniettore GDI, la telemetria, le scatole multimedia per voce video dati immagini, la capacit\u00e0 di essere veloci pur garantendo l\u2019affidabilit\u00e0 della vettura. \u00a0<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ background_color=”#DB9300″ background_image=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2021\/04\/libro-gestire-business-fluido.jpg” min_height=”425px” min_height_tablet=”400px” min_height_phone=”400px” min_height_last_edited=”on|phone” custom_margin=”0%||||false|false” top_divider_style=”slant” top_divider_color=”#FFFFFF” top_divider_flip=”vertical|horizontal” bottom_divider_color=”#ffffff” bottom_divider_flip=”horizontal” background_last_edited=”on|tablet” background_image_tablet=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2021\/03\/gestire-business-fluido-cmprs.jpg” background_enable_image_tablet=”on” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ custom_margin=”|auto||auto|false|false” custom_margin_tablet=”40px|auto||auto|false|false” custom_margin_phone=”60px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”5%|5%|3%||false|false” custom_padding_tablet=”|0%|0%||false|false” custom_padding_phone=”|0%|0%||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”||22px||false|false” custom_padding=”||||false|false” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” header_2_text_color_tablet=”#FFFFFF” header_2_text_color_phone=”#FFFFFF” header_2_text_color_last_edited=”on|phone” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

          Cambia modo di gestire il business<\/h2>[\/et_pb_text][et_pb_button button_url=”https:\/\/www.eim.com\/it\/libro-gestire-il-business-fluido\/” button_text=”SCOPRI DI PI\u00d9” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#db932a” button_border_color=”#e09900″ button_use_icon=”off” background_layout=”dark” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

          Come il CEO, motore dell\u2019innovazione, pu\u00f2 stimolare i processi di sviluppo di idee all\u2019interno dell\u2019organizzazione? Risponde Eugenio Razelli.<\/p>\n","protected":false},"author":2,"featured_media":19857,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[2193],"tags":[],"class_list":["post-19856","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carosello"],"yoast_head":"\nL'innovazione non si delega - EIM Italia<\/title>\n<meta name=\"description\" content=\"Come il CEO, motore dell\u2019innovazione, pu\u00f2 stimolare i processi di sviluppo di idee all\u2019interno dell\u2019organizzazione? 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