{"id":19596,"date":"2025-05-13T13:06:15","date_gmt":"2025-05-13T11:06:15","guid":{"rendered":"https:\/\/www.eim.com\/it\/?p=19596"},"modified":"2025-05-13T13:06:18","modified_gmt":"2025-05-13T11:06:18","slug":"turnaround-strategie-crescita","status":"publish","type":"post","link":"https:\/\/www.eim.com\/it\/carosello\/turnaround-strategie-crescita\/","title":{"rendered":"Turnaround: le regole d\u2019oro per costruire un winning team"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.27.4″ background_color=”#002c3e” use_background_color_gradient=”on” background_color_gradient_direction=”174deg” background_color_gradient_stops=”rgba(0,0,0,0.51) 87%|rgba(0,0,0,0.51) 87%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.51)” background_color_gradient_start_position=”87%” background_color_gradient_end=”rgba(0,0,0,0.51)” background_color_gradient_end_position=”29%” background_image=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2021\/11\/banner-2.png” height=”664px” height_tablet=”500px” height_phone=”620px” height_last_edited=”on|phone” custom_padding=”6%||0%|||” bottom_divider_style=”slant” bottom_divider_color=”#ffffff” bottom_divider_height=”150px” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_start_position__hover=”0%” background_color_gradient_start_position__hover_enabled=”0%” background_color_gradient_end_position__hover=”100%” background_color_gradient_end_position__hover_enabled=”100%” background_color_gradient_stops__hover=”rgba(0,0,0,0.51) 0%|rgba(0,0,0,0.51) 100%”][et_pb_row _builder_version=”4.16″ custom_margin_tablet=”” custom_margin_phone=”5%||||false|false” custom_margin_last_edited=”on|phone” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Hero Section Title” module_class=”multi-line-title” _builder_version=”4.27.4″ text_font=”Montserrat|800|||||||” text_font_size=”18px” text_line_height=”1.3em” header_font=”Montserrat|700|||||||” header_font_size=”56px” header_letter_spacing=”3px” header_line_height=”1.1em” header_2_font=”Montserrat|700|||||||” header_2_text_color=”rgba(255,255,255,0.6)” header_2_font_size=”90px” header_2_letter_spacing=”3px” header_2_line_height=”1.1em” text_orientation=”center” background_layout=”dark” max_width=”900px” module_alignment=”center” custom_margin=”0px||0px||false|false” animation_style=”fade” animation_direction=”bottom” animation_duration=”1350ms” header_font_size_tablet=”” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”50px” header_2_font_size_last_edited=”on|phone” text_text_shadow_style=”preset1″ text_text_shadow_horizontal_length=”0.28em” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Turnaround: le regole d\u2019oro per costruire un winning team <\/strong><\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” _builder_version=”4.16″ background_color=”#ffffff” custom_margin=”||||false|false” custom_padding=”10px||||false|false” top_divider_style=”slant” top_divider_color=”#ffffff” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” min_height=”137.3px” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”32px” custom_margin=”||-0.1%||false|false” custom_padding=”||||false|false” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

La voce della Community<\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font_size=”18px” max_width=”90%” module_alignment=”center” custom_margin=”15px||||false|false” global_colors_info=”{}”]

Riccardo Garr\u00e8<\/strong>, CEO Impresa Pizzarotti & C. SPA<\/em><\/span><\/i><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_4,1_4″ admin_label=”Title Area” module_class=”reverse” _builder_version=”4.27.4″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”2%|22px|2px|22px|false|false” locked=”off” global_colors_info=”{}” custom_css_main_element_last_edited=”on|phone”][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||5%||false|false” global_colors_info=”{}”]

In un\u2019azienda, la crescita non \u00e8 mai un percorso lineare<\/strong>. Pu\u00f2 capitare che l\u2019ambizione si scontri con la realt\u00e0 di piani troppo audaci, governance poco allineate o team non ancora pronti a sostenere la complessit\u00e0 del cambiamento. \u00c8 in questi momenti che entra in gioco il valore di un turnaround strategico e strutturato<\/strong>, capace non solo di risolvere una crisi, ma di trasformarla in occasione di rilancio e rigenerazione.<\/p>\n

Riccardo Garr\u00e8<\/strong>, oggi CEO di Impresa Pizzarotti & C. S.p.A. e membro della #EIMCommunity, condivide la sua esperienza di trasformazione aziendale nel contributo \u201cTurnaround: le regole d\u2019oro per costruire un winning team\u201d, scritto durante il suo incarico alla guida del Gruppo Ferroli. Il suo intervento, parte del libro Gestire il Business Fluido<\/em> curato dai Partner EIM e pubblicato da Hoepli, offre uno sguardo concreto e operativo su cosa significa davvero guidare un cambiamento \u2013 quando ogni scelta pesa e ogni risultato fa la differenza.<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2025\/04\/Riccardo-Garre-foto.png” alt=”Matteo Lunelli” title_text=”Riccardo Garre\u0300 – foto” disabled_on=”off|off|off” _builder_version=”4.27.4″ _module_preset=”default” width=”80%” width_tablet=”25%” width_phone=”40%” width_last_edited=”on|phone” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Title Area” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”2%|0px|2%|0px|true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”1px||||false|false” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Per avere successo nel turnaround \u00e8 assolutamente necessaria una iniziale comprensione della governance aziendale<\/strong>. Perch\u00e9, indipendentemente dal fatto che la societ\u00e0 sia familiare o sia posseduta da un fondo di private equity, capire approfonditamente la governance e i suoi equilibri \u00e8 di fondamentale importanza<\/strong>. \u00c8 infatti difficile ottenere il totale cambiamento in una governance conflittuale: il supporto pieno da parte di tutti gli stakeholders \u00e8 una componente molto rilevante. Dev\u2019esserci un allineamento iniziale di tutti, quindi, verso un obiettivo che sia nell\u2019interesse delle parti.<\/p>\n

La costituzione del management team \u00e8 un altro passaggio importantissimo<\/strong>. \u00c8 impensabile vincere una partita impegnativa senza poter contare su una squadra di specialisti talentuosi e con la giusta mentalit\u00e0. La selezione della squadra passa attraverso l\u2019analisi delle risorse interne disponibili, da effettuare con totale pragmatismo e attraverso l\u2019individuazione di chi portare a bordo per completare l\u2019organizzazione esistente. Il team va costituito velocemente ed \u00e8 essenziale fare in modo che ciascuno capisca bene la strategia, i bisogni, i risultati da conseguire<\/strong>. Ogni manager deve avere degli obiettivi chiari, ben quantificati e misurabili. E le regole del gioco devono essere ben comprese a tutti, perch\u00e9 fare turnaround significa anche spingere al limite ed essere sotto pressione, ogni giorno.<\/p>\n

Un tema al quale ho sempre dato molta importanza sono gli strumenti da mettere a disposizione del management affinch\u00e9 il turnaround sia efficace<\/strong>. Per ogni funzione e per ogni attivit\u00e0 \u00e8 necessario sviluppare e implementare dei tool che permettano di avere una visione chiara e tempestiva degli andamenti, delle correlazioni con i risultati da ottenere, in modo che non ci sia difficolt\u00e0 di comprensione di quanto si sia raggiunto fino a quel momento e di quanta rotta rimanga da fare per arrivare a completare l\u2019opera. Oltre a un approccio molto organizzato e strutturato che permetta di mantenere le posizioni conquistate; perch\u00e9 nel turnaround \u00e8 facile regredire velocemente e questo genera demotivazione<\/strong>.<\/p>\n

Nel turnaround capisci di avercela fatta quando, oltre ai risultati, percepisci dal management team una trasformazione che ha portato a renderlo un \u201cwinning team<\/strong>\u201d, l\u2019espressione di una confidenza di aver ottenuto ci\u00f2 per il quale, tra enormi difficolt\u00e0, tutti si sono spesi al massimo. Ecco, a quel punto puoi dire: \u201cmissione compiuta\u201d, e l\u2019appagamento che ne deriva \u00e8 enorme!\u00a0<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.0″ background_color=”#DB9300″ background_image=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2021\/04\/libro-gestire-business-fluido.jpg” min_height=”425px” min_height_tablet=”400px” min_height_phone=”400px” min_height_last_edited=”on|phone” custom_margin=”0%||||false|false” top_divider_style=”slant” top_divider_color=”#FFFFFF” top_divider_flip=”vertical|horizontal” bottom_divider_color=”#ffffff” bottom_divider_flip=”horizontal” background_last_edited=”on|tablet” background_image_tablet=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2021\/03\/gestire-business-fluido-cmprs.jpg” background_enable_image_tablet=”on” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ custom_padding_last_edited=”on|tablet” _builder_version=”4.16″ custom_margin=”|auto||auto|false|false” custom_margin_tablet=”40px|auto||auto|false|false” custom_margin_phone=”60px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”5%|5%|3%||false|false” custom_padding_tablet=”|0%|0%||false|false” custom_padding_phone=”|0%|0%||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”||||||||” text_text_color=”#ffffff” header_font=”Prata||||||||” header_2_font=”Montserrat|700|||||||” header_2_text_align=”center” header_2_font_size=”30px” custom_margin=”||22px||false|false” custom_padding=”||||false|false” animation_style=”fade” animation_direction=”top” animation_duration=”1350ms” animation_starting_opacity=”100%” header_2_text_color_tablet=”#FFFFFF” header_2_text_color_phone=”#FFFFFF” header_2_text_color_last_edited=”on|phone” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Cambia modo di gestire il business<\/h2>[\/et_pb_text][et_pb_button button_url=”https:\/\/www.eim.com\/it\/libro-gestire-il-business-fluido\/” button_text=”SCOPRI DI PI\u00d9” button_alignment=”center” _builder_version=”4.16″ custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#db932a” button_border_color=”#e09900″ button_use_icon=”off” background_layout=”dark” locked=”off” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Quando \u00e8 il momento di entrare in \u201ccrisis mode\u201d? Come si avvia la fase di riorganizzazione aziendale? Scopri le risposte di Riccardo Garr\u00e8.<\/p>\n","protected":false},"author":2,"featured_media":19636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[2193],"tags":[],"class_list":["post-19596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carosello"],"yoast_head":"\nTurnaround: le regole d\u2019oro per costruire un winning team - EIM Italia<\/title>\n<meta name=\"description\" content=\"Quando \u00e8 il momento di entrare in \u201ccrisis mode\u201d? Come si avvia la fase di riorganizzazione aziendale? 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