{"id":18540,"date":"2024-11-15T08:00:00","date_gmt":"2024-11-15T07:00:00","guid":{"rendered":"https:\/\/www.eim.com\/it\/?p=18540"},"modified":"2024-11-15T08:52:50","modified_gmt":"2024-11-15T07:52:50","slug":"diventare-globali","status":"publish","type":"post","link":"https:\/\/www.eim.com\/it\/crescita-aziendale\/diventare-globali\/","title":{"rendered":"Diventare globali"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Hero Section” _builder_version=”4.27.0″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_direction=”174deg” background_color_gradient_stops=”rgba(0,0,0,0.51) 87%|rgba(0,0,0,0.51) 87%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.51)” background_color_gradient_start_position=”87%” background_color_gradient_end=”rgba(0,0,0,0.51)” background_color_gradient_end_position=”29%” background_image=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2024\/09\/header-podcast-guido-tarizzo.webp” background_position=”top_left” min_height_tablet=”” min_height_phone=”600px” min_height_last_edited=”on|phone” height=”700px” height_tablet=”580px” height_phone=”auto” height_last_edited=”on|desktop” custom_padding=”2%||0%||false|false” custom_padding_tablet=”2%||0%||false|false” custom_padding_phone=”0%||0%||false|false” bottom_divider_style=”slant” bottom_divider_color=”#ffffff” bottom_divider_height=”150px” bottom_divider_flip=”horizontal” bottom_divider_height_tablet=”120px” bottom_divider_height_phone=”120px” bottom_divider_height_last_edited=”on|phone” background_color_tablet=”#002c3e” background_color_phone=”#002c3e” background_last_edited=”on|desktop” background_enable_color_tablet=”on” background_enable_color_phone=”on” background_enable_image_tablet=”off” background_position_phone=”center_right” background_horizontal_offset_phone=”33%” locked=”off” global_colors_info=”{}” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_start_position__hover=”0%” background_color_gradient_start_position__hover_enabled=”0%” background_color_gradient_end_position__hover=”100%” background_color_gradient_end_position__hover_enabled=”100%” background_color_gradient_stops__hover=”rgba(0,0,0,0.51) 0%|rgba(0,0,0,0.51) 100%”][et_pb_row custom_padding_last_edited=”on|desktop” _builder_version=”4.24.0″ custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”0%||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”4%||||false|false” custom_padding_tablet=”7%||||false|false” custom_padding_phone=”15%||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text content_tablet=”

La corporate governance: perch\u00e9 serve un board competitivo<\/b><\/h1>” content_phone=”

La corporate governance: perch\u00e9 serve un board competitivo<\/b><\/h1>” content_last_edited=”off|desktop” admin_label=”Hero Section Title” _builder_version=”4.27.0″ text_font=”Montserrat|800|||||||” text_font_size=”18px” text_line_height=”1.3em” header_font=”Montserrat|700|||||||” header_font_size=”56px” header_letter_spacing=”3px” header_line_height=”1.1em” header_2_font=”Montserrat|700|||||||” header_2_text_color=”rgba(255,255,255,0.6)” header_2_font_size=”90px” header_2_letter_spacing=”3px” header_2_line_height=”1.1em” text_orientation=”center” background_layout=”dark” max_width=”900px” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” animation_style=”fade” animation_direction=”bottom” animation_duration=”1350ms” header_font_size_tablet=”50px” header_font_size_phone=”25px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”50px” header_2_font_size_last_edited=”on|phone” text_text_shadow_style=”preset1″ text_text_shadow_horizontal_length=”0.28em” locked=”off” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Diventare globali<\/h1>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.0″ background_color=”#ffffff” custom_margin=”||||false|false” custom_padding=”10px||10%||false|false” custom_padding_tablet=”10px||12%||false|false” custom_padding_phone=”||30%||false|false” top_divider_color=”#ffffff” top_divider_style_last_edited=”off|desktop” bottom_divider_style=”slant” bottom_divider_color=”#002c3f” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|phone” admin_label=”Title Area” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”|0px|0px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.2″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]

Introduzione all’episodio a cura di Guido Tarizzo, Partner e Founder di EIM Italia<\/span><\/strong><\/p>\n

<\/span><\/strong><\/p>\n

<\/span><\/strong><\/p>\n

<\/span><\/strong>Proseguiamo i nostri dialoghi sulla crescita.<\/p>\n

In questa intervista, Michele Bruno\u00a0 – Managing Partner di EIM Group – e Alberto Gennarini – Founder e Managing Partner di Vitale & Co. e Senior Advisor di EIM – intervistati da Silvia Sgaravatti – giornalista e conduttrice tv di Class CNBC – affrontano il tema di come diventare veramente globali ed essere in grado di competere nei mercati internazionali.<\/p>\n

In passato essere presenti a livello globale significava vendere in tanti paesi; in mercati non ancora saturi di prodotti, per un\u2019azienda italiana bastava esportare<\/strong> e gestire in maniera efficace agenti, distributori, importatori. Questo significava molto spesso un\u2019enorme frammentazione del fatturato, molta complessit\u00e0 da gestire per cifre di vendita in molti paesi spesso irrisorie. Le conseguenze di questo approccio peraltro sono visibili ancora oggi in molte aziende, in un caso recente ci siamo trovati di fronte a un\u2019azienda che fattura poco meno di 200 milioni vendendo in 120 paesi!<\/p>\n

Oggi questo non \u00e8 pi\u00f9 possibile, \u00e8 necessario focalizzarsi.<\/p>\n

Come afferma Michele Bruno in questa intervista, l\u2019internazionalizzazione inizia a casa propria, inserendo nel Board e nel management team persone \u2013 manager italiani e non – che abbiano una significativa esperienza internazionale in quelle aree del mondo dove si rivolgono le priorit\u00e0 di crescita dell\u2019azienda.<\/p>\n

\u00c8 possibile crescere organicamente all\u2019estero? \u00c8 meglio un\u2019acquisizione o un progetto green field? A queste domande i nostri interlocutori rispondono citando degli esempi di successo che dimostrano come non esista una ricetta valida per tutte le situazioni ma che per prendere la decisione giusta vanno valutate la maturit\u00e0 del mercato in cui si vuole crescere, la presenza o meno di concorrenti diretti, le risorse a disposizione (non solo finanziarie), la complessit\u00e0 che l\u2019azienda dovr\u00e0 affrontare scegliendo una strada o l\u2019altra.<\/p>\n

Aziende come Campari o Interpump hanno fatto delle acquisizioni cross-border lo strumento fondamentale della propria crescita accelerata, mettendo in campo per conseguenza forti competenze di integrazione post-M&A; all\u2019opposto, per aziende come Rana o Barilla il costruire propri stabilimenti negli Stati Uniti ha consentito loro non solo di vendere in quel paese ma di \u201cessere americani\u201d e di diventare a pieno titolo un market leader nel mercato locale. Anche qui, grazie a risorse dedicate, competenze di livello, apertura mentale e un forte e rigoroso approccio progettuale a queste iniziative.<\/p>\n

Le due strade peraltro non si escludono a vicenda e rappresentano anzi per le aziende esperienze dalle quali trarre lezioni utili sia che si scelga l\u2019M&A che la crescita organica attraverso un progetto green field.<\/p>\n

L\u2019importante, e torniamo al messaggio iniziale, \u00e8 internazionalizzarsi partendo da casa propria, qui in Italia: troppo spesso vediamo ancora aziende italiane che realizzano per l\u201980% il proprio fatturato all\u2019estero, met\u00e0 del quale addirittura fuori dall\u2019Europa, governate da Board e management team composti da italiani senza nessuna reale esperienza delle aree del mondo in cui si cresce veramente.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Title Area” _builder_version=”4.24.2″ background_color=”rgba(0,0,0,0)” width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2024\/11\/ITA_diventare-globali-episodio4.jpg” title_text=”ITA_diventare-globali-episodio4″ url=”https:\/\/www.eim.com\/it\/podcast-eim-business-breakthrough\/#episodio4″ align=”center” _builder_version=”4.27.2″ _module_preset=”default” width=”80%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.0″ text_font_size=”17px” text_line_height=”1.5em” max_width=”90%” module_alignment=”center” min_height=”0px” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” animation_direction=”top” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

EPISODIO 4<\/span><\/i><\/p>[\/et_pb_text][et_pb_text admin_label=”Title” _builder_version=”4.27.0″ text_font_size=”16px” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” animation_direction=”top” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]

Diventare globali<\/span><\/h2>[\/et_pb_text][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_font_size=”17px” text_line_height=”1.5em” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” global_colors_info=”{}”]

EIM Italia \u00e8 lieta di presentare \u201cBusiness Breakthrough\u201d, il podcast dedicato all’approfondimento delle strategie e delle tattiche di management per promuovere la crescita aziendale e aiutare le imprese a segnare una svolta nel business.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/www.eim.com\/it\/podcast-eim-business-breakthrough\/#episodio4″ button_text=”GUARDA ORA” button_alignment=”left” disabled_on=”off|off|off” _builder_version=”4.27.2″ _module_preset=”default” custom_button=”on” button_text_color=”#052c3e” background_layout=”dark” custom_margin=”25px|||25px|false|false” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|tablet” disabled_on=”off|off|off” _builder_version=”4.27.0″ background_color=”#002c3f” custom_margin=”||||false|false” custom_padding=”10px||0px||false|false” custom_padding_tablet=”10px||18%||false|false” custom_padding_phone=”10px||0px||false|false” top_divider_color=”#ffffff” top_divider_style_last_edited=”off|desktop” bottom_divider_color=”#e6e6e6″ bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”off|phone” admin_label=”Title Area” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”|0px|0px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.0″ text_text_color=”#FFFFFF” text_font_size=”16px” header_2_text_color=”#FFFFFF” max_width=”90%” module_alignment=”center” custom_margin=”||||false|false” custom_margin_tablet=”||||false|false” custom_margin_phone=”||||false|false” custom_margin_last_edited=”on|desktop” custom_padding=”||||false|false” global_colors_info=”{}”]

Disponibile nelle migliori piattaforme<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ custom_padding_last_edited=”off|phone” admin_label=”Title Area” _builder_version=”4.27.0″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”|0px|0px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2024\/09\/ITA_podcast-spotify.png” title_text=”ITA_podcast spotify” url=”https:\/\/open.spotify.com\/show\/0pFtWcc1wx1bLrhRQniJAF” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”200px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2024\/09\/ITA_podcast-apple.png” title_text=”ITA_podcast apple” url=”https:\/\/podcasts.apple.com\/us\/podcast\/business-breakthrough\/id1770785000″ align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”200px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2024\/09\/ITA_podcast-amazon.png” title_text=”ITA_podcast amazon” url=”https:\/\/music.amazon.it\/podcasts\/eff41f4c-6e36-4315-81ad-9853014eb4d3\/business-breakthrough” align=”center” _builder_version=”4.27.0″ _module_preset=”default” max_width=”200px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2024\/09\/youtube-podcast.png” title_text=”youtube-podcast” url=”https:\/\/youtu.be\/ymzG6VE1KTA” align=”center” _builder_version=”4.27.2″ _module_preset=”default” max_width=”200px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=”off|phone” admin_label=”Title Area” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||0px||false|false” custom_padding=”|0px|0px|0px|false|false” custom_padding_tablet=”3%|0px|0.2%|0px|false|false” custom_padding_phone=”8%||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2024\/09\/mockup_podcast_EIM-cutted.png” title_text=”mockup_podcast_EIM cutted” align=”center” _builder_version=”4.27.0″ _module_preset=”default” width=”50%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

In questo episodio esploriamo il percorso di internazionalizzazione delle aziende: come avviene e quali sono le scelte cruciali per crescere all’estero.<\/p>\n","protected":false},"author":2,"featured_media":18708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[2193,2142,2208],"tags":[],"class_list":["post-18540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carosello","category-crescita-aziendale","category-podcast"],"yoast_head":"\nDiventare globali - EIM Italia<\/title>\n<meta name=\"description\" content=\"Esploriamo il percorso di internazionalizzazione delle aziende: come avviene e quali sono le scelte cruciali per crescere all'estero.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eim.com\/it\/crescita-aziendale\/diventare-globali\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Diventare globali\" \/>\n<meta property=\"og:description\" content=\"Esploriamo il percorso di internazionalizzazione delle aziende: come avviene e quali sono le scelte cruciali per crescere all'estero.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eim.com\/it\/crescita-aziendale\/diventare-globali\/\" \/>\n<meta property=\"og:site_name\" content=\"EIM Italia\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-15T07:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-15T07:52:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2024\/10\/introduzione-guido-tarizzo-diventare-globali.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eimworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"eimworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/crescita-aziendale\\\/diventare-globali\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/crescita-aziendale\\\/diventare-globali\\\/\"},\"author\":{\"name\":\"eimworld\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/person\\\/82c5e4b03b7af649944ed10552319b91\"},\"headline\":\"Diventare globali\",\"datePublished\":\"2024-11-15T07:00:00+00:00\",\"dateModified\":\"2024-11-15T07:52:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/crescita-aziendale\\\/diventare-globali\\\/\"},\"wordCount\":2130,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/crescita-aziendale\\\/diventare-globali\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eim.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2024\\\/10\\\/introduzione-guido-tarizzo-diventare-globali.jpg\",\"articleSection\":[\"Carosello\",\"Crescita aziendale\",\"Podcast\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/crescita-aziendale\\\/diventare-globali\\\/\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/crescita-aziendale\\\/diventare-globali\\\/\",\"name\":\"Diventare globali - 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