{"id":18471,"date":"2024-10-04T07:41:00","date_gmt":"2024-10-04T05:41:00","guid":{"rendered":"https:\/\/www.eim.com\/it\/?p=18471"},"modified":"2024-11-12T16:59:16","modified_gmt":"2024-11-12T15:59:16","slug":"come-nasce-la-strategia","status":"publish","type":"post","link":"https:\/\/www.eim.com\/it\/crescita-aziendale\/come-nasce-la-strategia\/","title":{"rendered":"Dove e come nasce la strategia di crescita aziendale"},"content":{"rendered":"

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La corporate governance: perch\u00e9 serve un board competitivo<\/b><\/h1>\n

” content_phone=”<\/p>\n

La corporate governance: perch\u00e9 serve un board competitivo<\/b><\/h1>\n

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Dove e come nasce la strategia di crescita aziendale<\/h1>\n

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Introduzione all’episodio a cura di Guido Tarizzo, Partner e Founder di EIM Italia<\/span><\/strong><\/p>\n

<\/span><\/p>\n

Con questa serie di 6 videointerviste affrontiamo il tema della crescita delle aziende attraverso le idee, le esperienze e i consigli di Michele Bruno – Managing Partner di EIM Group – e di Alberto Gennarini – Founder e Managing Partner di Vitale & Co. e Senior Advisor di EIM Italia – intervistati da Silvia Sgaravatti, giornalista e conduttrice tv di Class CNBC.<\/span>\u00a0<\/span><\/p>\n

In questa prima intervista<\/strong> parliamo della <\/span>genesi <\/strong>della strategia<\/strong>: dove e come nasce la strategia aziendale e perch\u00e9 \u00e8 importante che questo processo \u2013 che rappresenta il primo passo fondamentale della crescita – venga gestito in modo strutturato, con metodo e con responsabilit\u00e0 chiare e riconoscibili.<\/span>\u00a0<\/span><\/p>\n

Spesso si ritiene che la crescita sia un tema esclusivamente commerciale: vendere di pi\u00f9, in un numero maggiore di mercati, con maggiore redditivit\u00e0. In realt\u00e0 la crescita deriva da un processo di elaborazione strategica che riguarda tutta l\u2019azienda ed \u00e8 gestito in prima persona dal Consiglio di Amministrazione in una continua interazione con il management. \u00c8 il CdA che definisce gli obiettivi di medio-lungo periodo (orizzonte 3-5 anni), le strade da percorrere per realizzarli, le priorit\u00e0, gli investimenti, le risorse necessarie e la loro allocazione. Ne deriva un <\/span>Piano <\/span><\/b>dettagliato che rappresenter\u00e0 \u2013 per l\u2019azienda \u2013 la road map della crescita<\/strong> e lo strumento per controllare l\u2019execution e il raggiungimento degli obiettivi, aggiustare il tiro, rispondere in modo rapido e flessibile ai mutamenti di scenario.<\/span>\u00a0<\/span><\/p>\n

Al centro della riflessione strategica su come e dove crescere<\/strong>, in quali tempi e con quali strumenti, troviamo il tema \u201ccrescita organica vs crescita attraverso acquisizioni\u201d e di come far coesistere queste due opzioni.<\/span>\u00a0<\/span><\/p>\n

In mercati complessi e globali, \u00e8 necessario che ogni azienda accetti la sfida della crescita attraverso acquisizioni e sia capace di affrontare in modo positivo l\u2019integrazione che ne deriva; allo stesso modo, aziende cresciute negli ultimi decenni essenzialmente nel mercato italiano coprendo in modo efficace tutte le nicchie di prodotto non possono pensare di riprodurre all\u2019estero lo stesso percorso con successo: \u00e8 necessario focalizzarsi su dove si vuole crescere e perch\u00e9 e agire in modo coerente con questa scelta.<\/span>\u00a0<\/span><\/p>\n

Infine, nell\u2019intervista si parla del ruolo del Private Equity<\/strong> nel supportare le aziende in un percorso di crescita, non solo attraverso risorse finanziarie ma anche e soprattutto fornendo all\u2019azienda un nuovo modello di governance e riuscendo ad attrarre management di qualit\u00e0, e di come gestire la transizione da un modello di presa di decisioni centrato sull\u2019imprenditore e sulla sua esperienza personale \u2013 quasi sempre irripetibile \u2013 a un modello di governance pi\u00f9 strutturato centrato sul ruolo del CdA e la sua interazione con il management.<\/span><\/p>\n

<\/span><\/p>\n

<\/span><\/p>\n

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EPISODIO 1\u00a0<\/span><\/i><\/p>\n

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Dove e come nasce la strategia di crescita aziendale\u00a0<\/span><\/h2>\n

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EIM Italia \u00e8 lieta di presentare \u201cBusiness Breakthrough\u201d, il podcast dedicato all’approfondimento delle strategie e delle tattiche di management per promuovere la crescita aziendale e aiutare le imprese a segnare una svolta nel business.<\/span><\/p>\n

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Disponibile nelle migliori piattaforme<\/h2>\n

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In questa prima intervista parliamo della genesi della strategia: dove e come nasce la strategia aziendale e perch\u00e9 \u00e8 importante.<\/p>\n","protected":false},"author":2,"featured_media":18573,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"2880","footnotes":""},"categories":[2193,2142,2208],"tags":[],"class_list":["post-18471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carosello","category-crescita-aziendale","category-podcast"],"yoast_head":"\nDove e come nasce la strategia di crescita aziendale - EIM Italia<\/title>\n<meta name=\"description\" content=\"In questa prima intervista parliamo della genesi della strategia: dove e come nasce la strategia aziendale e perch\u00e9 \u00e8 importante.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eim.com\/it\/crescita-aziendale\/come-nasce-la-strategia\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dove e come nasce la strategia di crescita aziendale\" \/>\n<meta property=\"og:description\" content=\"In questa prima intervista parliamo della genesi della strategia: dove e come nasce la strategia aziendale e perch\u00e9 \u00e8 importante.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.eim.com\/it\/crescita-aziendale\/come-nasce-la-strategia\/\" \/>\n<meta property=\"og:site_name\" content=\"EIM Italia\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-04T05:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-12T15:59:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.eim.com\/it\/wp-content\/uploads\/sites\/5\/2024\/09\/introduzione_episodio1_crescita-aziendale.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"eimworld\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"eimworld\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/crescita-aziendale\\\/come-nasce-la-strategia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/crescita-aziendale\\\/come-nasce-la-strategia\\\/\"},\"author\":{\"name\":\"eimworld\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#\\\/schema\\\/person\\\/82c5e4b03b7af649944ed10552319b91\"},\"headline\":\"Dove e come nasce la strategia di crescita aziendale\",\"datePublished\":\"2024-10-04T05:41:00+00:00\",\"dateModified\":\"2024-11-12T15:59:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/crescita-aziendale\\\/come-nasce-la-strategia\\\/\"},\"wordCount\":2096,\"publisher\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/crescita-aziendale\\\/come-nasce-la-strategia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.eim.com\\\/it\\\/wp-content\\\/uploads\\\/sites\\\/5\\\/2024\\\/09\\\/introduzione_episodio1_crescita-aziendale.jpg\",\"articleSection\":[\"Carosello\",\"Crescita aziendale\",\"Podcast\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.eim.com\\\/it\\\/crescita-aziendale\\\/come-nasce-la-strategia\\\/\",\"url\":\"https:\\\/\\\/www.eim.com\\\/it\\\/crescita-aziendale\\\/come-nasce-la-strategia\\\/\",\"name\":\"Dove e come nasce la strategia di crescita aziendale - 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