{"id":16697,"date":"2024-11-05T10:52:52","date_gmt":"2024-11-05T10:52:52","guid":{"rendered":"https:\/\/www.eim.com\/fr\/?p=16697"},"modified":"2026-06-12T08:03:17","modified_gmt":"2026-06-12T08:03:17","slug":"industrie-francaise-et-europeenne-fragilisee-par-le-tsunami-des-exportations-chinoises","status":"publish","type":"post","link":"https:\/\/www.eim.com\/fr\/points-de-vue\/industrie-francaise-et-europeenne-fragilisee-par-le-tsunami-des-exportations-chinoises\/","title":{"rendered":"L\u2019industrie fran\u00e7aise et europ\u00e9enne fragilis\u00e9e par le tsunami des exportations chinoises"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.27.3&#8243; background_color=&#8221;#002c3e&#8221; background_enable_image=&#8221;off&#8221; height=&#8221;520px&#8221; custom_padding=&#8221;6%||0%|||&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; background_color_gradient_direction__hover=&#8221;180deg&#8221; background_color_gradient_direction__hover_enabled=&#8221;180deg&#8221; background_color_gradient_start_position__hover=&#8221;0%&#8221; background_color_gradient_start_position__hover_enabled=&#8221;0%&#8221; background_color_gradient_end_position__hover=&#8221;100%&#8221; background_color_gradient_end_position__hover_enabled=&#8221;100%&#8221; background_color_gradient_stops__hover=&#8221;#2b87da 0%|#29c4a9 100%&#8221; alt=&#8221;Management de transition&#8221; title_text=&#8221;Management de transition&#8221; sticky_enabled=&#8221;0&#8243; module_class=&#8221;long-title-header&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Page Title Area&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-3%|auto|0px|auto|false|false&#8221; custom_padding=&#8221;0px|||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Hero Section Title&#8221; _builder_version=&#8221;4.27.3&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;45px&#8221; header_letter_spacing=&#8221;3px&#8221; header_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_color=&#8221;rgba(255,255,255,0.6)&#8221; header_2_font_size=&#8221;90px&#8221; header_2_letter_spacing=&#8221;3px&#8221; header_2_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1350ms&#8221; hover_enabled=&#8221;0&#8243; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;50px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; text_text_shadow_style=&#8221;preset1&#8243; text_text_shadow_horizontal_length=&#8221;0.28em&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243; max_width_last_edited=&#8221;on|phone&#8221; max_width_tablet=&#8221;90%&#8221; max_width_phone=&#8221;95%&#8221;]<\/p>\n<h1>L\u2019industrie fran\u00e7aise et europ\u00e9enne fragilis\u00e9e par le tsunami des exportations chinoises<\/h1>\n<p>[\/et_pb_text][et_pb_text disabled_on=&#8221;off|on|on&#8221; admin_label=&#8221;Hero Section Title&#8221; _builder_version=&#8221;4.17.3&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;56px&#8221; header_letter_spacing=&#8221;3px&#8221; header_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_color=&#8221;rgba(255,255,255,0.6)&#8221; header_2_font_size=&#8221;90px&#8221; header_2_letter_spacing=&#8221;3px&#8221; header_2_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;80%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1350ms&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;50px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; text_text_shadow_style=&#8221;preset1&#8243; text_text_shadow_horizontal_length=&#8221;0.28em&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.3&#8243; min_height=&#8221;591px&#8221; custom_margin=&#8221;5px|||||&#8221; custom_padding=&#8221;3px|||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto||auto|false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-size: large;\">Les m\u00e9dias s\u2019en font r\u00e9guli\u00e8rement l\u2019\u00e9cho ces derniers mois : la France et l\u2019Europe sont inond\u00e9s de produits chinois de qualit\u00e9 et \u00e0 des prix comp\u00e9titifs. Une concurrence qui fragilise de plus en plus notre tissu industriel et oblige les entreprises \u00e0 r\u00e9agir rapidement.<br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Surcapacit\u00e9s chinoises<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-size: large;\">Alors que la deuxi\u00e8me \u00e9conomie de la plan\u00e8te est \u00e0 la peine, ses entreprises, qui avaient massivement investi dans leurs outils de production et dans l\u2019\u00e9conomie de l\u2019innovation gr\u00e2ce \u00e0 des subventions gouvernementales g\u00e9n\u00e9reuses, se trouvent en situation de surcapacit\u00e9. Et doivent se tourner vers l\u2019export pour \u00e9couler leurs produits, avec une politique de prix agressive.<br \/>Aujourd\u2019hui, trois piliers constituent le podium des exportations chinoises : les v\u00e9hicules \u00e9lectriques, les batteries au lithium et les panneaux solaires. Selon le Financial Times, les ventes \u00e0 l\u2019\u00e9tranger de ces trois p\u00f4les phares de la transition \u00e9nerg\u00e9tique auraient ainsi bondi de 30% entre 2022 et 2023. Mais de nombreux autres secteurs, comme les pompes \u00e0 chaleur, la chimie, l\u2019acier, etc, sont aussi concern\u00e9s par la vague chinoise.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.3&#8243; min_height=&#8221;860px&#8221; custom_margin=&#8221;5px|||||&#8221; custom_padding=&#8221;3px|||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto||auto|false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Un impact profond sur l\u2019industrie fran\u00e7aise<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-size: large;\">Pour les industriels fran\u00e7ais, les cons\u00e9quences sont importantes, entre inqui\u00e9tudes sur l\u2019avenir, baisse des r\u00e9sultats, fermetures de sites et suppressions de poste. Dans le seul secteur automobile par exemple, les importations chinoises de l\u2019Europe sont pass\u00e9es de 0 \u00e0 12 milliards en l\u2019espace de cinq ans, mettant sous pression l\u2019ensemble de la fili\u00e8re. Les panneaux solaires illustrent \u00e9galement une situation paradoxale : alors que la demande explose, les fabricants fran\u00e7ais, d\u00e9j\u00e0 rares, peinent face \u00e0 la concurrence tr\u00e8s agressive des produits chinois.<br \/><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Les leviers d\u2019action pour les entreprises<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-size: large;\">Dans ce contexte qui fragilise de nombreux pans industriels, il y a urgence \u00e0 agir et \u00e0 relancer la comp\u00e9titivit\u00e9 des entreprises, au risque de voir la situation continuer de se d\u00e9grader.<br \/>Un r\u00e9cent rapport sur la comp\u00e9titivit\u00e9 europ\u00e9enne de l\u2019ancien pr\u00e9sident de la Banque centrale europ\u00e9enne, Mario Draghi, pointe notamment dix secteurs industriels \u00e0 relancer : l\u2019\u00e9nergie, les mat\u00e9riaux critiques, la digitalisation et les technologies de pointe, les industries \u00e0 forte intensit\u00e9 \u00e9nerg\u00e9tique, les technologies vertes, l\u2019industrie automobile, la d\u00e9fense, l\u2019espace, l\u2019industrie pharmaceutique et les transports.<br \/><\/span><span style=\"font-size: large;\">La transformation des entreprises doit passer par plusieurs leviers essentiels :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">l\u2019innovation comme priorit\u00e9, en acc\u00e9l\u00e9rant la R&amp;D et le lancement de nouveaux produits \u00e0 plus forte<br \/>valeur ajout\u00e9e<\/span><\/li>\n<li><span style=\"font-size: large;\">l\u2019am\u00e9lioration de la comp\u00e9titivit\u00e9 via la digitalisation des processus<\/span><\/li>\n<li><span style=\"font-size: large;\">la capacit\u00e9 \u00e0 prendre des risques calcul\u00e9s, soutenue par des incitations financi\u00e8res et une r\u00e9glementation<br \/>plus flexible.<\/span><\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.3&#8243; min_height=&#8221;666px&#8221; custom_margin=&#8221;5px|||||&#8221; custom_padding=&#8221;3px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px|auto||auto|false|false&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.17.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Le besoin de comp\u00e9tences pour une transformation rapide<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-size: large;\">Mais acc\u00e9l\u00e9rer le changement et g\u00e9rer des situations \u00e0 forts enjeux, n\u00e9cessite en particulier du temps et des comp\u00e9tences sp\u00e9cifiques, deux actifs indispensables, dont les entreprises, ETI et PME en t\u00eate, manquent souvent. Le management de transition est \u00e0 ce titre une solution pertinente, pour mettre en oeuvre rapidement les transformations n\u00e9cessaires aux organisations, qu\u2019il s\u2019agisse :<\/span><\/p>\n<ul>\n<li><span style=\"font-size: large;\">de favoriser l\u2019innovation produit et la R&amp;D pour gagner en diff\u00e9renciation<\/span><\/li>\n<li><span style=\"font-size: large;\">de conduire la transformation num\u00e9rique en d\u00e9ployant des technologies d\u2019automatisation et d\u2019IA pour optimiser la production et faciliter la prise de d\u00e9cisions<\/span><\/li>\n<li><span style=\"font-size: large;\">de red\u00e9finir la strat\u00e9gie commerciale face \u00e0 la concurrence internationale<\/span><\/li>\n<li><span style=\"font-size: large;\">d\u2019optimiser la cha\u00eene d\u2019approvisionnement et r\u00e9duire les co\u00fbts op\u00e9rationnels \u2013 de piloter des projets de relocalisation strat\u00e9gique<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: large;\">Gr\u00e2ce \u00e0 des experts imm\u00e9diatement op\u00e9rationnels, le management de transition apporte cette capacit\u00e9 de mettre en oeuvre rapidement les transformations n\u00e9cessaires aux organisations pour leur permettre de gagner en comp\u00e9titivit\u00e9.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.3&#8243; background_color=&#8221;#DB9300&#8243; custom_margin=&#8221;0px||0px||false|false&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; top_divider_flip=&#8221;vertical|horizontal&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_flip=&#8221;horizontal&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;-46px|auto||auto||&#8221; custom_padding=&#8221;60px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Prata||||||||&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;5%||5px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1350ms&#8221; animation_starting_opacity=&#8221;100%&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center\"><span style=\"font-family: Montserrat;color: #ffffff\">Prenez contact avec nous<\/span><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #ffffff\">Vous souhaitez en savoir plus et entrer en relation avec un conseiller EIM<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;\/fr\/nous-contacter\/&#8221; 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