{"id":12848,"date":"2022-04-12T11:37:33","date_gmt":"2022-04-12T11:37:33","guid":{"rendered":"https:\/\/www.eim.com\/fr\/?page_id=12848"},"modified":"2023-03-31T07:26:14","modified_gmt":"2023-03-31T07:26:14","slug":"croissance-internationalisation","status":"publish","type":"page","link":"https:\/\/www.eim.com\/fr\/croissance-internationalisation\/","title":{"rendered":"Croissance et internationalisation"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.4) 0%|rgba(0,0,0,0.66) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.4)” background_color_gradient_end=”rgba(0,0,0,0.66)” background_image=”https:\/\/www.eim.com\/fr\/wp-content\/uploads\/sites\/9\/2022\/04\/pexels-andrea-piacquadio-3769118-scaled.jpg” height=”520px” custom_padding=”6%||0%|||” bottom_divider_style=”slant” bottom_divider_color=”#ffffff” bottom_divider_height=”150px” bottom_divider_flip=”horizontal” saved_tabs=”all” global_colors_info=”{}” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_start_position__hover=”0%” background_color_gradient_start_position__hover_enabled=”0%” background_color_gradient_end_position__hover=”100%” background_color_gradient_end_position__hover_enabled=”100%” background_color_gradient_stops__hover=”rgba(0,0,0,0.4) 0%|rgba(0,0,0,0.66) 100%”][et_pb_row admin_label=”Page Title Area” _builder_version=”4.16″ width=”100%” max_width=”2560px” module_alignment=”center” custom_margin=”-2%|auto|0px|auto|false|false” custom_padding=”0px||96px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Hero Section Title” _builder_version=”4.16″ text_font=”Montserrat|800|||||||” text_font_size=”18px” text_line_height=”1.3em” header_font=”Montserrat|700|||||||” header_font_size=”56px” header_letter_spacing=”3px” header_line_height=”1.1em” header_2_font=”Montserrat|700|||||||” header_2_text_color=”rgba(255,255,255,0.6)” header_2_font_size=”90px” header_2_letter_spacing=”3px” header_2_line_height=”1.1em” text_orientation=”center” background_layout=”dark” max_width=”80%” max_width_tablet=”” max_width_phone=”100%” max_width_last_edited=”on|desktop” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_margin_tablet=”-70px||||false|false” custom_margin_phone=”-70px||||false|false” custom_margin_last_edited=”on|phone” animation_style=”fade” animation_direction=”bottom” animation_duration=”1350ms” header_font_size_tablet=”” header_font_size_phone=”28px” header_font_size_last_edited=”on|phone” header_2_font_size_tablet=”” header_2_font_size_phone=”50px” header_2_font_size_last_edited=”on|phone” text_text_shadow_style=”preset1″ text_text_shadow_horizontal_length=”0.23em” inline_fonts=”Prata,Montserrat” global_colors_info=”{}”]<\/p>\n

Croissance et internationalisation\u00a0<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#e6e6e6″ _builder_version=”4.16″ custom_margin=”||0px||false|false” custom_padding=”0px||0px||true|false” bottom_divider_style=”slant” bottom_divider_flip=”horizontal” saved_tabs=”all” global_colors_info=”{}”][et_pb_row admin_label=”Title Area” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”0px|0px|41px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” header_font=”||||||||” max_width=”90%” module_alignment=”center” custom_margin=”3%|0px|5%|0px|false|false” custom_padding=”|2%|0px|2%|false|false” animation_style=”flip” animation_direction=”left” animation_intensity_flip=”30%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n

Comment r\u00e9ussir son d\u00e9veloppement \u00e0 l’international ?<\/h3>\n

<\/b><\/p>\n

Vous voulez sortir de vos fronti\u00e8res\u00a0?<\/strong> D\u00e9velopper vos produits ou vos services \u00e0 l\u2019international\u00a0? R\u00e9ussir l\u2019int\u00e9gration d\u2019une acquisition \u00e0 5000 km\u00a0? Ouvrir une filiale ou b\u00e2tir une Joint-Venture sur un nouveau march\u00e9\u00a0?\u00a0Trouver un r\u00e9seau de distribution\u00a0local ?<\/span><\/p>\n

Structurer une \u00e9quipe dans une culture \u00e9trang\u00e8re ? \u00ab Tout est dans l\u2019ex\u00e9cution ! \u00bb. Dans des phases de transformation, planifier est cl\u00e9, mais r\u00e9ussir la mise en \u0153uvre sans freiner l\u2019entreprise reste l\u2019un des plus gros challenges pour les dirigeants.<\/span><\/p>\n

Cette croissance \u00e0 l\u2019international est l\u2019une des options \u00e0 fort enjeu qui s\u2019offre \u00e0 votre soci\u00e9t\u00e9<\/strong>, fut-elle de taille moyenne, PME ou ETI. Car d\u00e9velopper votre chiffre d\u2019affaires ou exporter votre marque dans des march\u00e9s \u00e0 potentiel permet d\u2019accro\u00eetre le p\u00e9rim\u00e8tre de votre entreprise et gagner de nouvelles positions concurrentielles.<\/span><\/p>\n

 <\/p>\n

Enjeux et risques<\/h3>\n

<\/u><\/p>\n

Mais ce formidable levier de croissance est \u00e9galement synonyme de complexit\u00e9<\/strong>. Il pr\u00e9sente des risques et des difficult\u00e9s. Encore plus fortes si vous \u00eates jusqu\u2019alors implant\u00e9 principalement sur le territoire national. Il vous faut adapter votre offre aux march\u00e9s et \u00e0 la culture locale ; \u00e9tablir des partenariats de confiance ; ma\u00eetriser la langue ; contr\u00f4ler les op\u00e9rations \u00e0 distance ; recruter localement les talents n\u00e9cessaires ; travailler avec des \u00e9quipes multiculturelles ; connaitre et utiliser \u00e0 bon escient les l\u00e9gislations du pays, etc …<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

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Le management de transition\u00a0: une solution<\/h3>\n

 <\/p>\n

<\/u><\/span><\/p>\n

Pour ne pas perdre de temps et s\u00e9curiser vos projets de d\u00e9veloppements \u00e0 l\u2019international, le management de transition<\/strong> permet de mettre en place en quelques jours des managers \u00ab\u00a0locaux\u00a0\u00bb de grande confiance, ou des dirigeants experts du march\u00e9 cibl\u00e9 qui connaissent bien le contexte des op\u00e9rations et la sensibilit\u00e9 locale. Associ\u00e9s aux \u00e9quipes \u00ab\u00a0m\u00e9tier\u00a0\u00bb de votre entreprise, ils permettront de limiter les risques et d\u2019acc\u00e9l\u00e9rer vos projets d\u2019implantation \u00e0 l\u2019\u00e9tranger.<\/span><\/p>\n

Selon la sp\u00e9cificit\u00e9 de votre contexte, et quel que soit votre type de projet \u00e0 l\u2019international, EIM vous aide \u00e0 identifier, s\u00e9lectionner, et mettre en place des dirigeants op\u00e9rationnels, imm\u00e9diatement disponibles<\/u> pour piloter et optimiser vos projets de croissance et r\u00e9duire les risques<\/strong>. Ce ne sont pas des experts en communication interculturelle, mais bien des entrepreneurs ou dirigeants exp\u00e9riment\u00e9s qui sont devenus les experts d\u2019une culture donn\u00e9e gr\u00e2ce \u00e0 leur grande exp\u00e9rience des projets internationaux.<\/span><\/p>\n

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EIM partout avec vous<\/h3>\n

 <\/p>\n

Nous sommes les mieux plac\u00e9s pour recruter ces personnes<\/strong> car nous sommes nous-m\u00eames une entreprise internationale int\u00e9gr\u00e9e, op\u00e9rant depuis plus de 30 ans gr\u00e2ce \u00e0 25 bureaux dans le monde entier,<\/u> avec un r\u00e9seau de talents qui ne connait pas de fronti\u00e8res. Fort de ce vivier de plus de 30\u00a0000 managers, EIM est en mesure de vous accompagner partout dans le monde pour s\u00e9lectionner et suivre les missions de dirigeants ayant une tr\u00e8s bonne exp\u00e9rience de la culture et des march\u00e9s concern\u00e9s.<\/span><\/p>\n

Sidney, Mexico, Shangha\u00ef ou Mumbai .., malgr\u00e9 la distance\u00a0 vous pouvez compter sur le soutien de nos \u00e9quipes pour assurer le succ\u00e8s de vos projets.<\/span><\/p>\n

 <\/p>\n

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<\/h3>\n

Cas d’internationalisation :<\/h3>\n

<\/span><\/p>\n

    \n
  • Ouverture d’une nouvelle filiale \u00e9trang\u00e8re<\/span><\/span><\/li>\n<\/ul>\n

    <\/span><\/p>\n

      \n
    • R\u00e9alisation d’une implantation “Greenfield”<\/span><\/li>\n<\/ul>\n

      <\/span><\/p>\n

        \n
      • Recrutement d’une \u00e9quipe, commerciale locale<\/span><\/li>\n<\/ul>\n

        <\/span><\/p>\n

          \n
        • Placement d’un directeur d’une int\u00e9gration cross-boarder, en charge de g\u00e9rer la fusion avec une entreprise locale<\/span><\/li>\n<\/ul>\n

          <\/span><\/p>\n

            \n
          • N\u00e9gocier une JV<\/span><\/li>\n<\/ul>\n

            <\/span><\/p>\n

              \n
            • D\u00e9veloppement de nouveaux march\u00e9s locaux<\/span><\/li>\n<\/ul>\n

              <\/span><\/p>\n

                \n
              • Recrutement d’un directeur du d\u00e9veloppement international, ou sur une zone g\u00e9ographique sp\u00e9cifique<\/span><\/li>\n<\/ul>\n

                <\/span><\/p>\n

                  \n
                • Recrutement d’une \u00e9quipe op\u00e9rationnelle compl\u00e8te pour d\u00e9marrer une nouvelle activit\u00e9 sur un continent o\u00f9 la soci\u00e9t\u00e9 est absente<\/span><\/li>\n<\/ul>\n

                  [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ next_background_color=”#db9300″ disabled_on=”off|off|off” admin_label=”Quote Section” _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_direction=”105deg” background_color_gradient_stops=”#E8E8E8 55%|#E8E8E8 55%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#E8E8E8″ background_color_gradient_start_position=”55%” background_color_gradient_end=”#E8E8E8″ background_color_gradient_end_position=”0%” background_enable_image=”off” background_position=”bottom_center” custom_margin=”61px||||false|false” top_divider_style=”slant” top_divider_color=”#ffffff” top_divider_flip=”horizontal” bottom_divider_style=”slant” bottom_divider_flip=”horizontal” saved_tabs=”all” global_colors_info=”{}”][et_pb_row admin_label=”Title Area” _builder_version=”4.16″ background_color=”rgba(0,0,0,0)” width=”100%” module_alignment=”center” custom_margin=”||||false|false” custom_padding=”0px|0px|0px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” text_font_size=”16px” header_font=”||||||||” max_width=”92.9%” module_alignment=”center” custom_margin=”2.6%|-218px|4.5%|0px|false|false” custom_padding=”|2.3%|0px|2%|false|false” animation_style=”flip” animation_direction=”left” animation_intensity_flip=”30%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n

                  <\/h3>\n

                  Business Cases – Quelques r\u00e9f\u00e9rences EIM<\/h3>\n

                   <\/p>\n

                    \n
                  • Un directeur g\u00e9n\u00e9ral en Allemagne pour mener l\u2019int\u00e9gration de la premi\u00e8re acquisition industrielle \u00e0 l\u2019\u00e9tranger d\u2019un groupe familial franco-fran\u00e7ais<\/span><\/span><\/li>\n<\/ul>\n

                    <\/span><\/p>\n

                      \n
                    • Un Directeur du d\u00e9veloppement aux USA pour monter un r\u00e9seau de distribution physique et la plateforme E-commerce d\u2019une start -up dans l\u2019univers du design<\/span><\/li>\n<\/ul>\n

                      <\/span><\/p>\n

                        \n
                      • Un chef de projet \u2018Greenfield\u2019 dans l\u2019industrie agro alimentaire en Angleterre pour b\u00e2tir la nouvelle usine europ\u00e9enne du groupe<\/span><\/li>\n<\/ul>\n

                        <\/span><\/p>\n

                          \n
                        • Un cross-selling Director en Europe pour cr\u00e9er des synergies commerciales dans un groupe en hyper croissance externe.<\/span><\/li>\n<\/ul>\n

                          <\/span><\/p>\n

                            \n
                          • Un directeur G\u00e9n\u00e9ral au Kenya pour mener la due-diligence et valoriser une potentielle acquisition d\u2019un Fonds d\u2019investissement souhaitant cro\u00eetre dans le secteur horticole mondial.<\/span><\/li>\n<\/ul>\n

                             <\/p>\n

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                            Vous souhaitez en savoir plus et entrer en relation avec un conseiller ?\u00a0<\/span><\/h3>\n

                            [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=”off|off|off” _builder_version=”4.16″ custom_margin=”|auto|30px|auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjM0OCJ9fQ==@” url_new_window=”on” button_text=”NOUS CONTACTER” button_alignment=”center” _builder_version=”4.16″ _dynamic_attributes=”button_url” background_layout=”dark” global_colors_info=”{}”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

                            Croissance et internationalisation\u00a0Comment r\u00e9ussir son d\u00e9veloppement \u00e0 l’international ? Vous voulez sortir de vos fronti\u00e8res\u00a0? D\u00e9velopper vos produits ou vos services \u00e0 l\u2019international\u00a0? R\u00e9ussir l\u2019int\u00e9gration d\u2019une acquisition \u00e0 5000 km\u00a0? Ouvrir une filiale ou b\u00e2tir une Joint-Venture sur un nouveau march\u00e9\u00a0?\u00a0Trouver un r\u00e9seau de distribution\u00a0local ? Structurer une \u00e9quipe dans une culture \u00e9trang\u00e8re ? \u00ab […]<\/p>\n","protected":false},"author":133,"featured_media":12856,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-12848","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nCroissance et internationalisation - EIM France<\/title>\n<meta name=\"description\" content=\"Vous voulez sortir de vos fronti\u00e8res ? D\u00e9velopper vos produits ou vos services \u00e0 l\u2019international ? R\u00e9ussir l\u2019int\u00e9gration d\u2019une acquisition \u00e0 5000 km ? Ouvrir une filiale ou b\u00e2tir une Joint-Venture sur un nouveau march\u00e9 ? Trouver un r\u00e9seau de distribution local ? Contactez EIM pour plus d'informations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eim.com\/fr\/croissance-internationalisation\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Croissance et internationalisation\" \/>\n<meta property=\"og:description\" content=\"Vous voulez sortir de vos fronti\u00e8res ? D\u00e9velopper vos produits ou vos services \u00e0 l\u2019international ? R\u00e9ussir l\u2019int\u00e9gration d\u2019une acquisition \u00e0 5000 km ? Ouvrir une filiale ou b\u00e2tir une Joint-Venture sur un nouveau march\u00e9 ? Trouver un r\u00e9seau de distribution local ? 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