{"id":13789,"date":"2026-03-26T13:36:35","date_gmt":"2026-03-26T13:36:35","guid":{"rendered":"https:\/\/www.eim.com\/es\/?p=13789"},"modified":"2026-06-29T08:29:03","modified_gmt":"2026-06-29T08:29:03","slug":"doing-business-in-with-or-versus-china","status":"publish","type":"post","link":"https:\/\/www.eim.com\/es\/articulos\/doing-business-in-with-or-versus-china\/","title":{"rendered":"Doing Business in, with or versus China"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbHero Section\u00bb _builder_version=\u00bb4.27.5&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_stops=\u00bbrgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(0,0,0,0.4)\u00bb background_color_gradient_end=\u00bbrgba(0,0,0,0.4)\u00bb background_image=\u00bbhttps:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2026\/03\/Header-Global-EIM-china.jpg\u00bb background_position=\u00bbcenter_right\u00bb background_blend=\u00bbdarken\u00bb height=\u00bb520px\u00bb custom_padding=\u00bb6%|0px|5.6%|||\u00bb bottom_divider_style=\u00bbslant\u00bb bottom_divider_color=\u00bb#ffffff\u00bb bottom_divider_height=\u00bb150px\u00bb bottom_divider_flip=\u00bbhorizontal\u00bb global_colors_info=\u00bb{}\u00bb background_color_gradient_direction__hover=\u00bb180deg\u00bb background_color_gradient_direction__hover_enabled=\u00bb180deg\u00bb background_color_gradient_start_position__hover=\u00bb0%\u00bb background_color_gradient_start_position__hover_enabled=\u00bb0%\u00bb background_color_gradient_end_position__hover=\u00bb100%\u00bb background_color_gradient_end_position__hover_enabled=\u00bb100%\u00bb background_color_gradient_stops__hover=\u00bbrgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%\u00bb][et_pb_row disabled_on=\u00bboff|off|off\u00bb admin_label=\u00bbPage Title Area\u00bb _builder_version=\u00bb4.19.3&#8243; width=\u00bb58.5%\u00bb max_width=\u00bb2560px\u00bb module_alignment=\u00bbcenter\u00bb min_height=\u00bb127.9px\u00bb custom_margin=\u00bb0%|auto|37px|0px|false|false\u00bb custom_padding=\u00bb0px|6px||5px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.27.5&#8243; _module_preset=\u00bbdefault\u00bb text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb18px\u00bb text_orientation=\u00bbcenter\u00bb min_height=\u00bb58.8px\u00bb custom_margin=\u00bb-93px|||||\u00bb custom_padding=\u00bb33px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]EIM Global Talks[\/et_pb_text][et_pb_text content_tablet=\u00bb<\/p>\n<p>Magnalia Group ya forma parte de EIM<\/p>\n<p>\u00bb content_phone=\u00bb<\/p>\n<p>Magnalia Group ya forma parte de EIM<\/p>\n<p>\u00bb content_last_edited=\u00bbon|desktop\u00bb _builder_version=\u00bb4.27.5&#8243; text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb37px\u00bb text_line_height=\u00bb1.2em\u00bb header_text_align=\u00bbcenter\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb min_height=\u00bb147.1px\u00bb custom_margin=\u00bb10px||||false|false\u00bb custom_padding=\u00bb||2px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>Doing Business in, with or versus China<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb4.16&#8243; custom_padding=\u00bb0px||0px|||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.19.3&#8243; custom_margin=\u00bb|auto||auto|false|false\u00bb animation_style=\u00bbfold\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.16&#8243; global_colors_info=\u00bb{}\u00bb][et_pb_text content_last_edited=\u00bboff|desktop\u00bb _builder_version=\u00bb4.27.5&#8243; min_height=\u00bb237px\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_padding=\u00bb0px||4px||false|false\u00bb animation_style=\u00bbfold\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n<p>El valor del enfoque de este estudio est\u00e1 en que no aborda China desde una \u00f3ptica te\u00f3rica, sino desde la experiencia directa de directivos de distintos sectores y pa\u00edses, recogiendo c\u00f3mo est\u00e1n gestionando en la pr\u00e1ctica su impacto estrat\u00e9gico y operativo.<br \/>Entre las conclusiones m\u00e1s relevantes, destacar\u00eda cinco:<\/p>\n<ul>\n<li>China ya no es solo un mercado o una base de suministro: <strong>puede ser al mismo tiempo cliente, proveedor, inversor, fuente tecnol\u00f3gica y competidor.<\/strong><\/li>\n<li>La <strong>velocidad<\/strong> se ha convertido en una ventaja competitiva cr\u00edtica: ciclos de decisi\u00f3n, desarrollo y adaptaci\u00f3n mucho m\u00e1s cortos.<\/li>\n<li>La <strong>localizaci\u00f3n<\/strong> de producto, canales y modelo operativo ya no es opcional.<\/li>\n<li>La <strong>fragmentaci\u00f3n geopol\u00edtica<\/strong> est\u00e1 condicionando decisiones de inversi\u00f3n, cadena de suministro y posicionamiento.<\/li>\n<li>La verdadera diferencia no est\u00e1 solo en la estrategia, sino en la <strong>gobernanza, el talento, el control y la capacidad de ejecuci\u00f3n.<\/strong><\/li>\n<\/ul>\n<p>Por esto, incluso las empresas que no operan directamente en China, est\u00e1n viendo c\u00f3mo sus decisiones estrat\u00e9gicas se ven cada vez m\u00e1s influenciadas por el papel de este pa\u00eds en el entorno global.<\/p>\n<p>Puedes descargar aqu\u00ed este primer &#8216;EIM Global Talks&#8217; titulado: <strong>&#8216;Doing Business in, with or versus China&#8217;<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb4.22.2&#8243; _module_preset=\u00bbdefault\u00bb custom_margin=\u00bb0px||||false|false\u00bb hover_transition_duration=\u00bb0ms\u00bb locked=\u00bboff\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb4.19.3&#8243; _module_preset=\u00bbdefault\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_button button_url=\u00bbhttps:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2026\/03\/EIM-Global-Talks-China_download.pdf\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbLEER ART\u00cdCULO COMPLETO\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.27.5&#8243; hover_transition_duration=\u00bb0ms\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>China no necesita ser tu mercado para influir en tu estrategia. Para muchas empresas, China ha dejado de ser solo un pa\u00eds en el mapa. Hoy es un factor clave que condiciona el negocio global.<\/p>\n","protected":false},"author":350,"featured_media":13790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"Hero Section\" _builder_version=\"4.10.8\" use_background_color_gradient=\"on\" background_color_gradient_start=\"rgba(0,0,0,0.4)\" background_color_gradient_end=\"rgba(0,0,0,0.4)\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2021\/10\/CONTACTO-29.jpg\" background_position=\"center_right\" background_blend=\"darken\" height=\"520px\" custom_padding=\"6%|0px|5.6%|||\" bottom_divider_style=\"slant\" bottom_divider_color=\"#ffffff\" bottom_divider_height=\"150px\" bottom_divider_flip=\"horizontal\" hover_enabled=\"0\" global_colors_info=\"{}\" background_color_gradient_direction__hover=\"180deg\" background_color_gradient_direction__hover_enabled=\"180deg\" background_color_gradient_start_position__hover=\"0%\" background_color_gradient_start_position__hover_enabled=\"0%\" background_color_gradient_end_position__hover=\"100%\" background_color_gradient_end_position__hover_enabled=\"100%\" sticky_enabled=\"0\" title_text=\"CONTACTO (29)\"][et_pb_row disabled_on=\"off|off|off\" admin_label=\"Page Title Area\" _builder_version=\"3.27.4\" width=\"58.5%\" max_width=\"2560px\" module_alignment=\"center\" custom_margin=\"0%|auto|37px|0px|false|false\" custom_padding=\"0px|6px||5px|false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][et_pb_column type=\"4_4\" _builder_version=\"3.27.4\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.4.7\" text_font=\"|600|||||||\" text_text_color=\"#ffffff\" text_font_size=\"18px\" custom_margin=\"-93px|||||\" custom_padding=\"33px||0px|||\" global_colors_info=\"{}\"]\r\n<p style=\"text-align: center;\">EVENTOS<\/p>\r\n[\/et_pb_text][et_pb_text _builder_version=\"4.4.7\" text_font=\"|600|||||||\" text_text_color=\"#ffffff\" text_font_size=\"37px\" text_line_height=\"1.2em\" header_text_align=\"center\" background_layout=\"dark\" custom_margin=\"37px||||false|false\" custom_padding=\"||2px|||\" global_colors_info=\"{}\"]<strong>Art in the Office: EIM celebra su 30 aniversario\u00a0<\/strong>\r\n<p style=\"text-align: center;\"><span style=\"font-size: 37px; text-align: left;\">\u00a0<\/span><\/p>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.27.4\" custom_padding=\"0px||0px|||\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.4.7\" custom_margin=\"|auto|-26px|auto||\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.27.4\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.4.7\" min_height=\"237px\" custom_margin=\"-204px||-17px|||\" custom_padding=\"67px||4px|||\" animation_style=\"fold\" global_colors_info=\"{}\"]\r\n<p style=\"text-align: justify;\">A comienzos de este 2020 convertimos nuestra oficina de <strong>EIM Madrid<\/strong> - Executive Interim Management en una exposici\u00f3n de arte. Organizamos el evento <strong><em>Art in the Office<\/em><\/strong> para celebrar nuestro <strong>30 aniversario<\/strong>. En el acto se expusieron casi 20 obras del pintor Jos\u00e9 Luis Mart\u00edn de Vidales y la escultora Manuela Garc\u00eda Noblejas. De esta forma <strong>celebramos<\/strong> estas tres d\u00e9cadas de trabajo, esfuerzo e ilusi\u00f3n con amigos, compa\u00f1eros y empresas.<\/p>\r\nAgradecemos a todos los que conf\u00edan en nosotros como principal herramienta de direcci\u00f3n flexible y provisi\u00f3n de talento senior altamente cualificado. Y, por supuesto, a los artistas Jos\u00e9 Luis Mart\u00edn de Vidales y Manuela Garc\u00eda Noblejas por exponer en nuestras oficinas de EIM Madrid y ser la esencia de <strong><em>Art in the Office.<\/em><\/strong>\r\n<p style=\"text-align: justify;\">[code]<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/lawyjDN65k8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>[\/code]<\/p>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.4.7\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.4.7\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.4.7\" global_colors_info=\"{}\"][et_pb_gallery gallery_ids=\"10728,10729,10730,10726\" show_title_and_caption=\"off\" _builder_version=\"4.4.7\" custom_margin=\"||||false|false\" custom_padding=\"0px||||false|false\" hover_transition_speed_curve=\"ease-in-out\" box_shadow_style_image=\"preset3\" global_colors_info=\"{}\"][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.27.4\" background_color=\"#002c3e\" custom_margin=\"47px||||false|false\" top_divider_style=\"slant\" top_divider_color=\"#ffffff\" bottom_divider_color=\"#ffffff\" bottom_divider_flip=\"horizontal\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"3.27.4\" custom_margin=\"-46px|auto||auto||\" custom_padding=\"60px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.27.4\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Title\" _builder_version=\"3.27.4\" text_font=\"||||||||\" text_text_color=\"#ffffff\" header_font=\"Prata||||||||\" header_2_font=\"Montserrat|700|||||||\" header_2_text_align=\"center\" header_2_font_size=\"30px\" custom_margin=\"5%||5px||false|false\" custom_padding=\"||0px|||\" animation_style=\"fade\" animation_direction=\"top\" animation_duration=\"1350ms\" animation_starting_opacity=\"100%\" inline_fonts=\"Prata,Montserrat\" global_colors_info=\"{}\"]\r\n<h2><span style=\"font-family: Montserrat; color: #ffffff;\">P\u00f3ngase en contacto con nosotros<\/span><\/h2>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_5,3_5,1_5\" _builder_version=\"3.27.4\" custom_margin=\"|auto|5%|auto|false|false\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"1_5\" _builder_version=\"3.27.4\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"3.27.4\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"3.27.4\" custom_padding=\"||0px|||\" global_colors_info=\"{}\"]\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Juntos podemos encontrar la soluci\u00f3n que estaba buscando<\/span><\/p>\r\n[\/et_pb_text][et_pb_button button_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExOCJ9fQ==@\" button_text=\"CONT\u00c1CTENOS\" button_alignment=\"center\" _builder_version=\"3.27.4\" _dynamic_attributes=\"button_url\" background_layout=\"dark\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][et_pb_column type=\"1_5\" _builder_version=\"3.27.4\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"categories":[62],"tags":[],"class_list":["post-13789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Doing Business in, with or versus China<\/title>\n<meta name=\"description\" content=\"China no necesita ser tu mercado para influir en tu estrategia. 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