{"id":13789,"date":"2026-03-26T13:36:35","date_gmt":"2026-03-26T13:36:35","guid":{"rendered":"https:\/\/www.eim.com\/es\/?p=13789"},"modified":"2026-06-12T07:38:48","modified_gmt":"2026-06-12T07:38:48","slug":"doing-business-in-with-or-versus-china","status":"publish","type":"post","link":"https:\/\/www.eim.com\/es\/articulos\/doing-business-in-with-or-versus-china\/","title":{"rendered":"Doing Business in, with or versus China"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.27.5&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.4)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.4)&#8221; background_image=&#8221;https:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2026\/03\/Header-Global-EIM-china.jpg&#8221; background_position=&#8221;center_right&#8221; background_blend=&#8221;darken&#8221; height=&#8221;520px&#8221; custom_padding=&#8221;6%|0px|5.6%|||&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; global_colors_info=&#8221;{}&#8221; background_color_gradient_direction__hover=&#8221;180deg&#8221; background_color_gradient_direction__hover_enabled=&#8221;180deg&#8221; background_color_gradient_start_position__hover=&#8221;0%&#8221; background_color_gradient_start_position__hover_enabled=&#8221;0%&#8221; background_color_gradient_end_position__hover=&#8221;100%&#8221; background_color_gradient_end_position__hover_enabled=&#8221;100%&#8221; background_color_gradient_stops__hover=&#8221;rgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Page Title Area&#8221; _builder_version=&#8221;4.19.3&#8243; width=&#8221;58.5%&#8221; max_width=&#8221;2560px&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;127.9px&#8221; custom_margin=&#8221;0%|auto|37px|0px|false|false&#8221; custom_padding=&#8221;0px|6px||5px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.5&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;58.8px&#8221; custom_margin=&#8221;-93px|||||&#8221; custom_padding=&#8221;33px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]EIM Global Talks[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<p>Magnalia Group ya forma parte de EIM<\/p>\n<p>&#8221; content_phone=&#8221;<\/p>\n<p>Magnalia Group ya forma parte de EIM<\/p>\n<p>&#8221; content_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.5&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;37px&#8221; text_line_height=&#8221;1.2em&#8221; header_text_align=&#8221;center&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; min_height=&#8221;147.1px&#8221; custom_margin=&#8221;10px||||false|false&#8221; custom_padding=&#8221;||2px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Doing Business in, with or versus China<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.19.3&#8243; custom_margin=&#8221;|auto||auto|false|false&#8221; animation_style=&#8221;fold&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text content_last_edited=&#8221;off|desktop&#8221; _builder_version=&#8221;4.27.5&#8243; min_height=&#8221;237px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||4px||false|false&#8221; animation_style=&#8221;fold&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>El valor del enfoque de este estudio est\u00e1 en que no aborda China desde una \u00f3ptica te\u00f3rica, sino desde la experiencia directa de directivos de distintos sectores y pa\u00edses, recogiendo c\u00f3mo est\u00e1n gestionando en la pr\u00e1ctica su impacto estrat\u00e9gico y operativo.<br \/>Entre las conclusiones m\u00e1s relevantes, destacar\u00eda cinco:<\/p>\n<ul>\n<li>China ya no es solo un mercado o una base de suministro: <strong>puede ser al mismo tiempo cliente, proveedor, inversor, fuente tecnol\u00f3gica y competidor.<\/strong><\/li>\n<li>La <strong>velocidad<\/strong> se ha convertido en una ventaja competitiva cr\u00edtica: ciclos de decisi\u00f3n, desarrollo y adaptaci\u00f3n mucho m\u00e1s cortos.<\/li>\n<li>La <strong>localizaci\u00f3n<\/strong> de producto, canales y modelo operativo ya no es opcional.<\/li>\n<li>La <strong>fragmentaci\u00f3n geopol\u00edtica<\/strong> est\u00e1 condicionando decisiones de inversi\u00f3n, cadena de suministro y posicionamiento.<\/li>\n<li>La verdadera diferencia no est\u00e1 solo en la estrategia, sino en la <strong>gobernanza, el talento, el control y la capacidad de ejecuci\u00f3n.<\/strong><\/li>\n<\/ul>\n<p>Por esto, incluso las empresas que no operan directamente en China, est\u00e1n viendo c\u00f3mo sus decisiones estrat\u00e9gicas se ven cada vez m\u00e1s influenciadas por el papel de este pa\u00eds en el entorno global.<\/p>\n<p>Puedes descargar aqu\u00ed este primer &#8216;EIM Global Talks&#8217; titulado: <strong>&#8216;Doing Business in, with or versus China&#8217;<\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.22.2&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; hover_transition_duration=&#8221;0ms&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2026\/03\/EIM-Global-Talks-China_download.pdf&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;LEER ART\u00cdCULO COMPLETO&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.5&#8243; hover_transition_duration=&#8221;0ms&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>China no necesita ser tu mercado para influir en tu estrategia. Para muchas empresas, China ha dejado de ser solo un pa\u00eds en el mapa. Hoy es un factor clave que condiciona el negocio global.<\/p>\n","protected":false},"author":350,"featured_media":13790,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"Hero Section\" _builder_version=\"4.10.8\" use_background_color_gradient=\"on\" background_color_gradient_start=\"rgba(0,0,0,0.4)\" background_color_gradient_end=\"rgba(0,0,0,0.4)\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2021\/10\/CONTACTO-29.jpg\" background_position=\"center_right\" background_blend=\"darken\" height=\"520px\" custom_padding=\"6%|0px|5.6%|||\" bottom_divider_style=\"slant\" bottom_divider_color=\"#ffffff\" bottom_divider_height=\"150px\" bottom_divider_flip=\"horizontal\" hover_enabled=\"0\" global_colors_info=\"{}\" background_color_gradient_direction__hover=\"180deg\" background_color_gradient_direction__hover_enabled=\"180deg\" background_color_gradient_start_position__hover=\"0%\" background_color_gradient_start_position__hover_enabled=\"0%\" background_color_gradient_end_position__hover=\"100%\" background_color_gradient_end_position__hover_enabled=\"100%\" sticky_enabled=\"0\" title_text=\"CONTACTO (29)\"][et_pb_row disabled_on=\"off|off|off\" admin_label=\"Page Title Area\" _builder_version=\"3.27.4\" width=\"58.5%\" max_width=\"2560px\" module_alignment=\"center\" custom_margin=\"0%|auto|37px|0px|false|false\" custom_padding=\"0px|6px||5px|false|false\" hover_enabled=\"0\" global_colors_info=\"{}\" sticky_enabled=\"0\"][et_pb_column type=\"4_4\" _builder_version=\"3.27.4\" custom_padding=\"|||\" global_colors_info=\"{}\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"4.4.7\" text_font=\"|600|||||||\" text_text_color=\"#ffffff\" text_font_size=\"18px\" custom_margin=\"-93px|||||\" custom_padding=\"33px||0px|||\" global_colors_info=\"{}\"]\r\n<p style=\"text-align: center;\">EVENTOS<\/p>\r\n[\/et_pb_text][et_pb_text _builder_version=\"4.4.7\" text_font=\"|600|||||||\" text_text_color=\"#ffffff\" text_font_size=\"37px\" text_line_height=\"1.2em\" header_text_align=\"center\" background_layout=\"dark\" custom_margin=\"37px||||false|false\" custom_padding=\"||2px|||\" global_colors_info=\"{}\"]<strong>Art in the Office: EIM celebra su 30 aniversario\u00a0<\/strong>\r\n<p style=\"text-align: center;\"><span style=\"font-size: 37px; text-align: left;\">\u00a0<\/span><\/p>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.27.4\" custom_padding=\"0px||0px|||\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.4.7\" custom_margin=\"|auto|-26px|auto||\" animation_style=\"fold\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.27.4\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"4.4.7\" min_height=\"237px\" custom_margin=\"-204px||-17px|||\" custom_padding=\"67px||4px|||\" animation_style=\"fold\" global_colors_info=\"{}\"]\r\n<p style=\"text-align: justify;\">A comienzos de este 2020 convertimos nuestra oficina de <strong>EIM Madrid<\/strong> - Executive Interim Management en una exposici\u00f3n de arte. Organizamos el evento <strong><em>Art in the Office<\/em><\/strong> para celebrar nuestro <strong>30 aniversario<\/strong>. En el acto se expusieron casi 20 obras del pintor Jos\u00e9 Luis Mart\u00edn de Vidales y la escultora Manuela Garc\u00eda Noblejas. De esta forma <strong>celebramos<\/strong> estas tres d\u00e9cadas de trabajo, esfuerzo e ilusi\u00f3n con amigos, compa\u00f1eros y empresas.<\/p>\r\nAgradecemos a todos los que conf\u00edan en nosotros como principal herramienta de direcci\u00f3n flexible y provisi\u00f3n de talento senior altamente cualificado. Y, por supuesto, a los artistas Jos\u00e9 Luis Mart\u00edn de Vidales y Manuela Garc\u00eda Noblejas por exponer en nuestras oficinas de EIM Madrid y ser la esencia de <strong><em>Art in the Office.<\/em><\/strong>\r\n<p style=\"text-align: justify;\">[code]<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/lawyjDN65k8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>[\/code]<\/p>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"4.4.7\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"4.4.7\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"4.4.7\" global_colors_info=\"{}\"][et_pb_gallery gallery_ids=\"10728,10729,10730,10726\" show_title_and_caption=\"off\" _builder_version=\"4.4.7\" custom_margin=\"||||false|false\" custom_padding=\"0px||||false|false\" hover_transition_speed_curve=\"ease-in-out\" box_shadow_style_image=\"preset3\" global_colors_info=\"{}\"][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.27.4\" background_color=\"#002c3e\" custom_margin=\"47px||||false|false\" top_divider_style=\"slant\" top_divider_color=\"#ffffff\" bottom_divider_color=\"#ffffff\" bottom_divider_flip=\"horizontal\" global_colors_info=\"{}\"][et_pb_row _builder_version=\"3.27.4\" custom_margin=\"-46px|auto||auto||\" custom_padding=\"60px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"4_4\" _builder_version=\"3.27.4\" global_colors_info=\"{}\"][et_pb_text admin_label=\"Title\" _builder_version=\"3.27.4\" text_font=\"||||||||\" text_text_color=\"#ffffff\" header_font=\"Prata||||||||\" header_2_font=\"Montserrat|700|||||||\" header_2_text_align=\"center\" header_2_font_size=\"30px\" custom_margin=\"5%||5px||false|false\" custom_padding=\"||0px|||\" animation_style=\"fade\" animation_direction=\"top\" animation_duration=\"1350ms\" animation_starting_opacity=\"100%\" inline_fonts=\"Prata,Montserrat\" global_colors_info=\"{}\"]\r\n<h2><span style=\"font-family: Montserrat; color: #ffffff;\">P\u00f3ngase en contacto con nosotros<\/span><\/h2>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_5,3_5,1_5\" _builder_version=\"3.27.4\" custom_margin=\"|auto|5%|auto|false|false\" custom_padding=\"0px|||||\" global_colors_info=\"{}\"][et_pb_column type=\"1_5\" _builder_version=\"3.27.4\" global_colors_info=\"{}\"][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"3.27.4\" global_colors_info=\"{}\"][et_pb_text _builder_version=\"3.27.4\" custom_padding=\"||0px|||\" global_colors_info=\"{}\"]\r\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\">Juntos podemos encontrar la soluci\u00f3n que estaba buscando<\/span><\/p>\r\n[\/et_pb_text][et_pb_button button_url=\"@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExOCJ9fQ==@\" button_text=\"CONT\u00c1CTENOS\" button_alignment=\"center\" _builder_version=\"3.27.4\" _dynamic_attributes=\"button_url\" background_layout=\"dark\" global_colors_info=\"{}\"][\/et_pb_button][\/et_pb_column][et_pb_column type=\"1_5\" _builder_version=\"3.27.4\" global_colors_info=\"{}\"][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"categories":[62],"tags":[],"class_list":["post-13789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Doing Business in, with or versus China - Interim Management | EIM Spain<\/title>\n<meta name=\"description\" content=\"China no necesita ser tu mercado para influir en tu estrategia. 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