{"id":13387,"date":"2025-06-26T08:59:54","date_gmt":"2025-06-26T08:59:54","guid":{"rendered":"https:\/\/www.eim.com\/es\/?p=13387"},"modified":"2025-10-22T07:27:02","modified_gmt":"2025-10-22T07:27:02","slug":"aranceles-usa-2025","status":"publish","type":"post","link":"https:\/\/www.eim.com\/es\/articulos\/aranceles-usa-2025\/","title":{"rendered":"Aranceles USA 2025:  C\u00f3mo las empresas espa\u00f1olas pueden reorientar  sus exportaciones estrat\u00e9gicamente"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.27.4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.4)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.4)&#8221; background_image=&#8221;https:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2025\/06\/imagen-header-usa-2025.jpg&#8221; height=&#8221;520px&#8221; height_tablet=&#8221;520px&#8221; height_phone=&#8221;680px&#8221; height_last_edited=&#8221;on|phone&#8221; custom_padding=&#8221;6%||0%|||&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_height=&#8221;150px&#8221; bottom_divider_flip=&#8221;horizontal&#8221; background_last_edited=&#8221;on|desktop&#8221; background_position_phone=&#8221;top_left&#8221; background_horizontal_offset_phone=&#8221;38%&#8221; background_vertical_offset_phone=&#8221;-7%&#8221; saved_tabs=&#8221;all&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; background_color_gradient_direction__hover=&#8221;180deg&#8221; background_color_gradient_direction__hover_enabled=&#8221;180deg&#8221; background_color_gradient_start_position__hover=&#8221;0%&#8221; background_color_gradient_start_position__hover_enabled=&#8221;0%&#8221; background_color_gradient_end_position__hover=&#8221;100%&#8221; background_color_gradient_end_position__hover_enabled=&#8221;100%&#8221; background_color_gradient_stops__hover=&#8221;rgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%&#8221;][et_pb_row admin_label=&#8221;Page Title Area&#8221; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; max_width=&#8221;2560px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;-5.4%|auto|0px|auto|false|false&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text content_tablet=&#8221;<\/p>\n<h1>Turnaround: El cambio de rumbo<\/h1>\n<h1>Una oportunidad positiva para la transformaci\u00f3n empresarial<\/h1>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h1 style=%22font-size: 2.5em;%22>Aranceles USA 2025:<\/h1>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Hero Section Title&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;56px&#8221; header_letter_spacing=&#8221;3px&#8221; header_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_color=&#8221;rgba(255,255,255,0.6)&#8221; header_2_font_size=&#8221;90px&#8221; header_2_letter_spacing=&#8221;3px&#8221; header_2_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;900px&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;67.5px&#8221; custom_margin=&#8221;24px||10px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1350ms&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;50px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; text_text_shadow_style=&#8221;preset1&#8243; text_text_shadow_horizontal_length=&#8221;0.38em&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"font-size: 2.5em;\">Aranceles USA 2025:<\/h1>\n<p>[\/et_pb_text][et_pb_text content_tablet=&#8221;<\/p>\n<h1>Turnaround: El cambio de rumbo<\/h1>\n<h1>Una oportunidad positiva para la transformaci\u00f3n empresarial<\/h1>\n<p>&#8221; content_phone=&#8221;<\/p>\n<h3>C\u00f3mo las empresas espa\u00f1olas pueden reorientar<br \/>\nsus exportaciones estrat\u00e9gicamente<\/h3>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; admin_label=&#8221;Hero Section Title&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;56px&#8221; header_letter_spacing=&#8221;3px&#8221; header_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_color=&#8221;rgba(255,255,255,0.6)&#8221; header_2_font_size=&#8221;90px&#8221; header_2_letter_spacing=&#8221;3px&#8221; header_2_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;900px&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;85px&#8221; custom_margin=&#8221;0px||10px||false|false&#8221; custom_padding=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1350ms&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;50px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; text_text_shadow_style=&#8221;preset1&#8243; text_text_shadow_horizontal_length=&#8221;0.38em&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3>C\u00f3mo las empresas espa\u00f1olas pueden reorientar<br \/>sus exportaciones estrat\u00e9gicamente<\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;header2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||||false|false&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Texto&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; header_3_font_size=&#8221;35px&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"color: #002c3e; text-align: left;\"><span style=\"color: #e09900;\">Una oportunidad<br \/>para reenfocar los mercados<br \/>internacionales<br \/>desde una visi\u00f3n<br \/>estrat\u00e9gica<\/span><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Estamos asistiendo a una agitaci\u00f3n econ\u00f3mica y financiera en las relaciones comerciales con Estados Unidos, especialmente tras el anuncio de nuevos aranceles el pasado 2 de abril. Un sismo con r\u00e9plicas constantes. En un contexto tan vol\u00e1til, tomar decisiones reactivas ser\u00eda poco prudente para las empresas espa\u00f1olas. Se impone definir una direcci\u00f3n clara y actuar en consecuencia.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Este an\u00e1lisis se propone abordar el reto con una mirada positiva: transformar la amenaza en oportunidad. \u00bfPodr\u00e1 compensarse la eventual ca\u00edda de exportaciones hacia EE.UU. con una reorientaci\u00f3n eficaz hacia mercados donde Espa\u00f1a ya goza de una penetraci\u00f3n s\u00f3lida?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;francia3&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#002c3e&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;100px||75px||false|false&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; top_divider_flip=&#8221;horizontal|vertical&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_flip=&#8221;vertical&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;2000ms&#8221; animation_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;28px&#8221; width=&#8221;60%&#8221; custom_margin=&#8221;0px||4px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Francia:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#3c5b74&#8243; text_font_size=&#8221;22px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>El primer destino comercial<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#E09900&#8243; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;10%&#8221; custom_margin=&#8221;||6px||false|false&#8221; custom_padding=&#8221;12px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; header_text_color=&#8221;#FFFFFF&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; custom_css_free_form=&#8221;ul li::marker {||  color: #e09900; ||}||.strg-white {||  color: #fff;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Francia es hist\u00f3ricamente el primer socio comercial de Espa\u00f1a, con exportaciones que en 2023 alcanzaron los 58.500 millones de euros, lo que representa aproximadamente el 15% del total.<\/p>\n<p>Las principales industrias exportadoras son:<\/p>\n<ul>\n<li><strong class=\"strg-white\">Automoci\u00f3n<\/strong> (veh\u00edculos y componentes): 20%<\/li>\n<li><strong class=\"strg-white\">Bienes de equipo<\/strong> (maquinaria, equipos el\u00e9ctricos): 18%<\/li>\n<li><strong class=\"strg-white\">Alimentaci\u00f3n y bebidas<\/strong>: 12%<\/li>\n<li><strong class=\"strg-white\">Productos qu\u00edmicos<\/strong>: 9%<\/li>\n<\/ul>\n<p>La cercan\u00eda geogr\u00e1fica, la integraci\u00f3n log\u00edstica y una demanda s\u00f3lida hacen de Francia un mercado prioritario para seguir creciendo, particularmente en soluciones industriales, componentes tecnol\u00f3gicos y bienes intermedios.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2025\/06\/francia-1.jpg&#8221; title_text=&#8221;francia&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;alemania4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_image=&#8221;off&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;10em||140px||false|false&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#002c3e&#8221; top_divider_flip=&#8221;horizontal&#8221; top_divider_arrangement=&#8221;above_content&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_color=&#8221;#3C5B74&#8243; bottom_divider_flip=&#8221;vertical|horizontal&#8221; background_last_edited=&#8221;on|phone&#8221; background_position_phone=&#8221;top_right&#8221; background_horizontal_offset_phone=&#8221;1%&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;2000ms&#8221; animation_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2025\/06\/alemania.jpg&#8221; title_text=&#8221;alemania&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#3c5b74&#8243; text_font_size=&#8221;28px&#8221; width=&#8221;60%&#8221; custom_margin=&#8221;0px||4px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Alemania:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#7998b7&#8243; text_font_size=&#8221;22px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Oportunidad estrat\u00e9gica <br \/>dentro de la UE<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#E09900&#8243; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;10%&#8221; custom_margin=&#8221;||6px||false|false&#8221; custom_padding=&#8221;12px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#7998b7&#8243; text_font_size=&#8221;16px&#8221; header_text_color=&#8221;#FFFFFF&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; custom_css_free_form=&#8221;ul li::marker {||  color: #e09900; ||}||||strong {||  color: #3c5a74;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Alemania representa el segundo mayor destino de exportaciones espa\u00f1olas (39.000 M\u20ac en 2023, 10% del total).<\/p>\n<p>Destacan los siguientes sectores:<\/p>\n<ul>\n<li><strong>Maquinaria industrial<\/strong>: 22%<\/li>\n<li><strong>Componentes el\u00e9ctricos y electr\u00f3nicos<\/strong>: 16%<\/li>\n<li><strong>Automoci\u00f3n y transporte<\/strong>: 14%<\/li>\n<li><strong>Pl\u00e1sticos y qu\u00edmica t\u00e9cnica<\/strong>: 10%<\/li>\n<\/ul>\n<p>El plan nacional de infraestructuras valorado en 500.000 millones de euros a 12 a\u00f1os abre una v\u00eda clara para que las empresas espa\u00f1olas incrementen su peso en este mercado, especialmente a trav\u00e9s de alianzas industriales, servicios t\u00e9cnicos especializados e ingenier\u00eda avanzada.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;italiaportugal5&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3C5B74&#8243; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;4em||0px||false|false&#8221; top_divider_color=&#8221;#002c3e&#8221; top_divider_flip=&#8221;horizontal|vertical&#8221; bottom_divider_color=&#8221;#002C3E&#8221; bottom_divider_flip=&#8221;vertical&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;2000ms&#8221; animation_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;28px&#8221; width=&#8221;60%&#8221; custom_margin=&#8221;0px||4px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Italia y Portugal:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#002c3e&#8221; text_font_size=&#8221;22px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Consolidaci\u00f3n en el sur de Europa<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#E09900&#8243; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;10%&#8221; custom_margin=&#8221;||6px||false|false&#8221; custom_padding=&#8221;12px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; header_text_color=&#8221;#FFFFFF&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; custom_css_free_form=&#8221;ul li::marker {||  color: #e09900; ||}||||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Italia (31.500 M\u20ac) y Portugal (30.500 M\u20ac) son socios estrat\u00e9gicos no s\u00f3lo por volumen, sino por similitud operativa y cultural. Juntas representan m\u00e1s del 16% de las exportaciones espa\u00f1olas.<\/p>\n<p>Las principales industrias exportadoras son:<\/p>\n<ul>\n<li><strong class=\"strg-white\">Alimentaci\u00f3n y bebidas<\/strong>: 23% en Italia y 10,4% en Portugal<\/li>\n<li><strong class=\"strg-white\">Materiales de construcci\u00f3n y cer\u00e1mica<\/strong>: 18% en Italia y 9% en Portugal<\/li>\n<li><strong class=\"strg-white\">Energ\u00eda y renovables<\/strong>: 12% en Italia y 7% en Portugal<\/li>\n<li><strong class=\"strg-white\">Servicios log\u00edsticos e industriales<\/strong>: 9% en Italia y 6% en Portugal<\/li>\n<\/ul>\n<p>Estos mercados ofrecen todav\u00eda oportunidades en digitalizaci\u00f3n, transici\u00f3n energ\u00e9tica y servicios de valor a\u00f1adido.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2025\/06\/italiaportugal.jpg&#8221; title_text=&#8221;italiaportugal&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;uk6&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#FFFFFF&#8221; background_enable_image=&#8221;off&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;10em||140px||false|false&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#3c5b74&#8243; top_divider_flip=&#8221;horizontal&#8221; top_divider_arrangement=&#8221;above_content&#8221; bottom_divider_color=&#8221;#3C5B74&#8243; bottom_divider_flip=&#8221;vertical|horizontal&#8221; background_last_edited=&#8221;on|phone&#8221; background_position_phone=&#8221;top_right&#8221; background_horizontal_offset_phone=&#8221;1%&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;2000ms&#8221; animation_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2025\/06\/uk.jpg&#8221; title_text=&#8221;uk&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#3c5b74&#8243; text_font_size=&#8221;28px&#8221; width=&#8221;60%&#8221; custom_margin=&#8221;0px||4px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Reino Unido:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#7998b7&#8243; text_font_size=&#8221;22px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Estabilidad tras el Brexit<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#E09900&#8243; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;10%&#8221; custom_margin=&#8221;||6px||false|false&#8221; custom_padding=&#8221;12px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#7998b7&#8243; text_font_size=&#8221;16px&#8221; header_text_color=&#8221;#FFFFFF&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; custom_css_free_form=&#8221;ul li::marker {||  color: #e09900; ||}||||strong {||  color: #3c5a74;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Con 22.000 millones de euros en exportaciones en 2023, el Reino Unido representa el 5,8% del total. Aunque el Brexit introdujo barreras operativas, sigue siendo un mercado estrat\u00e9gico.<\/p>\n<ul>\n<li><strong>Agroalimentario<\/strong>: 18%<\/li>\n<li><strong>Moda y calzado<\/strong>: 14%<\/li>\n<li><strong>Tecnolog\u00eda m\u00e9dica<\/strong>: 10%<\/li>\n<li><strong>Servicios empresariales<\/strong>: 8%<\/li>\n<\/ul>\n<p>Espa\u00f1a puede reforzar su posicionamiento mediante estructuras de distribuci\u00f3n locales, acuerdos de colaboraci\u00f3n y estrategias comerciales adaptadas al nuevo marco regulatorio.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;latam7&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#002c3e&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;100px||75px||false|false&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; top_divider_flip=&#8221;horizontal|vertical&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_flip=&#8221;vertical&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;28px&#8221; width=&#8221;60%&#8221; custom_margin=&#8221;0px||4px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Latinoam\u00e9rica:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#3c5b74&#8243; text_font_size=&#8221;22px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Afinidad estructural con <br \/>potencial de expansi\u00f3n<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#E09900&#8243; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;10%&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;12px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;2000ms&#8221; animation_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; header_text_color=&#8221;#FFFFFF&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; custom_css_free_form=&#8221;ul li::marker {||  color: #e09900; ||}||.strg-white {||  color: #fff;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Am\u00e9rica Latina es un mercado natural para las empresas espa\u00f1olas por razones hist\u00f3ricas, ling\u00fc\u00edsticas y culturales, pero tambi\u00e9n por su creciente capacidad de absorci\u00f3n industrial y de consumo. En 2023, las exportaciones espa\u00f1olas a la regi\u00f3n superaron los 15.700 millones de euros, representando cerca del 4% del total.<\/p>\n<p>Los principales pa\u00edses importadores fueron:<\/p>\n<ul>\n<li><strong class=\"strg-white\">M\u00e9xico<\/strong> (5.000 M\u20ac):  maquinaria, automoci\u00f3n, productos farmac\u00e9uticos.<\/li>\n<li><strong class=\"strg-white\">Brasil<\/strong> (3.100 M\u20ac): energ\u00eda, infraestructuras, agroindustria.<\/li>\n<li><strong class=\"strg-white\">Chile<\/strong> (1.500 M\u20ac): bienes de equipo, tecnolog\u00edas verdes.<\/li>\n<li><strong class=\"strg-white\">Colombia y Argentina<\/strong> (1.100-1.200 M\u20ac): qu\u00edmica, consumo, TIC.<\/li>\n<\/ul>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;16px&#8221; header_text_color=&#8221;#FFFFFF&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; custom_css_free_form=&#8221;ul li::marker {||  color: #e09900; ||}||.strg-white {||  color: #fff;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]Las industrias m\u00e1s representadas son:<\/p>\n<ul>\n<li><strong class=\"strg-white\">Maquinaria y bienes de equipo<\/strong>: 24%<\/li>\n<li><strong class=\"strg-white\">Automoci\u00f3n y componentes<\/strong>: 17%<\/li>\n<li><strong class=\"strg-white\">Farmacia y qu\u00edmica<\/strong>: 13%<\/li>\n<li><strong class=\"strg-white\">Agroalimentario<\/strong>: 11%<\/li>\n<\/ul>\n<p>La regi\u00f3n combina mercados maduros con otros en desarrollo, donde Espa\u00f1a tiene reputaci\u00f3n consolidada. Las empresas espa\u00f1olas pueden aprovechar esta ventaja comparativa para consolidar su presencia, especialmente mediante acuerdos locales, participaci\u00f3n en proyectos de transformaci\u00f3n y estrategias de entrada basadas en valor a\u00f1adido.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;latamaimg8&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2025\/06\/latam.jpg&#8221; min_height=&#8221;100%&#8221; height=&#8221;100%&#8221; max_height=&#8221;100%&#8221; custom_padding=&#8221;22em||22em||true|false&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#002c3e&#8221; top_divider_flip=&#8221;horizontal&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;eeuu9&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;2000ms&#8221; animation_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2025\/06\/eeuu.jpg&#8221; title_text=&#8221;eeuu&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#3c5b74&#8243; text_font_size=&#8221;28px&#8221; width=&#8221;60%&#8221; custom_margin=&#8221;0px||4px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Estados Unidos:<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#7998b7&#8243; text_font_size=&#8221;22px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>mantener lo conquistado, <br \/>preparar alternativas<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#E09900&#8243; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; width=&#8221;10%&#8221; custom_margin=&#8221;||6px||false|false&#8221; custom_padding=&#8221;12px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#7998b7&#8243; text_font_size=&#8221;16px&#8221; header_text_color=&#8221;#FFFFFF&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; custom_css_free_form=&#8221;ul li::marker {||  color: #e09900; ||}||||strong {||  color: #3c5a74;||}&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]EE.UU. es el sexto destino de exportaci\u00f3n de Espa\u00f1a, con 18.900 millones de euros en 2023, representando el 4,9% del total exportado. La reciente amenaza arancelaria requiere tomar decisiones estrat\u00e9gicas para mitigar riesgos.<\/p>\n<p>Principales sectores exportados:<\/p>\n<ul>\n<li><strong>Productos farmac\u00e9uticos y biotecnolog\u00eda<\/strong>: 22%<\/li>\n<li><strong>Maquinaria y equipos industriales<\/strong>: 19%<\/li>\n<li><strong>Automoci\u00f3n<\/strong>: 15%<\/li>\n<li><strong>Agroalimentario<\/strong> (aceite, vino, conservas): 12%<\/li>\n<\/ul>\n<p>Una v\u00eda viable es reforzar la presencia en sectores no afectados por aranceles y explorar soluciones log\u00edsticas como el ensamblaje en M\u00e9xico, pa\u00eds con el que EE.UU. comparte tratados preferenciales y que cuenta con una fuerte implantaci\u00f3n de empresas espa\u00f1olas. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;conclusiones10&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#3c5b74&#8243; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6em||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;46px&#8221; custom_margin=&#8221;0px||18px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Conclusiones<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#E09900&#8243; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;10%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||6px||false|false&#8221; custom_padding=&#8221;12px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;21px|||||&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.19.3&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; animation_duration=&#8221;2000ms&#8221; animation_speed_curve=&#8221;ease-in&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-size: 1.8em; color: #e09900; font-weight:bold;\">1.\u00a0<\/span><strong class=\"strg-white\">Espa\u00f1a cuenta con una red de mercados consolidados donde goza de alta penetraci\u00f3n comercial.<\/strong> Reforzar la posici\u00f3n en estos destinos estrat\u00e9gicos \u2013como Francia, Alemania, Italia, Portugal y Reino Unido\u2013 representa una v\u00eda inmediata para mitigar la posible ca\u00edda de las exportaciones a EE.UU. A su vez, Latinoam\u00e9rica ofrece un marco relacional y operativo favorable, con m\u00e1rgenes de crecimiento atractivos.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-size: 1.8em; color: #e09900; font-weight: bold;\">2.\u00a0<\/span><strong class=\"strg-white\">El refuerzo en mercados con alta penetraci\u00f3n es la forma m\u00e1s inmediata y rentable de compensar la posible contracci\u00f3n con EE.UU.<\/strong> Desde EIM aplicamos nuestra metodolog\u00eda <strong class=\"strg-white\">Top Line Growth (TLG)<\/strong> para impulsar este tipo de procesos: un enfoque probado para acelerar el desarrollo comercial combinando estrategia, liderazgo ejecutivo y ejecuci\u00f3n rigurosa en cada mercado objetivo.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-size: 1.8em; color: #e09900; font-weight: bold;\">3.\u00a0<\/span>Las empresas deben <strong class=\"strg-white\"> identificar sus ventajas competitivas espec\u00edficas por pa\u00eds y apostar por soluciones de proximidad:<\/strong> ingenier\u00eda, log\u00edstica, digitalizaci\u00f3n, sostenibilidad.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.3&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-size: 1.8em; color: #e09900; font-weight: bold;\">4.\u00a0<\/span><strong class=\"strg-white\">Los acuerdos bilaterales y los proyectos de transformaci\u00f3n en Europa deben aprovecharse como catalizadores de crecimiento.<\/strong>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-size: 1.8em; color: #e09900; font-weight: bold;\">5.\u00a0<\/span><strong class=\"strg-white\">La diversificaci\u00f3n<\/strong>  sigue siendo necesaria, pero <strong class=\"strg-white\">no debe eclipsar el potencial a\u00fan no explotado en los principales socios actuales.<\/strong>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-size: 1.8em; color: #e09900; font-weight: bold;\">6.\u00a0<\/span><strong class=\"strg-white\">En paralelo, deben dise\u00f1arse estrategias espec\u00edficas para elevar la cuota en mercados con baja penetraci\u00f3n pero alto potencial,<\/strong> como Canad\u00e1, Corea del Sur o Jap\u00f3n. La clave ser\u00e1 un enfoque pa\u00eds a pa\u00eds, combinando an\u00e1lisis de mercado, posicionamiento diferencial, ejecuci\u00f3n \u00e1gil y acompa\u00f1amiento institucional.[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-size: 1.8em; color: #e09900; font-weight: bold;\">7.\u00a0<\/span><strong class=\"strg-white\">El vaso est\u00e1 medio lleno si las empresas espa\u00f1olas deciden actuar con foco, agilidad y ambici\u00f3n internacional.<\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#3c5b74&#8243; admin_label=&#8221;referenciasdocumentales11&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#002c3e&#8221; top_divider_style=&#8221;slant&#8221; top_divider_flip=&#8221;horizontal&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;6em||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#e09900&#8243; text_font_size=&#8221;46px&#8221; custom_margin=&#8221;0px||18px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Referencias documentales<\/p>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#E09900&#8243; divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;10%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||6px||false|false&#8221; custom_padding=&#8221;12px||0px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; link_font=&#8221;|600|||on||||&#8221; link_text_color=&#8221;#3c5b74&#8243; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong class=\"strg-white\">DataComex<\/strong><\/p>\n<p style=\"text-align: center;\">Ministerio de Econom\u00eda, Comercio y Empresa: plataforma oficial para el<br \/>an\u00e1lisis detallado de exportaciones e importaciones espa\u00f1olas.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/comercio.serviciosmin.gob.es\/Datacomex\/\" target=\"_blank\" rel=\"noopener\" title=\"DataComex \"><em>link<\/em><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; link_font=&#8221;|600|||on||||&#8221; link_text_color=&#8221;#3c5b74&#8243; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">\u00a0<strong class=\"strg-white\">Informe Mensual de Comercio Exterior<\/strong><\/p>\n<p style=\"text-align: center;\">Secretar\u00eda de Estado de Comercio: fuente oficial de datos desglosados por<br \/>pa\u00eds y sector<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/comercio.gob.es\/\" target=\"_blank\" rel=\"noopener\" title=\"Informe Mensual de Comercio Exterior\"><em>link<\/em><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; link_font=&#8221;|600|||on||||&#8221; link_text_color=&#8221;#3c5b74&#8243; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">\u00a0<strong class=\"strg-white\"> ICEX Espa\u00f1a Exportaci\u00f3n e Inversiones<\/strong><\/p>\n<p style=\"text-align: center;\">Estudios de mercado y datos por pa\u00eds y sector<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.icex.es\/\" target=\"_blank\" rel=\"noopener\" title=\"ICEX Espa\u00f1a Exportaci\u00f3n e Inversiones\"><em>link<\/em><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; link_font=&#8221;|600|||on||||&#8221; link_text_color=&#8221;#3c5b74&#8243; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">\u00a0<strong class=\"strg-white\">Eurostat<\/strong><\/p>\n<p style=\"text-align: center;\">European Trade Statistics: estad\u00edsticas comparadas entre pa\u00edses de la UE y<br \/>principales socios comerciales.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/ec.europa.eu\/eurostat\" target=\"_blank\" rel=\"noopener\" title=\"Eurostat\"><em>link<\/em><\/a><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;20px&#8221; link_font=&#8221;|600|||on||||&#8221; link_text_color=&#8221;#3c5b74&#8243; custom_margin=&#8221;20px||40px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">\u00a0<strong class=\"strg-white\">CaixaBank Research<\/strong><\/p>\n<p style=\"text-align: center;\">&#8220;Impacto de los aranceles sobre las exportaciones espa\u00f1olas&#8221;:<br \/>An\u00e1lisis macroecon\u00f3mico y sectorial.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.caixabankresearch.com\/\" target=\"_blank\" rel=\"noopener\" title=\"CaixaBank Research\"><em>link<\/em><\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;8em||3em||false|false&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#002c3e&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#7998b7&#8243; text_font_size=&#8221;22px&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_padding=&#8221;0px||||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">EIM Espa\u00f1a<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_weight=&#8221;6px&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; width=&#8221;10%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||6px||false|false&#8221; custom_padding=&#8221;12px||0px||false|false&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>Este documento contiene informaci\u00f3n de car\u00e1cter general y no constituye asesoramiento profesional. Para tomar decisiones concretas, se recomienda consultar a EIM Espa\u00f1a por Interim Managers expertos en proyectos de Internacionalizaci\u00f3n y Top Line Growth.<\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#E09900&#8243; custom_margin=&#8221;||-52px||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; top_divider_style=&#8221;slant&#8221; top_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_color=&#8221;#FFFFFF&#8221; bottom_divider_flip=&#8221;horizontal&#8221; locked=&#8221;off&#8221; collapsed=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;64px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Prata||||||||&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||5px|&#8221; custom_padding=&#8221;||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1350ms&#8221; animation_starting_opacity=&#8221;100%&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center\"><span style=\"font-family: Montserrat;color: #ffffff\">P\u00f3ngase en contacto con nosotros<\/span><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_5,3_5,1_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span style=\"color: #ffffff\">Juntos podemos encontrar la soluci\u00f3n que est\u00e1 buscando.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExOCIsImVuYWJsZV9odG1sIjoib2ZmIn19@&#8221; button_text=&#8221;CONT\u00c1CTENOS&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;button_url&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una oportunidad para reenfocar los mercados internacionales desde una visi\u00f3n estrat\u00e9gica.<\/p>\n","protected":false},"author":350,"featured_media":13421,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[62],"tags":[],"class_list":["post-13387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - 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