{"id":13246,"date":"2025-03-19T09:09:54","date_gmt":"2025-03-19T09:09:54","guid":{"rendered":"https:\/\/www.eim.com\/es\/?p=13246"},"modified":"2026-06-12T07:39:04","modified_gmt":"2026-06-12T07:39:04","slug":"transformacion-estrategica-para-la-expansion-y-liderazgo-en-el-mercado-abierto","status":"publish","type":"post","link":"https:\/\/www.eim.com\/es\/casos-de-exito\/transformacion-estrategica-para-la-expansion-y-liderazgo-en-el-mercado-abierto\/","title":{"rendered":"Transformaci\u00f3n estrat\u00e9gica para la expansi\u00f3n y liderazgo en el mercado abierto"},"content":{"rendered":"

[et_pb_section fb_built=\u00bb1″ admin_label=\u00bbHero Section\u00bb _builder_version=\u00bb4.27.4″ use_background_color_gradient=\u00bbon\u00bb background_color_gradient_stops=\u00bbrgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(0,0,0,0.4)\u00bb background_color_gradient_end=\u00bbrgba(0,0,0,0.4)\u00bb background_image=\u00bbhttps:\/\/www.eim.com\/es\/wp-content\/uploads\/sites\/10\/2025\/03\/Header-1920x540px_Transformacion-Estrategica-para-la-Expansion-y-Liderazgo-en-el-Mercado-Abierto.jpg\u00bb background_position=\u00bbcenter_left\u00bb height=\u00bb520px\u00bb custom_padding=\u00bb6%||0%|||\u00bb bottom_divider_style=\u00bbslant\u00bb bottom_divider_color=\u00bb#ffffff\u00bb bottom_divider_height=\u00bb150px\u00bb bottom_divider_flip=\u00bbhorizontal\u00bb global_colors_info=\u00bb{}\u00bb background_color_gradient_direction__hover=\u00bb180deg\u00bb background_color_gradient_direction__hover_enabled=\u00bb180deg\u00bb background_color_gradient_start_position__hover=\u00bb0%\u00bb background_color_gradient_start_position__hover_enabled=\u00bb0%\u00bb background_color_gradient_end_position__hover=\u00bb100%\u00bb background_color_gradient_end_position__hover_enabled=\u00bb100%\u00bb background_color_gradient_stops__hover=\u00bbrgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%\u00bb][et_pb_row disabled_on=\u00bboff|off|off\u00bb admin_label=\u00bbPage Title Area\u00bb _builder_version=\u00bb4.21.0″ width=\u00bb100%\u00bb max_width=\u00bb2560px\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb-6%|auto|0px|auto|false|false\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb4.24.0″ text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb18px\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

CASOS DE \u00c9XITO<\/p>\n

[\/et_pb_text][et_pb_text content_tablet=\u00bb<\/p>\n

Mejora de relaciones laborales de una compa\u00f1\u00eda de aviaci\u00f3n civil<\/b><\/p>\n

\u00bb content_phone=\u00bb<\/p>\n

Transformaci\u00f3n estrat\u00e9gica para la expansi\u00f3n y liderazgo en el mercado abierto<\/b><\/p>\n

\u00bb content_last_edited=\u00bbon|phone\u00bb _builder_version=\u00bb4.27.4″ text_font=\u00bb|600|||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb33px\u00bb text_line_height=\u00bb1.2em\u00bb header_text_align=\u00bbcenter\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb width=\u00bb86%\u00bb max_width=\u00bb85%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb||||false|false\u00bb hover_enabled=\u00bb0″ text_font_size_tablet=\u00bb33px\u00bb text_font_size_phone=\u00bb24px\u00bb text_font_size_last_edited=\u00bbon|desktop\u00bb global_colors_info=\u00bb{}\u00bb sticky_enabled=\u00bb0″]<\/p>\n

Transformaci\u00f3n estrat\u00e9gica para la expansi\u00f3n y liderazgo en el mercado abierto<\/b><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb2px||2px||true|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbTitle Area\u00bb _builder_version=\u00bb4.16″ background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb|587px||auto|false|false\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbTitle\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbPrata||||||||\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size=\u00bb32px\u00bb custom_margin=\u00bb5%|||74px|false|false\u00bb custom_padding=\u00bb0%||||false|false\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbtop\u00bb animation_duration=\u00bb1350ms\u00bb animation_starting_opacity=\u00bb100%\u00bb inline_fonts=\u00bbPrata,Montserrat\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

Antecedentes y situaci\u00f3n inicial:<\/span><\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4″ text_font=\u00bb||||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bb||||||||\u00bb max_width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb3%|0px|0%|0px|false|false\u00bb custom_padding=\u00bb|2%|53px|2%|false|false\u00bb animation_style=\u00bbflip\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

\n

Empresa con 25 a\u00f1os de trayectoria, creada como unidad instrumental de su grupo asegurador para dar servicio a sus clientes. Actualmente, busca expandir sus capacidades operativas para:<\/p>\n

    \n
  • Atender a otras compa\u00f1\u00edas (B2B).<\/li>\n
  • Ingresar al mercado de particulares (B2C).<\/li>\n
  • Captar nuevos clientes con un ticket medio un 42% superior al habitual.<\/li>\n<\/ul>\n

    \nSin embargo, enfrenta importantes desaf\u00edos:<\/p>\n

      \n
    • Falta de habilidades internas para dise\u00f1ar una estrategia de mercado abierto altamente competitivo.<\/li>\n
    • Ausencia de un posicionamiento claro en el sector.<\/li>\n
    • Carencia de una estrategia de canales y una estructura comercial.<\/li>\n
    • Necesidad de un an\u00e1lisis cuantitativo inicial y un plan estrat\u00e9gico con hitos intermedios.<\/li>\n<\/ul>\n<\/div>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ background_color=\u00bb#e6e6e6″ custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb10px||87px||false|false\u00bb top_divider_style=\u00bbslant\u00bb top_divider_color=\u00bb#ffffff\u00bb top_divider_flip=\u00bbhorizontal|vertical\u00bb bottom_divider_style=\u00bbslant\u00bb bottom_divider_color=\u00bb#ffffff\u00bb bottom_divider_flip=\u00bbhorizontal\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbTitle Area\u00bb _builder_version=\u00bb4.16″ background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb4.6%|0px|0%|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbTitle\u00bb _builder_version=\u00bb4.21.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbPrata||||||||\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size=\u00bb32px\u00bb custom_margin=\u00bb5%|||74px|false|false\u00bb custom_padding=\u00bb0%||||false|false\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbtop\u00bb animation_duration=\u00bb1350ms\u00bb animation_starting_opacity=\u00bb100%\u00bb inline_fonts=\u00bbPrata,Montserrat\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

      Intervenci\u00f3n de EIM:<\/span><\/h5>\n

      [\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4″ text_font=\u00bb||||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bb||||||||\u00bb max_width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb3%|0px|0%|0px|false|false\u00bb custom_padding=\u00bb|2%|53px|2%|false|false\u00bb animation_style=\u00bbflip\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

      Un experto de EIM con m\u00e1s de 20 a\u00f1os de experiencia en estrategia, comercial y marketing ejecut\u00f3 un plan de transformaci\u00f3n basado en:
      Optimizaci\u00f3n de la red de centros:<\/b><\/p>\n

        \n
      • Evaluaci\u00f3n de 280 centros seg\u00fan 10 criterios clave.<\/li>\n
      • Selecci\u00f3n de 10 centros con mayor impacto a corto y medio plazo.<\/li>\n
      • Dise\u00f1o de planes de acci\u00f3n espec\u00edficos para cada centro.<\/li>\n<\/ul>\n

        Definici\u00f3n del posicionamiento y estrategia de marketing:<\/b><\/p>\n

          \n
        • An\u00e1lisis del entorno competitivo y tendencias del mercado.<\/li>\n
        • Estudio DAFO para definir el posicionamiento estrat\u00e9gico.<\/li>\n
        • Identificaci\u00f3n de los principales ejes de marketing estrat\u00e9gico.<\/li>\n<\/ul>\n

          Implementaci\u00f3n de una estrategia comercial multicanal:<\/b><\/p>\n

            \n
          • Creaci\u00f3n de un contact center, canal digital y estructura comercial para\u00a0captaci\u00f3n<\/b>.<\/li>\n
          • Dise\u00f1o de una sistem\u00e1tica comercial enfocada en\u00a0conversi\u00f3n<\/b>.<\/li>\n<\/ul>\n

            Desarrollo de herramientas de gesti\u00f3n y medici\u00f3n:<\/b><\/p>\n

              \n
            • Implementaci\u00f3n de un CRM a medida.<\/li>\n
            • Definici\u00f3n de KPIs para seguimiento de crecimiento de clientes y ticket medio.<\/li>\n<\/ul>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ background_color=\u00bb#ffffff\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb10px||0px||false|false\u00bb top_divider_color=\u00bb#ffffff\u00bb top_divider_flip=\u00bbhorizontal|vertical\u00bb bottom_divider_color=\u00bb#002c3e\u00bb bottom_divider_flip=\u00bbhorizontal\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row admin_label=\u00bbTitle Area\u00bb _builder_version=\u00bb4.16″ background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb2.4%|0px|0%|0px|false|false\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ custom_padding=\u00bb|||\u00bb global_colors_info=\u00bb{}\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbTitle\u00bb _builder_version=\u00bb4.24.0″ text_font=\u00bb||||||||\u00bb header_font=\u00bbPrata||||||||\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size=\u00bb32px\u00bb custom_margin=\u00bb5%|||74px|false|false\u00bb custom_padding=\u00bb0%||||false|false\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbtop\u00bb animation_duration=\u00bb1350ms\u00bb animation_starting_opacity=\u00bb100%\u00bb inline_fonts=\u00bbPrata,Montserrat\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

              Resultados:<\/span><\/h5>\n

              [\/et_pb_text][et_pb_text _builder_version=\u00bb4.27.4″ text_font=\u00bb||||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bb||||||||\u00bb max_width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb3%|0px|0%|0px|false|false\u00bb custom_padding=\u00bb|2%|53px|2%|false|false\u00bb animation_style=\u00bbflip\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

              \n

              Plan estrat\u00e9gico aprobado por el Consejo de Administraci\u00f3n<\/b>\u00a0con una proyecci\u00f3n de crecimiento de\u00a0+13M\u20ac en facturaci\u00f3n en 4 a\u00f1os<\/b>.<\/p>\n

              Primer a\u00f1o de intervenci\u00f3n (2024):<\/b>\u00a0incremento del\u00a020% en el ticket medio (+2M\u20ac en ingresos)<\/b>.<\/p>\n

              Implementaci\u00f3n de una estructura y sistem\u00e1tica comercial<\/b>\u00a0que ha posicionado a la empresa como l\u00edder en su sector <\/b> a corto y medio plazo.<\/p>\n

              Creaci\u00f3n de un enfoque al cliente que otorga una ventaja competitiva sostenible<\/b>\u00a0y una diferenciaci\u00f3n clara en el mercado.<\/p>\n<\/div>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1″ _builder_version=\u00bb4.16″ background_color=\u00bb#002c3e\u00bb custom_margin=\u00bb||||false|false\u00bb top_divider_style=\u00bbslant\u00bb top_divider_color=\u00bb#002c3e\u00bb top_divider_flip=\u00bbvertical\u00bb bottom_divider_color=\u00bb#ffffff\u00bb bottom_divider_flip=\u00bbhorizontal\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_row _builder_version=\u00bb4.16″ custom_margin=\u00bb-46px|auto||auto||\u00bb custom_padding=\u00bb60px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb4_4″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text admin_label=\u00bbTitle\u00bb _builder_version=\u00bb4.16″ text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb header_font=\u00bbPrata||||||||\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size=\u00bb30px\u00bb custom_margin=\u00bb5%||5px||false|false\u00bb custom_padding=\u00bb||0px|||\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbtop\u00bb animation_duration=\u00bb1350ms\u00bb animation_starting_opacity=\u00bb100%\u00bb inline_fonts=\u00bbPrata,Montserrat\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

              P\u00f3ngase en contacto con nosotros<\/span><\/h2>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00bb1_5,3_5,1_5″ _builder_version=\u00bb4.16″ custom_margin=\u00bb|auto|-0.1%|auto|false|false\u00bb custom_padding=\u00bb0px|||||\u00bb global_colors_info=\u00bb{}\u00bb][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][\/et_pb_column][et_pb_column type=\u00bb3_5″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][et_pb_text _builder_version=\u00bb4.16″ custom_padding=\u00bb||0px|||\u00bb global_colors_info=\u00bb{}\u00bb]<\/p>\n

              Juntos podemos encontrar la soluci\u00f3n que est\u00e1 buscando.<\/span>\u00a0<\/span><\/p>\n

              [\/et_pb_text][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExOCIsImVuYWJsZV9odG1sIjoib2ZmIn19@\u00bb button_text=\u00bbCONT\u00c1CTENOS\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb4.16″ _dynamic_attributes=\u00bbbutton_url\u00bb background_layout=\u00bbdark\u00bb global_colors_info=\u00bb{}\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00bb1_5″ _builder_version=\u00bb4.16″ global_colors_info=\u00bb{}\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

              Empresa con 25 a\u00f1os de trayectoria, creada como unidad instrumental de su grupo asegurador para dar servicio a sus clientes, busca expandir sus capacidades operativas\u2026<\/p>\n","protected":false},"author":350,"featured_media":13251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"Hero Section\" _builder_version=\"3.27.4\" use_background_color_gradient=\"on\" background_color_gradient_start=\"rgba(0,0,0,0.4)\" background_color_gradient_end=\"rgba(0,0,0,0.4)\" background_color_gradient_overlays_image=\"on\" background_image=\"https:\/\/www.eim.com\/de\/wp-content\/uploads\/sites\/4\/2019\/10\/case-study-1.jpeg\" background_position=\"top_left\" height=\"520px\" custom_padding=\"6%||0%|||\" bottom_divider_style=\"slant\" bottom_divider_color=\"#ffffff\" bottom_divider_height=\"150px\" bottom_divider_flip=\"horizontal\" fb_built=\"1\" background_color_gradient_direction__hover=\"180deg\" background_color_gradient_direction__hover_enabled=\"180deg\" background_color_gradient_start_position__hover=\"0%\" background_color_gradient_start_position__hover_enabled=\"0%\" background_color_gradient_end_position__hover=\"100%\" background_color_gradient_end_position__hover_enabled=\"100%\" _i=\"0\" _address=\"0\"][et_pb_row disabled_on=\"off|off|off\" admin_label=\"Page Title Area\" _builder_version=\"3.27.4\" width=\"100%\" max_width=\"2560px\" module_alignment=\"center\" custom_margin=\"-2%|auto|0px|auto|false|false\" custom_padding=\"0px|||||\" _i=\"0\" _address=\"0.0\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" _i=\"0\" _address=\"0.0.0\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"3.27.4\" text_font=\"|600|||||||\" text_text_color=\"#ffffff\" text_font_size=\"18px\" _i=\"0\" _address=\"0.0.0.0\"]\r\n

              CASE STUDIES<\/p>\r\n[\/et_pb_text][et_pb_text _builder_version=\"3.27.4\" text_font=\"|600|||||||\" text_text_color=\"#ffffff\" text_font_size=\"33px\" background_layout=\"dark\" hover_enabled=\"0\" _i=\"1\" _address=\"0.0.0.1\"]\r\n

              Zulieferer Transportindustrie \u2013\r\nWiederherstellung der Produktivit\u00e4t und deutliche Umsatzsteigerung<\/p>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.27.4\" custom_margin=\"||||false|false\" custom_padding=\"2px||2px||true|false\" fb_built=\"1\" _i=\"1\" _address=\"1\"][et_pb_row admin_label=\"Title Area\" _builder_version=\"3.27.4\" background_color=\"rgba(0,0,0,0)\" width=\"100%\" module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"0px|0px|0px|0px|false|false\" _i=\"0\" _address=\"1.0\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" _i=\"0\" _address=\"1.0.0\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Title\" _builder_version=\"3.27.4\" text_font=\"||||||||\" header_font=\"Prata||||||||\" header_2_font=\"Montserrat|700|||||||\" header_2_text_align=\"center\" header_2_font_size=\"32px\" custom_margin=\"5%||||false|false\" custom_padding=\"0%||||false|false\" animation_style=\"fade\" animation_direction=\"top\" animation_duration=\"1350ms\" animation_starting_opacity=\"100%\" inline_fonts=\"Prata,Montserrat\" _i=\"0\" _address=\"1.0.0.0\"]\r\n

              Die Herausforderung<\/span><\/h2>\r\n[\/et_pb_text][et_pb_text _builder_version=\"3.27.4\" text_font=\"||||||||\" text_font_size=\"16px\" header_font=\"||||||||\" max_width=\"90%\" module_alignment=\"center\" custom_margin=\"3%|0px|5%|0px|false|false\" custom_padding=\"|2%|0px|2%|false|false\" animation_style=\"flip\" animation_direction=\"left\" animation_intensity_flip=\"30%\" animation_starting_opacity=\"100%\" hover_enabled=\"0\" _i=\"1\" _address=\"1.0.0.1\"]\r\n

              Ein f\u00fchrender Zulieferer in der Transportindustrie hatte in einer deutschen Fabrik drastische Probleme. Erheblicher Lieferr\u00fcckstand von mehreren Monaten bis zu einem Jahr in allen Unternehmensbereichen, daraus resultierende drohende Vertragsstrafen in siebenstelliger H\u00f6he und die kurzfristige Freisetzung des Leiters Operation f\u00fchrten nicht nur zum Verlust wichtiger Kunden, auch war die Belegschaft durch unklare Rollen und Verantwortlichkeiten extrem verunsichert. Von der Unternehmensgruppe gab es zudem die Vorgabe einer 50 prozentigen Umsatzsteigerung, die zu dem damaligen Zeitpunkt durch Nichteinhaltung wesentlicher Gesch\u00e4ftsprozesse (u.a. PEP, ECM, AEP) nicht erreichbar schienen. Rascher\u00a0Handlungsbedarf war zwingend gegeben.<\/span><\/p>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.27.4\" background_color=\"#e6e6e6\" custom_margin=\"||||false|false\" custom_padding=\"10px||||false|false\" top_divider_style=\"slant\" top_divider_color=\"#ffffff\" top_divider_flip=\"horizontal|vertical\" bottom_divider_style=\"slant\" bottom_divider_color=\"#ffffff\" bottom_divider_flip=\"horizontal\" fb_built=\"1\" _i=\"2\" _address=\"2\"][et_pb_row admin_label=\"Title Area\" _builder_version=\"3.27.4\" background_color=\"rgba(0,0,0,0)\" width=\"100%\" module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"3%|0px|5.4%|0px|false|false\" _i=\"0\" _address=\"2.0\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" _i=\"0\" _address=\"2.0.0\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Title\" _builder_version=\"3.27.4\" text_font=\"||||||||\" header_font=\"Prata||||||||\" header_2_font=\"Montserrat|700|||||||\" header_2_text_align=\"center\" header_2_font_size=\"32px\" custom_margin=\"5%||||false|false\" custom_padding=\"0%||||false|false\" animation_style=\"fade\" animation_direction=\"top\" animation_duration=\"1350ms\" animation_starting_opacity=\"100%\" inline_fonts=\"Prata,Montserrat\" _i=\"0\" _address=\"2.0.0.0\"]\r\n

              Die L\u00f6sung<\/span><\/h2>\r\n[\/et_pb_text][et_pb_text _builder_version=\"3.27.4\" text_font=\"||||||||\" text_font_size=\"16px\" header_font=\"||||||||\" max_width=\"90%\" module_alignment=\"center\" custom_margin=\"3%|0px|0%|0px|false|false\" custom_padding=\"|2%|53px|2%|false|false\" animation_style=\"flip\" animation_direction=\"left\" animation_intensity_flip=\"30%\" animation_starting_opacity=\"100%\" hover_enabled=\"0\" _i=\"1\" _address=\"2.0.0.1\"]\r\n
              \r\n

              Der EIM Interim Manager ersetzte den Leiter Operation und erm\u00f6glichte durch seine rasche Situationsanalyse und seine Erfahrung in Krisen- und Engpassmanagement eine schnelle Umsetzung der notwendigen Sofortma\u00dfnahmen.Transparente Kapazit\u00e4tsplanung, realistische Personalplanung, Produktionsplanung sowie Lieferterminverfolgung mittels Supply Chain Monitoring geh\u00f6rten zu den Erfolgsfaktoren. Der Fremdfertigungsanteil f\u00fcr die Maschinenbearbeitung und die Lackierung von Teilen wurde erh\u00f6ht. F\u00fcr den besseren Material- und Informationsfluss (WSA) wurde ein optimierter Layout Plan erstellt. Auch wurde die Organisation an die neuen Rahmenbedingungen angepasst und ein fundiertes Budget f\u00fcr das n\u00e4chste Gesch\u00e4ftsjahr vorbereitet.<\/span><\/p>\r\n\r\n<\/div>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.27.4\" background_color=\"#ffffff\" custom_margin=\"||||false|false\" custom_padding=\"10px||||false|false\" top_divider_color=\"#ffffff\" top_divider_flip=\"horizontal|vertical\" bottom_divider_style=\"slant\" bottom_divider_color=\"#002c3e\" bottom_divider_flip=\"horizontal\" fb_built=\"1\" _i=\"3\" _address=\"3\"][et_pb_row admin_label=\"Title Area\" _builder_version=\"3.27.4\" background_color=\"rgba(0,0,0,0)\" width=\"100%\" module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"3%|0px|5.4%|0px|false|false\" _i=\"0\" _address=\"3.0\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" _i=\"0\" _address=\"3.0.0\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Title\" _builder_version=\"3.27.4\" text_font=\"||||||||\" header_font=\"Prata||||||||\" header_2_font=\"Montserrat|700|||||||\" header_2_text_align=\"center\" header_2_font_size=\"32px\" custom_margin=\"0.1%||||false|false\" custom_padding=\"0%||||false|false\" animation_style=\"fade\" animation_direction=\"top\" animation_duration=\"1350ms\" animation_starting_opacity=\"100%\" inline_fonts=\"Prata,Montserrat\" _i=\"0\" _address=\"3.0.0.0\"]\r\n

              Das Ergebnis<\/span><\/h2>\r\n[\/et_pb_text][et_pb_text _builder_version=\"3.27.4\" text_font=\"||||||||\" text_font_size=\"16px\" header_font=\"||||||||\" max_width=\"90%\" module_alignment=\"center\" custom_margin=\"3%|0px|0%|0px|false|false\" custom_padding=\"|2%|53px|2%|false|false\" animation_style=\"flip\" animation_direction=\"left\" animation_intensity_flip=\"30%\" animation_starting_opacity=\"100%\" hover_enabled=\"0\" _i=\"1\" _address=\"3.0.0.1\"]\r\n
              \r\n

              Der Lieferr\u00fcckstand wurde innerhalb von 2 Monaten von \u00fcber 2 M\u20ac auf 0,5 M\u20ac reduziert, der Umsatz hingegen konnte im Gesch\u00e4ftsjahr 2014\/2015 von 8,2 M\u20ac auf 12,7 M\u20ac gesteigert werden. Die Maschinenkapazit\u00e4t konnte signifikant um fast das Doppelte erh\u00f6ht werden, die Maschinenst\u00f6rungen konnten halbiert werden. Dadurch wurde das Vertrauen der Kunden in das Unternehmen zur\u00fcckgewonnen und die Belegschaft arbeitete wieder motiviert. Das Budget f\u00fcr das Gesch\u00e4ftsjahr zur Wiederherstellung der Produktivit\u00e4t (Ziel 82,4 %) und der Wirtschaftlichkeit wurde vorbereitet.<\/span>\r\nPosition Interim Manager: Leiter Operations<\/span>\r\nEinsatzdauer: 7,5 Monate<\/span>\r\nUnternehmen: > 6.000 Mitarbeiter weltweit, Umsatz > 1 Mrd. Euro<\/span><\/p>\r\n\r\n<\/div>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.27.4\" background_color=\"#002c3e\" custom_margin=\"||||false|false\" top_divider_style=\"slant\" top_divider_color=\"rgba(0,0,0,0)\" top_divider_flip=\"vertical\" bottom_divider_color=\"#ffffff\" bottom_divider_flip=\"horizontal\" fb_built=\"1\" _i=\"4\" _address=\"4\"][et_pb_row _builder_version=\"3.27.4\" custom_margin=\"-46px|auto||auto||\" custom_padding=\"60px|||||\" _i=\"0\" _address=\"4.0\"][et_pb_column type=\"4_4\" _builder_version=\"3.27.4\" _i=\"0\" _address=\"4.0.0\"][et_pb_text admin_label=\"Title\" _builder_version=\"3.27.4\" text_font=\"||||||||\" text_text_color=\"#ffffff\" header_font=\"Prata||||||||\" header_2_font=\"Montserrat|700|||||||\" header_2_text_align=\"center\" header_2_font_size=\"30px\" custom_margin=\"5%||5px||false|false\" custom_padding=\"||0px|||\" animation_style=\"fade\" animation_direction=\"top\" animation_duration=\"1350ms\" animation_starting_opacity=\"100%\" inline_fonts=\"Prata,Montserrat\" _i=\"0\" _address=\"4.0.0.0\"]\r\n

              Kontaktieren Sie uns<\/span><\/h2>\r\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\"1_5,3_5,1_5\" _builder_version=\"3.27.4\" custom_margin=\"|auto|5%|auto|false|false\" custom_padding=\"0px|||||\" _i=\"1\" _address=\"4.1\"][et_pb_column type=\"1_5\" _builder_version=\"3.27.4\" _i=\"0\" _address=\"4.1.0\"][\/et_pb_column][et_pb_column type=\"3_5\" _builder_version=\"3.27.4\" _i=\"1\" _address=\"4.1.1\"][et_pb_text _builder_version=\"3.27.4\" custom_padding=\"||0px|||\" _i=\"0\" _address=\"4.1.1.0\"]\r\n

              Erfahren Sie mehr und nehmen Sie Kontakt mit Ihrem EIM Berater auf<\/span><\/p>\r\n[\/et_pb_text][et_pb_button button_url=\"\/de\/kontakt\" button_text=\"KONTAKT\" button_alignment=\"center\" _builder_version=\"3.27.4\" background_layout=\"dark\" _i=\"1\" _address=\"4.1.1.1\"][\/et_pb_button][\/et_pb_column][et_pb_column type=\"1_5\" _builder_version=\"3.27.4\" _i=\"2\" _address=\"4.1.2\"][\/et_pb_column][\/et_pb_row][\/et_pb_section]","_et_gb_content_width":"","footnotes":""},"categories":[61],"tags":[],"class_list":["post-13246","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casos-de-exito"],"yoast_head":"\nTransformaci\u00f3n estrat\u00e9gica y liderazgo - EIM Spain<\/title>\n<meta name=\"description\" content=\"Caso de \u00e9xito EIM: transformaci\u00f3n estrat\u00e9gica de una empresa de servicios con 25 a\u00f1os de trayectoria para liderar su expansi\u00f3n en el mercado abierto.\" \/>\n<meta name=\"robots\" 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