{"id":10381,"date":"2020-03-19T14:48:19","date_gmt":"2020-03-19T14:48:19","guid":{"rendered":"https:\/\/www.eim.com\/es\/crisis-manager\/"},"modified":"2026-06-12T07:39:51","modified_gmt":"2026-06-12T07:39:51","slug":"gestion-de-crisis","status":"publish","type":"page","link":"https:\/\/www.eim.com\/es\/gestion-de-crisis\/","title":{"rendered":"Gesti\u00f3n de crisis: c\u00f3mo lidiar con emergencias nuevas e inesperadas"},"content":{"rendered":"\n\n[et_pb_section fb_built=\u00bb1&#8243; admin_label=\u00bbHero Section\u00bb _builder_version=\u00bb3.27.4&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(0,0,0,0.4)\u00bb background_color_gradient_end=\u00bbrgba(0,0,0,0.4)\u00bb background_color_gradient_overlays_image=\u00bbon\u00bb background_image=\u00bb\/wp-content\/uploads\/sites\/5\/2020\/03\/Sad-dismissed-worker-are-taking-his-office-supplies-with-him-from-office.png\u00bb height=\u00bb520px\u00bb custom_padding=\u00bb6%||0%|||\u00bb bottom_divider_style=\u00bbslant\u00bb bottom_divider_color=\u00bb#ffffff\u00bb bottom_divider_height=\u00bb150px\u00bb bottom_divider_flip=\u00bbhorizontal\u00bb saved_tabs=\u00bball\u00bb fb_built=\u00bb1&#8243; 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text_font=\u00bbMontserrat|800|||||||\u00bb text_font_size=\u00bb18px\u00bb text_line_height=\u00bb1.3em\u00bb text_text_shadow_style=\u00bbpreset1&#8243; text_text_shadow_horizontal_length=\u00bb0.23em\u00bb header_font=\u00bbMontserrat|700|||||||\u00bb header_font_size=\u00bb56px\u00bb header_letter_spacing=\u00bb3px\u00bb header_line_height=\u00bb1.1em\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_text_color=\u00bbrgba(255,255,255,0.6)\u00bb header_2_font_size=\u00bb90px\u00bb header_2_letter_spacing=\u00bb3px\u00bb header_2_line_height=\u00bb1.1em\u00bb text_orientation=\u00bbcenter\u00bb background_layout=\u00bbdark\u00bb max_width=\u00bb80%\u00bb max_width_phone=\u00bb100%\u00bb max_width_last_edited=\u00bbon|desktop\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb0px||0px||false|false\u00bb custom_margin_tablet=\u00bb-70px||||false|false\u00bb custom_margin_phone=\u00bb-70px||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbbottom\u00bb animation_duration=\u00bb1350ms\u00bb header_font_size_phone=\u00bb28px\u00bb header_font_size_last_edited=\u00bbon|phone\u00bb header_2_font_size_phone=\u00bb50px\u00bb header_2_font_size_last_edited=\u00bbon|phone\u00bb inline_fonts=\u00bbPrata,Montserrat\u00bb _i=\u00bb0&#8243; _address=\u00bb0.0.0.0&#8243;]\n<h1><strong>Gesti\u00f3n de crisis: c\u00f3mo afrontar emergencias nuevas e inesperadas<\/strong><\/h1>\n<strong><\/strong>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.27.4&#8243; custom_margin=\u00bb||5%||false|false\u00bb custom_padding=\u00bb2%||2%||true|false\u00bb saved_tabs=\u00bball\u00bb fb_built=\u00bb1&#8243; _i=\u00bb1&#8243; _address=\u00bb1&#8243;][et_pb_row admin_label=\u00bbTitle Area\u00bb _builder_version=\u00bb3.27.4&#8243; background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb _i=\u00bb0&#8243; _address=\u00bb1.0&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb _i=\u00bb0&#8243; _address=\u00bb1.0.0&#8243; custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.27.4&#8243; text_font=\u00bb||||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bb||||||||\u00bb max_width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb5%|0px|5%|0px|false|false\u00bb custom_padding=\u00bb|2%|0px|2%|false|false\u00bb animation_style=\u00bbflip\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb _i=\u00bb0&#8243; _address=\u00bb1.0.0.0&#8243;]\n<p style=\"text-align: justify\"><span>La actual crisis mundial causada por el coronavirus es una situaci\u00f3n excepcional y, posiblemente, las medidas internas tomadas dentro de una empresa en el pasado sean insuficientes.<\/span><\/p>\n<p style=\"text-align: justify\"><span>Los CEO se enfrentan a la necesidad de actuar r\u00e1pidamente para manejar emergencias inesperadas. La opci\u00f3n de esperar y ver c\u00f3mo se desarrolla la crisis es muy habitual, pero puede que no sea la elecci\u00f3n correcta.<\/span><\/p>\n<p style=\"text-align: justify\"><span>Los escenarios son inciertos y, hasta la fecha, no podemos predecir el impacto sobre el consumo y el comportamiento de los clientes, la reacci\u00f3n de los mercados, cu\u00e1nto tiempo llevar\u00e1 volver a una situaci\u00f3n \u00abnormal\u00bb o c\u00f3mo ser\u00e1 el \u00bb despu\u00e9s\u00bb.&nbsp; Tampoco sabemos cu\u00e1l ser\u00e1 el impacto final de esta crisis para la econom\u00eda nacional y para los diferentes sectores empresariales.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; disabled_on=\u00bbon|on|off\u00bb admin_label=\u00bbQuote Section\u00bb _builder_version=\u00bb3.27.4&#8243; use_background_color_gradient=\u00bbon\u00bb background_color_gradient_start=\u00bbrgba(43,135,218,0)\u00bb background_color_gradient_end=\u00bb#E8E8E8&#8243; 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_builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb _i=\u00bb0&#8243; _address=\u00bb2.0.0&#8243; custom_padding__hover=\u00bb|||\u00bb][\/et_pb_column][et_pb_column type=\u00bb2_5&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb _i=\u00bb1&#8243; _address=\u00bb2.0.1&#8243; custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbTitle\u00bb _builder_version=\u00bb3.27.4&#8243; text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bb#191919&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.3em\u00bb link_font=\u00bb||||on|||#f46624|\u00bb link_text_color=\u00bb#333333&#8243; ul_font=\u00bbMontserrat||||||||\u00bb ul_line_height=\u00bb1.3em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbMontserrat|600||on|||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size=\u00bb30px\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb85%\u00bb max_width=\u00bb85%\u00bb module_alignment=\u00bbcenter\u00bb min_height=\u00bb549px\u00bb custom_margin=\u00bb|21px||86px|false|false\u00bb custom_padding=\u00bb|0px|||false|false\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_intensity_slide=\u00bb20%\u00bb animation_starting_opacity=\u00bb100%\u00bb inline_fonts=\u00bbMontserrat\u00bb _i=\u00bb0&#8243; _address=\u00bb2.0.1.0&#8243;]\n<p style=\"text-align: justify\"><span>Sin embargo, podemos prever ciertas consecuencias en las siguientes \u00e1reas:<\/span><\/p>\n\n<ul>\n \t<li><span>recursos humanos: personas, su seguridad y salud, nuevos modelos de trabajo y el impacto social y log\u00edstico de la epidemia en los territorios<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li><span>comercial y marketing: incertidumbre en flujo de ingresos, portfolio de clientes y productos necesarios<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li><span>finanzas: la liquidez y la disponibilidad de recursos y recaudaci\u00f3n de fondos para la inversi\u00f3n en un escenario de recesi\u00f3n<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li><span>eficiencia: continuidad de la supply chain<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li><span>operaciones: costes operativos, la necesidad de hacer m\u00e1s con menos, mejorando, cuando sea posible, la productividad de los recursos<\/span><\/li>\n<\/ul>\n&nbsp;\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; 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max_width=\u00bb2496px\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb69px|30px||auto||\u00bb custom_padding=\u00bb|2px|0px|0px||\u00bb _i=\u00bb0&#8243; _address=\u00bb3.0&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb _i=\u00bb0&#8243; _address=\u00bb3.0.0&#8243; custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbTitle\u00bb _builder_version=\u00bb3.27.4&#8243; text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bb#191919&#8243; text_font_size=\u00bb16px\u00bb text_line_height=\u00bb1.3em\u00bb link_font=\u00bb||||on|||#f46624|\u00bb link_text_color=\u00bb#333333&#8243; ul_font=\u00bbMontserrat||||||||\u00bb ul_line_height=\u00bb1.3em\u00bb header_font=\u00bb||||||||\u00bb header_2_font=\u00bbMontserrat|600||on|||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size=\u00bb30px\u00bb background_color=\u00bbrgba(0,0,0,0)\u00bb max_width=\u00bb879px\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||8%|307px|false|false\u00bb custom_padding=\u00bb4%|0.4%|3.2%|0.2%|false|false\u00bb animation_style=\u00bbslide\u00bb animation_direction=\u00bbright\u00bb animation_intensity_slide=\u00bb20%\u00bb animation_starting_opacity=\u00bb100%\u00bb inline_fonts=\u00bbMontserrat\u00bb _i=\u00bb0&#8243; _address=\u00bb3.0.0.0&#8243;]\n\n<span>Sin embargo, podemos prever ciertas consecuencias en las siguientes \u00e1reas:<\/span>\n<ul>\n \t<li><span>recursos humanos: personas, su seguridad y salud, nuevos modelos de trabajo y el impacto social y log\u00edstico de la epidemia en los territorios<\/span><\/li>\n<\/ul>\n<ul>\n \t<li><span>comercial y marketing: incertidumbre en flujo de ingresos, portfolio de clientes y productos necesarios<\/span><\/li>\n<\/ul>\n<ul>\n \t<li><span>finanzas: la liquidez y la disponibilidad de recursos y recaudaci\u00f3n de fondos para la inversi\u00f3n en un escenario de recesi\u00f3n<\/span><\/li>\n<\/ul>\n<ul>\n \t<li><span>eficiencia: continuidad de la supply chain<\/span><\/li>\n<\/ul>\n<ul>\n \t<li><span>operaciones: costos operativos, la necesidad de hacer m\u00e1s con menos, mejorando, cuando sea posible, la productividad de los recursos<\/span><\/li>\n<\/ul>\n&nbsp;\n\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.27.4&#8243; custom_margin=\u00bb||1.2%||false|false\u00bb custom_padding=\u00bb1.7%||1.7%||true|false\u00bb saved_tabs=\u00bball\u00bb fb_built=\u00bb1&#8243; _i=\u00bb4&#8243; _address=\u00bb4&#8243;][et_pb_row admin_label=\u00bbTitle Area\u00bb _builder_version=\u00bb3.27.4&#8243; background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb _i=\u00bb0&#8243; _address=\u00bb4.0&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb _i=\u00bb0&#8243; _address=\u00bb4.0.0&#8243; custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.27.4&#8243; text_font=\u00bb||||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bb||||||||\u00bb max_width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb7.5%|0px|2%|0px|false|false\u00bb custom_padding=\u00bb|2%|0px|2%|false|false\u00bb animation_style=\u00bbflip\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb _i=\u00bb0&#8243; _address=\u00bb4.0.0.0&#8243;]\n<p style=\"text-align: justify\"><span>En esta situaci\u00f3n de emergencia se necesita velocidad y enfoque, combinados con la capacidad de redefinir las jerarqu\u00edas y responsabilidades corporativas. Deben asignarse tareas y roles nunca antes adquiridos y los procesos de toma de decisiones deben reconfigurarse con objetivos comunes extraordinarios.<\/span><\/p>\n<span>Por lo tanto, necesitamos un \u2018gabinete de crisis\u2019 que b\u00e1sicamente consiga tres resultados:<\/span>\n\n[\/et_pb_text][et_pb_text _builder_version=\u00bb3.27.4&#8243; text_font=\u00bb||||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bb||||||||\u00bb max_width=\u00bb75%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb2%|0px|5%|0px|false|false\u00bb custom_padding=\u00bb|2%|0px|2%|false|false\u00bb animation_style=\u00bbflip\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb _i=\u00bb1&#8243; _address=\u00bb4.0.0.1&#8243;]\n<ul>\n \t<li><span>movilizaci\u00f3n del equipo de liderazgo y una llamada continua a la acci\u00f3n tanto para el per\u00edodo de la crisis como para el periodo posterior<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li><span>anticipar las diferentes consecuencias en las \u00e1reas afectadas y preparar planes de reacci\u00f3n por adelantado<\/span><\/li>\n<\/ul>\n<ul>\n \t<li><span>comunicaci\u00f3n correcta y tranquilizadora a todas las partes interesadas (dentro y fuera de la empresa)<\/span><\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; prev_background_color=\u00bb#ffffff\u00bb _builder_version=\u00bb3.27.4&#8243; background_color=\u00bb#002c3e\u00bb custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0%||0%||true|false\u00bb top_divider_style=\u00bbslant\u00bb bottom_divider_style=\u00bbslant\u00bb bottom_divider_color=\u00bb#e8e8e8&#8243; bottom_divider_flip=\u00bbvertical\u00bb saved_tabs=\u00bball\u00bb fb_built=\u00bb1&#8243; _i=\u00bb5&#8243; _address=\u00bb5&#8243;][et_pb_row admin_label=\u00bbTitle Area\u00bb _builder_version=\u00bb3.27.4&#8243; background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb||||false|false\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb _i=\u00bb0&#8243; _address=\u00bb5.0&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb _i=\u00bb0&#8243; _address=\u00bb5.0.0&#8243; custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbTitle\u00bb _builder_version=\u00bb3.27.4&#8243; text_font=\u00bbMontserrat||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb header_font=\u00bbPrata||||||||\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size=\u00bb32px\u00bb background_layout=\u00bbdark\u00bb max_width=\u00bb80%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb14%||||false|false\u00bb custom_margin_tablet=\u00bb15%||||false|false\u00bb custom_margin_phone=\u00bb25%||||false|false\u00bb custom_margin_last_edited=\u00bbon|phone\u00bb custom_padding=\u00bb||||false|false\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbtop\u00bb animation_duration=\u00bb1350ms\u00bb animation_starting_opacity=\u00bb100%\u00bb inline_fonts=\u00bbPrata,Montserrat\u00bb _i=\u00bb0&#8243; _address=\u00bb5.0.0.0&#8243;]\n<h2><span style=\"font-family: Montserrat\">\u00bfQui\u00e9nes son los directivos m\u00e1s experimentados capaces de afrontar este tipo de problema?<\/span><\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\u00bb3.27.4&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bb||||||||\u00bb max_width=\u00bb90%\u00bb max_width_tablet=\u00bb65%\u00bb max_width_phone=\u00bb65%\u00bb max_width_last_edited=\u00bbon|phone\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb3%|0px|5.8%|0px|false|false\u00bb custom_padding=\u00bb|2%|68px|2%|false|false\u00bb animation_style=\u00bbflip\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb _i=\u00bb1&#8243; _address=\u00bb5.0.0.1&#8243;]\n<p style=\"text-align: center\"><strong>Aquellos que tienen una experiencia comprobada y exitosa en la gesti\u00f3n de crisis corporativas.<\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.27.4&#8243; background_color=\u00bb#e8e8e8&#8243; custom_margin=\u00bb||0px||false|false\u00bb custom_padding=\u00bb0%||0%||true|false\u00bb bottom_divider_style=\u00bbslant\u00bb bottom_divider_color=\u00bb#db9300&#8243; saved_tabs=\u00bball\u00bb fb_built=\u00bb1&#8243; _i=\u00bb6&#8243; _address=\u00bb6&#8243;][et_pb_row admin_label=\u00bbTitle Area\u00bb _builder_version=\u00bb3.27.4&#8243; background_color=\u00bbrgba(0,0,0,0)\u00bb width=\u00bb100%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb|1408px||auto|false|false\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb _i=\u00bb0&#8243; _address=\u00bb6.0&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb _i=\u00bb0&#8243; _address=\u00bb6.0.0&#8243; custom_padding__hover=\u00bb|||\u00bb][et_pb_text _builder_version=\u00bb3.27.4&#8243; text_font=\u00bb||||||||\u00bb text_font_size=\u00bb16px\u00bb header_font=\u00bb||||||||\u00bb max_width=\u00bb90%\u00bb module_alignment=\u00bbcenter\u00bb custom_margin=\u00bb5%|0px|17%|0px|false|false\u00bb custom_padding=\u00bb|2%|0px|2%|false|false\u00bb animation_style=\u00bbflip\u00bb animation_direction=\u00bbleft\u00bb animation_intensity_flip=\u00bb30%\u00bb animation_starting_opacity=\u00bb100%\u00bb _i=\u00bb0&#8243; _address=\u00bb6.0.0.0&#8243;]\n<p style=\"text-align: justify\"><span>EIM tiene una amplia experiencia en la gesti\u00f3n de situaciones excepcionales.<\/span><\/p>\n<span>Los expertos en gesti\u00f3n de crisis de EIM son perfectamente conscientes de las herramientas que se utilizar\u00e1n en tiempos de crisis y, por lo tanto, est\u00e1n disponibles para que nuestros clientes aporten sus habilidades y su talento a la empresa y los utilicen de forma eficaz.<\/span>\n\n<span>EIM, gracias a su extraordinario pool de talento, cuenta con la experiencia necesaria adquirida en cientos de proyectos y con la capacidad de conseguir resultados tangibles en un corto periodo de tiempo.<\/span>\n\n<span><\/span>\n\n<span><\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section module_class=\u00bbeim-faq\u00bb fb_built=\u00bb1&#8243; admin_label=\u00bbFAQ Section\u00bb _builder_version=\u00bb3.27.4&#8243; custom_margin=\u00bb||8%||false|false\u00bb custom_padding=\u00bb0%||0%||true|false\u00bb saved_tabs=\u00bball\u00bb][et_pb_row admin_label=\u00bbFAQ Area\u00bb _builder_version=\u00bb3.27.4&#8243; background_color=\u00bbrgba(0,0,0,0)\u00bb module_alignment=\u00bbcenter\u00bb custom_padding=\u00bb0px|0px|0px|0px|false|false\u00bb][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.25&#8243; custom_padding=\u00bb|||\u00bb custom_padding__hover=\u00bb|||\u00bb][et_pb_text admin_label=\u00bbFAQ Title\u00bb _builder_version=\u00bb3.27.4&#8243; header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_text_color=\u00bb#002c3e\u00bb header_2_font_size=\u00bb25px\u00bb header_2_text_align=\u00bbcenter\u00bb custom_margin=\u00bb8%|0px|3%||false|false\u00bb]\n<h2>Preguntas frecuentes sobre Gesti\u00f3n de Crisis<\/h2>\n[\/et_pb_text][et_pb_toggle title=\u00bb\u00bfQu\u00e9 distingue a un directivo especializado en gesti\u00f3n de crisis de un directivo convencional?\u00bb open_toggle_text_color=\u00bb#002c3e\u00bb open_toggle_background_color=\u00bb#e6e6e6&#8243; closed_toggle_text_color=\u00bb#002c3e\u00bb closed_toggle_background_color=\u00bb#e6e6e6&#8243; _builder_version=\u00bb3.27.4&#8243; title_text_color=\u00bb#ffffff\u00bb]\n<p style=\"text-align: justify;\">EIM lo define con precisi\u00f3n: los directivos m\u00e1s experimentados para afrontar una crisis son aquellos que tienen experiencia comprobada y exitosa en la gesti\u00f3n de crisis corporativas anteriores. La diferencia no est\u00e1 solo en el conocimiento te\u00f3rico, sino en haber navegado ya situaciones de alta incertidumbre, haber tomado decisiones dif\u00edciles con informaci\u00f3n incompleta y haber conseguido resultados tangibles en contextos donde el margen de error era m\u00ednimo. Esta experiencia pr\u00e1ctica acumulada en crisis reales es lo que permite actuar con la velocidad y el enfoque que una emergencia empresarial exige, y es precisamente lo que EIM aporta a trav\u00e9s de su pool de talento especializado.<\/p>\n[\/et_pb_toggle][et_pb_toggle title=\u00bb\u00bfPor qu\u00e9 la actitud de %22esperar y ver%22 es especialmente peligrosa en una situaci\u00f3n de crisis empresarial?\u00bb open_toggle_text_color=\u00bb#002c3e\u00bb open_toggle_background_color=\u00bb#e6e6e6&#8243; closed_toggle_text_color=\u00bb#002c3e\u00bb closed_toggle_background_color=\u00bb#e6e6e6&#8243; _builder_version=\u00bb3.27.4&#8243; title_text_color=\u00bb#ffffff\u00bb]\n<p style=\"text-align: justify;\">EIM se\u00f1ala expl\u00edcitamente que esperar y ver c\u00f3mo se desarrolla la crisis es una opci\u00f3n habitual entre los CEO, pero que puede no ser la elecci\u00f3n correcta. En situaciones de emergencia, cada d\u00eda de inacci\u00f3n tiene un coste real: los problemas de liquidez se agravan, los equipos pierden direcci\u00f3n y confianza, los clientes y proveedores buscan alternativas y las opciones de respuesta disponibles se reducen. La velocidad de reacci\u00f3n ante una crisis es uno de los factores que m\u00e1s condiciona el resultado final, y contar con un directivo especializado desde el primer momento permite activar planes de reacci\u00f3n por adelantado en lugar de ir respondiendo de forma reactiva a medida que los problemas se materializan.<\/p>\n[\/et_pb_toggle][et_pb_toggle title=\u00bb\u00bfQu\u00e9 \u00e1reas de la empresa suelen verse m\u00e1s afectadas durante una crisis y c\u00f3mo act\u00faa EIM en cada una de ellas?\u00bb open_toggle_text_color=\u00bb#002c3e\u00bb open_toggle_background_color=\u00bb#e6e6e6&#8243; closed_toggle_text_color=\u00bb#002c3e\u00bb closed_toggle_background_color=\u00bb#e6e6e6&#8243; _builder_version=\u00bb3.27.4&#8243; title_text_color=\u00bb#ffffff\u00bb]\n<p style=\"text-align: justify;\">EIM identifica cinco \u00e1reas principales que se ven afectadas en situaciones de crisis: recursos humanos, donde la prioridad es garantizar la seguridad y la salud de las personas y gestionar los nuevos modelos de trabajo; comercial y marketing, donde la incertidumbre afecta al flujo de ingresos y al portfolio de clientes y productos; finanzas, donde la gesti\u00f3n de la liquidez y el acceso a recursos se convierten en cr\u00edticos; eficiencia, especialmente en lo relativo a la continuidad de la cadena de suministro; y operaciones, donde la necesidad de hacer m\u00e1s con menos obliga a mejorar la productividad de los recursos disponibles. Los expertos en gesti\u00f3n de crisis de EIM conocen las herramientas adecuadas para actuar en cada una de estas dimensiones de forma simult\u00e1nea y coordinada.<\/p>\n[\/et_pb_toggle][et_pb_toggle title=\u00bb\u00bfQu\u00e9 es un %22gabinete de crisis%22 y por qu\u00e9 EIM lo considera necesario en situaciones de emergencia?\u00bb open_toggle_text_color=\u00bb#002c3e\u00bb open_toggle_background_color=\u00bb#e6e6e6&#8243; closed_toggle_text_color=\u00bb#002c3e\u00bb closed_toggle_background_color=\u00bb#e6e6e6&#8243; _builder_version=\u00bb3.27.4&#8243; title_text_color=\u00bb#ffffff\u00bb]\n<p style=\"text-align: justify;\">EIM define el gabinete de crisis como la estructura de liderazgo espec\u00edfica que una empresa necesita activar ante una emergencia para conseguir tres resultados fundamentales: movilizar al equipo de liderazgo con una llamada continua a la acci\u00f3n durante la crisis y en el per\u00edodo posterior; anticipar las diferentes consecuencias en las \u00e1reas afectadas y preparar planes de reacci\u00f3n por adelantado; y garantizar una comunicaci\u00f3n correcta y tranquilizadora a todas las partes interesadas, tanto dentro como fuera de la empresa. Esta estructura requiere redefinir jerarqu\u00edas y responsabilidades corporativas, asignar roles nuevos y reconfigurar los procesos de toma de decisiones con objetivos comunes adaptados a la situaci\u00f3n extraordinaria.<\/p>\n[\/et_pb_toggle][et_pb_toggle title=\u00bb\u00bfCu\u00e1nto tiempo tarda EIM en poner a disposici\u00f3n de una empresa un directivo especializado en gesti\u00f3n de crisis?\u00bb open_toggle_text_color=\u00bb#002c3e\u00bb open_toggle_background_color=\u00bb#e6e6e6&#8243; closed_toggle_text_color=\u00bb#002c3e\u00bb closed_toggle_background_color=\u00bb#e6e6e6&#8243; _builder_version=\u00bb3.27.4&#8243; title_text_color=\u00bb#ffffff\u00bb]\n<p style=\"text-align: justify;\">EIM puede movilizar directivos especializados en gesti\u00f3n de crisis en un plazo de d\u00edas, coherente con la urgencia que este tipo de situaciones requiere. Esta rapidez de respuesta se basa en el acceso inmediato a una red de m\u00e1s de 30.000 ejecutivos con experiencia probada en distintos tipos de crisis corporativas, combinada con la capacidad de los Partners de EIM para identificar con rapidez qu\u00e9 perfil se adapta mejor a cada situaci\u00f3n concreta. En una crisis, el tiempo que transcurre entre la detecci\u00f3n del problema y la incorporaci\u00f3n de un liderazgo especializado es uno de los factores m\u00e1s determinantes para el resultado final.<\/p>\n[\/et_pb_toggle][et_pb_toggle title=\u00bb\u00bfC\u00f3mo gestiona EIM la comunicaci\u00f3n durante una crisis, tanto interna como externamente?\u00bb open_toggle_text_color=\u00bb#002c3e\u00bb open_toggle_background_color=\u00bb#e6e6e6&#8243; closed_toggle_text_color=\u00bb#002c3e\u00bb closed_toggle_background_color=\u00bb#e6e6e6&#8243; _builder_version=\u00bb3.27.4&#8243; title_text_color=\u00bb#ffffff\u00bb]\n<p style=\"text-align: justify;\">EIM identifica la comunicaci\u00f3n como uno de los tres pilares del gabinete de crisis, y subraya que debe ser correcta y tranquilizadora para todas las partes interesadas. En la dimensi\u00f3n interna, una comunicaci\u00f3n clara y consistente es fundamental para mantener la cohesi\u00f3n del equipo, evitar rumores que amplifiquen la incertidumbre y garantizar que todas las personas de la organizaci\u00f3n entienden qu\u00e9 est\u00e1 pasando, qu\u00e9 se est\u00e1 haciendo y qu\u00e9 se espera de ellas. En la dimensi\u00f3n externa, la comunicaci\u00f3n con clientes, proveedores, inversores, entidades financieras y otros stakeholders debe ser igualmente rigurosa, porque la credibilidad y la confianza de la empresa son activos que una crisis puede deteriorar r\u00e1pidamente si no se gestionan bien.<\/p>\n[\/et_pb_toggle][et_pb_toggle title=\u00bb\u00bfPuede EIM gestionar crisis que afectan simult\u00e1neamente a varias \u00e1reas de la empresa o a varias geograf\u00edas?\u00bb open_toggle_text_color=\u00bb#002c3e\u00bb open_toggle_background_color=\u00bb#e6e6e6&#8243; closed_toggle_text_color=\u00bb#002c3e\u00bb closed_toggle_background_color=\u00bb#e6e6e6&#8243; _builder_version=\u00bb3.27.4&#8243; title_text_color=\u00bb#ffffff\u00bb]\n<p style=\"text-align: justify;\">S\u00ed. EIM tiene capacidad para movilizar tanto un \u00fanico directivo con perfil de gesti\u00f3n de crisis integral como equipos de ejecutivos especializados en distintas \u00e1reas, seg\u00fan la complejidad y el alcance de la situaci\u00f3n. Su presencia en m\u00e1s de 35 ciudades en todo el mundo y su red de ejecutivos activa en m\u00faltiples pa\u00edses le permite tambi\u00e9n acompa\u00f1ar crisis que tienen una dimensi\u00f3n internacional, ya sea porque la empresa opera en varios mercados o porque la crisis tiene un origen o un impacto que trasciende las fronteras del mercado espa\u00f1ol.<\/p>\n[\/et_pb_toggle][et_pb_toggle title=\u00bb\u00bfQu\u00e9 tipo de experiencia acumulada en gesti\u00f3n de crisis tiene el pool de ejecutivos de EIM?\u00bb open_toggle_text_color=\u00bb#002c3e\u00bb open_toggle_background_color=\u00bb#e6e6e6&#8243; closed_toggle_text_color=\u00bb#002c3e\u00bb closed_toggle_background_color=\u00bb#e6e6e6&#8243; _builder_version=\u00bb3.27.4&#8243; title_text_color=\u00bb#ffffff\u00bb]\n<p style=\"text-align: justify;\">Los expertos en gesti\u00f3n de crisis de EIM han sido seleccionados precisamente por su experiencia comprobada y exitosa en situaciones de crisis corporativas reales. EIM cuenta con m\u00e1s de 30 a\u00f1os de trayectoria apoyando a compa\u00f1\u00edas en per\u00edodos de cambio, y su pool de m\u00e1s de 30.000 ejecutivos incluye perfiles que han gestionado crisis de distinta naturaleza: financieras, operativas, de reputaci\u00f3n, de cadena de suministro, de reestructuraci\u00f3n organizativa o de cambio de liderazgo en momentos cr\u00edticos. Esta diversidad de experiencias permite identificar el perfil m\u00e1s adecuado para cada tipo espec\u00edfico de crisis.<\/p>\n[\/et_pb_toggle][et_pb_toggle title=\u00bb\u00bfCu\u00e1l es la diferencia entre el servicio de Gesti\u00f3n de Crisis y el de Reestructuraci\u00f3n y Reorganizaci\u00f3n Empresarial de EIM?\u00bb open_toggle_text_color=\u00bb#002c3e\u00bb open_toggle_background_color=\u00bb#e6e6e6&#8243; closed_toggle_text_color=\u00bb#002c3e\u00bb closed_toggle_background_color=\u00bb#e6e6e6&#8243; _builder_version=\u00bb3.27.4&#8243; title_text_color=\u00bb#ffffff\u00bb]\n<p style=\"text-align: justify;\">Aunque ambos servicios comparten el contexto de situaciones de dificultad empresarial, tienen un enfoque diferente. La Gesti\u00f3n de Crisis est\u00e1 orientada a la respuesta inmediata ante una emergencia nueva e inesperada: activar el liderazgo adecuado, estabilizar la situaci\u00f3n, anticipar consecuencias y gestionar la comunicaci\u00f3n en el momento m\u00e1s agudo de la crisis. La Reestructuraci\u00f3n y Reorganizaci\u00f3n es un proceso m\u00e1s estructurado y de mayor duraci\u00f3n, orientado a redise\u00f1ar la organizaci\u00f3n, los procesos y la estructura financiera de la compa\u00f1\u00eda para garantizar su viabilidad a medio y largo plazo. En la pr\u00e1ctica, ambos servicios pueden activarse de forma secuencial: primero la gesti\u00f3n de la emergencia y posteriormente la reestructuraci\u00f3n que consolida la recuperaci\u00f3n.<\/p>\n[\/et_pb_toggle][et_pb_toggle title=\u00bb\u00bfC\u00f3mo puede una empresa contactar con EIM cuando se encuentra en una situaci\u00f3n de crisis activa?\u00bb open_toggle_text_color=\u00bb#002c3e\u00bb open_toggle_background_color=\u00bb#e6e6e6&#8243; closed_toggle_text_color=\u00bb#002c3e\u00bb closed_toggle_background_color=\u00bb#e6e6e6&#8243; _builder_version=\u00bb3.27.4&#8243; title_text_color=\u00bb#ffffff\u00bb]\n<p style=\"text-align: justify;\">En situaciones de crisis, la rapidez del primer contacto es cr\u00edtica. EIM est\u00e1 disponible en Espa\u00f1a a trav\u00e9s de su oficina en Madrid (Calle M\u00e9ndez \u00c1lvaro, 20, 28045), por tel\u00e9fono en el n\u00famero +34 91 524 08 87 y por correo electr\u00f3nico en info@eim-spain.com. Los Partners de EIM con experiencia en gesti\u00f3n de crisis pueden analizar la situaci\u00f3n y proponer c\u00f3mo actuar conjuntamente desde el primer momento. EIM lleva m\u00e1s de 30 a\u00f1os apoyando a compa\u00f1\u00edas que atraviesan per\u00edodos de cambio y crisis, tanto en Espa\u00f1a como en todo el mundo, y su capacidad de respuesta est\u00e1 dimensionada precisamente para situaciones donde el tiempo es el recurso m\u00e1s escaso.<\/p>\n[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00bb1&#8243; _builder_version=\u00bb3.27.4&#8243; background_color=\u00bb#db9300&#8243; custom_margin=\u00bb0px||0px||true|false\u00bb custom_padding=\u00bb0px||||false|false\u00bb top_divider_color=\u00bb#e09900&#8243; top_divider_flip=\u00bbvertical\u00bb bottom_divider_color=\u00bb#ffffff\u00bb bottom_divider_flip=\u00bbhorizontal\u00bb saved_tabs=\u00bball\u00bb fb_built=\u00bb1&#8243; _i=\u00bb8&#8243; _address=\u00bb8&#8243;][et_pb_row _builder_version=\u00bb3.27.4&#8243; custom_padding=\u00bb80px||19px|||\u00bb _i=\u00bb0&#8243; _address=\u00bb8.0&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.27.4&#8243; _i=\u00bb0&#8243; _address=\u00bb8.0.0&#8243;][et_pb_text admin_label=\u00bbTitle\u00bb _builder_version=\u00bb3.27.4&#8243; text_font=\u00bb||||||||\u00bb text_text_color=\u00bb#ffffff\u00bb header_font=\u00bbPrata||||||||\u00bb header_2_font=\u00bbMontserrat|700|||||||\u00bb header_2_text_align=\u00bbcenter\u00bb header_2_font_size=\u00bb30px\u00bb custom_margin=\u00bb||1px|||\u00bb custom_padding=\u00bb||0px|||\u00bb animation_style=\u00bbfade\u00bb animation_direction=\u00bbtop\u00bb animation_duration=\u00bb1350ms\u00bb animation_starting_opacity=\u00bb100%\u00bb inline_fonts=\u00bbPrata,Montserrat\u00bb _i=\u00bb0&#8243; _address=\u00bb8.0.0.0&#8243;]\n<h3 style=\"text-align: center\"><span style=\"color: #ffffff;font-family: Montserrat\">\u00bfQuiere que le asesoremos? Podemos analizar c\u00f3mo actuar juntos.<\/span><\/h3>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00bb3.27.4&#8243; custom_padding=\u00bb0px|||||\u00bb _i=\u00bb1&#8243; _address=\u00bb8.1&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.27.4&#8243; _i=\u00bb0&#8243; _address=\u00bb8.1.0&#8243;][et_pb_text _builder_version=\u00bb3.27.4&#8243; custom_margin=\u00bb||||false|false\u00bb _i=\u00bb0&#8243; _address=\u00bb8.1.0.0&#8243;]\n<p style=\"text-align: center\"><span style=\"color: #ffffff\">M\u00e1s de 30 a\u00f1os de experiencia apoyando a compa\u00f1\u00edas que est\u00e1n pasando por un per\u00edodo de cambio.\nEn Espa\u00f1a y en todo el mundo.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\u00bboff|off|off\u00bb _builder_version=\u00bb3.27.4&#8243; custom_margin=\u00bb|auto|30px|auto||\u00bb _i=\u00bb2&#8243; _address=\u00bb8.2&#8243;][et_pb_column type=\u00bb4_4&#8243; _builder_version=\u00bb3.27.4&#8243; _i=\u00bb0&#8243; _address=\u00bb8.2.0&#8243;][et_pb_button button_url=\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjExOCIsImVuYWJsZV9odG1sIjoib2ZmIn19@\u00bb url_new_window=\u00bbon\u00bb button_text=\u00bbCONT\u00c1CTENOS\u00bb button_alignment=\u00bbcenter\u00bb _builder_version=\u00bb3.27.4&#8243; _dynamic_attributes=\u00bbbutton_url\u00bb background_layout=\u00bbdark\u00bb _i=\u00bb0&#8243; _address=\u00bb8.2.0.0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"<p>Fast results with\u00a0maximum impact &#8211; For rapid intervention that enables significant positive improvement, EIM has a proven track record based on using our structured approach to project management, developed in the course of 25 years\u2019 experience and 8,000 assignments.<\/p>\n<p>The EIM Partner who takes overall responsibility for the project will appoint a senior executive or a team from EIM\u2019s international pool and set up a specific project organisation to deliver definitive results \u2013 fast.<\/p>\n","protected":false},"author":2,"featured_media":10342,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"[et_pb_section fb_built=\"1\" admin_label=\"Hero Section\" _builder_version=\"3.27.4\" use_background_color_gradient=\"on\" background_color_gradient_start=\"rgba(0,0,0,0.4)\" background_color_gradient_end=\"rgba(0,0,0,0.4)\" background_color_gradient_overlays_image=\"on\" background_image=\"\/wp-content\/uploads\/sites\/5\/2020\/03\/Sad-dismissed-worker-are-taking-his-office-supplies-with-him-from-office.png\" height=\"520px\" custom_padding=\"6%||0%|||\" bottom_divider_style=\"slant\" bottom_divider_color=\"#ffffff\" bottom_divider_height=\"150px\" bottom_divider_flip=\"horizontal\" saved_tabs=\"all\" fb_built=\"1\" background_color_gradient_direction__hover=\"180deg\" background_color_gradient_direction__hover_enabled=\"180deg\" background_color_gradient_start_position__hover=\"0%\" background_color_gradient_start_position__hover_enabled=\"0%\" background_color_gradient_end_position__hover=\"100%\" background_color_gradient_end_position__hover_enabled=\"100%\" _i=\"0\" _address=\"0\"][et_pb_row admin_label=\"Page Title Area\" _builder_version=\"3.27.4\" width=\"100%\" max_width=\"2560px\" module_alignment=\"center\" custom_margin=\"-2%|auto|0px|auto|false|false\" custom_padding=\"0px||96px|||\" _i=\"0\" _address=\"0.0\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" _i=\"0\" _address=\"0.0.0\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Hero Section Title\" _builder_version=\"3.27.4\" text_font=\"Montserrat|800|||||||\" text_font_size=\"18px\" text_line_height=\"1.3em\" text_text_shadow_style=\"preset1\" text_text_shadow_horizontal_length=\"0.23em\" header_font=\"Montserrat|700|||||||\" header_font_size=\"56px\" header_letter_spacing=\"3px\" header_line_height=\"1.1em\" header_2_font=\"Montserrat|700|||||||\" header_2_text_color=\"rgba(255,255,255,0.6)\" header_2_font_size=\"90px\" header_2_letter_spacing=\"3px\" header_2_line_height=\"1.1em\" text_orientation=\"center\" background_layout=\"dark\" max_width=\"80%\" max_width_phone=\"100%\" max_width_last_edited=\"on|desktop\" module_alignment=\"center\" custom_margin=\"0px||0px||false|false\" custom_margin_tablet=\"-70px||||false|false\" custom_margin_phone=\"-70px||||false|false\" custom_margin_last_edited=\"on|phone\" animation_style=\"fade\" animation_direction=\"bottom\" animation_duration=\"1350ms\" header_font_size_phone=\"28px\" header_font_size_last_edited=\"on|phone\" header_2_font_size_phone=\"50px\" header_2_font_size_last_edited=\"on|phone\" inline_fonts=\"Prata,Montserrat\" _i=\"0\" _address=\"0.0.0.0\"]\n<h1><strong>Crisis Manager: come affrontare emergenze nuove e inaspettate<\/strong><\/h1>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.27.4\" custom_margin=\"||5%||false|false\" custom_padding=\"2%||2%||true|false\" saved_tabs=\"all\" fb_built=\"1\" _i=\"1\" _address=\"1\"][et_pb_row admin_label=\"Title Area\" _builder_version=\"3.27.4\" background_color=\"rgba(0,0,0,0)\" width=\"100%\" module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"0px|0px|0px|0px|false|false\" _i=\"0\" _address=\"1.0\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" _i=\"0\" _address=\"1.0.0\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"3.27.4\" text_font=\"||||||||\" text_font_size=\"16px\" header_font=\"||||||||\" max_width=\"90%\" module_alignment=\"center\" custom_margin=\"5%|0px|5%|0px|false|false\" custom_padding=\"|2%|0px|2%|false|false\" animation_style=\"flip\" animation_direction=\"left\" animation_intensity_flip=\"30%\" animation_starting_opacity=\"100%\" _i=\"0\" _address=\"1.0.0.0\"]\n<p style=\"text-align: justify\">L\u2019attuale crisi mondiale causata dal Coronavirus \u00e8 una situazione <strong>eccezionale<\/strong>, completamente nuova. Per questo, gli approcci e le misure sperimentate in passato potrebbero non bastare.<\/p>\n<p style=\"text-align: justify\">I CEO si trovano nella necessit\u00e0 di dover agire <strong>subito<\/strong>&nbsp;e <strong>rapidamente <\/strong>per gestire emergenze nuove e inaspettate. La tentazione di aspettare e vedere \u00e8 elevatissima, ma potrebbe non essere la scelta giusta.<\/p>\n<p style=\"text-align: justify\">Gli <strong>scenari<\/strong> sono <strong>incerti<\/strong> e non siamo in grado, ad oggi, di prevedere l\u2019impatto sui consumi e i comportamenti dei clienti, la reazione dei mercati dei capitali, quanto tempo ci vorr\u00e0 per ritornare a una situazione \u201cnormale\u201d, come sar\u00e0 il modo \u201cdopo\u201d. In definitiva, <strong>non<\/strong> <strong>conosciamo quale sar\u00e0<\/strong> <strong>l\u2019impatto<\/strong> <strong>finale di questa crisi<\/strong> sulle nostre economie nazionali e locali, sulle filiere produttive e sui diversi settori di business.<\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" disabled_on=\"on|on|off\" admin_label=\"Quote Section\" _builder_version=\"3.27.4\" use_background_color_gradient=\"on\" background_color_gradient_start=\"rgba(43,135,218,0)\" background_color_gradient_end=\"#E8E8E8\" background_color_gradient_direction=\"105deg\" background_color_gradient_start_position=\"50%\" background_color_gradient_end_position=\"0%\" background_color_gradient_overlays_image=\"on\" background_image=\"\/wp-content\/uploads\/sites\/5\/2020\/03\/Business-crisis-management-concept.png\" background_position=\"center_right\" custom_margin=\"0px||||false|false\" bottom_divider_style=\"slant\" bottom_divider_color=\"#ffffff\" bottom_divider_flip=\"horizontal\" saved_tabs=\"all\" fb_built=\"1\" _i=\"2\" _address=\"2\"][et_pb_row column_structure=\"3_5,2_5\" admin_label=\"Quote Area\" _builder_version=\"3.27.4\" max_width=\"2496px\" module_alignment=\"center\" custom_margin=\"|193px||auto|false|false\" custom_padding=\"|0px|0px||false|false\" _i=\"0\" _address=\"2.0\"][et_pb_column type=\"3_5\" _builder_version=\"3.25\" custom_padding=\"|||\" _i=\"0\" _address=\"2.0.0\" custom_padding__hover=\"|||\"][\/et_pb_column][et_pb_column type=\"2_5\" _builder_version=\"3.25\" custom_padding=\"|||\" _i=\"1\" _address=\"2.0.1\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Title\" _builder_version=\"3.27.4\" text_font=\"Montserrat||||||||\" text_text_color=\"#191919\" text_font_size=\"16px\" text_line_height=\"1.3em\" link_font=\"||||on|||#f46624|\" link_text_color=\"#333333\" ul_font=\"Montserrat||||||||\" ul_line_height=\"1.3em\" header_font=\"||||||||\" header_2_font=\"Montserrat|600||on|||||\" header_2_text_align=\"center\" header_2_font_size=\"30px\" background_color=\"rgba(0,0,0,0)\" width=\"85%\" max_width=\"85%\" module_alignment=\"center\" min_height=\"549px\" custom_margin=\"|21px||86px|false|false\" custom_padding=\"|0px|||false|false\" animation_style=\"slide\" animation_direction=\"right\" animation_intensity_slide=\"20%\" animation_starting_opacity=\"100%\" inline_fonts=\"Montserrat\" _i=\"0\" _address=\"2.0.1.0\"]\n<p style=\"text-align: justify\">Tuttavia, possiamo prevedere, al momento, delle <strong>conseguenze<\/strong> <strong>certe<\/strong> sulle seguenti aree:<\/p>\n\n<ul>\n \t<li>le <em>persone<\/em>, la loro sicurezza e salute, i nuovi modelli di lavoro e l\u2019impatto sociale e logistico dell\u2019epidemia sui territori<\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li>i ricavi e il <em>rallentamento<\/em> <em>dei tempi<\/em> di chiusura dei deal e l\u2019incertezza delle vendite e del portafoglio dei clienti<\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li>la <em>liquidit\u00e0<\/em> e la disponibilit\u00e0 di risorse e fundraising per gli investimenti, in uno scenario di recessione<\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li>l\u2019efficienza e la continuit\u00e0 delle <em>catene<\/em> di fornitura e consegna<\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li>i <em>costi<\/em> operativi, l\u2019innalzamento dei breakeven e la <strong>necessit\u00e0 di fare di pi\u00f9 con meno<\/strong>, migliorando, ove possibile, la produttivit\u00e0 delle risorse.<\/li>\n<\/ul>\n&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" next_background_color=\"#ffffff\" disabled_on=\"off|off|on\" admin_label=\"Quote Section\" _builder_version=\"3.27.4\" use_background_color_gradient=\"on\" background_color_gradient_start=\"#E8E8E8\" background_color_gradient_end=\"#E8E8E8\" background_color_gradient_direction=\"105deg\" background_color_gradient_start_position=\"55%\" background_color_gradient_end_position=\"0%\" background_color_gradient_overlays_image=\"on\" background_enable_image=\"off\" background_position=\"bottom_center\" custom_margin=\"0px||||false|false\" top_divider_style=\"slant\" top_divider_color=\"#ffffff\" top_divider_flip=\"horizontal\" bottom_divider_style=\"slant\" bottom_divider_flip=\"horizontal\" saved_tabs=\"all\" fb_built=\"1\" _i=\"3\" _address=\"3\"][et_pb_row admin_label=\"Quote Area\" _builder_version=\"3.27.4\" max_width=\"2496px\" module_alignment=\"center\" custom_margin=\"69px|30px||auto||\" custom_padding=\"|2px|0px|0px||\" _i=\"0\" _address=\"3.0\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" _i=\"0\" _address=\"3.0.0\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Title\" _builder_version=\"3.27.4\" text_font=\"Montserrat||||||||\" text_text_color=\"#191919\" text_font_size=\"16px\" text_line_height=\"1.3em\" link_font=\"||||on|||#f46624|\" link_text_color=\"#333333\" ul_font=\"Montserrat||||||||\" ul_line_height=\"1.3em\" header_font=\"||||||||\" header_2_font=\"Montserrat|600||on|||||\" header_2_text_align=\"center\" header_2_font_size=\"30px\" background_color=\"rgba(0,0,0,0)\" max_width=\"879px\" module_alignment=\"center\" custom_margin=\"||8%|307px|false|false\" custom_padding=\"4%|0.4%|3.2%|0.2%|false|false\" animation_style=\"slide\" animation_direction=\"right\" animation_intensity_slide=\"20%\" animation_starting_opacity=\"100%\" inline_fonts=\"Montserrat\" _i=\"0\" _address=\"3.0.0.0\"]\n<p style=\"text-align: justify\">Tuttavia, possiamo prevedere, al momento, delle <strong>conseguenze<\/strong> <strong>certe<\/strong> sulle seguenti aree:<\/p>\n\n<ul>\n \t<li>le <em>persone<\/em>, la loro sicurezza e salute, i nuovi modelli di lavoro e l\u2019impatto sociale e logistico dell\u2019epidemia sui territori<\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li>i ricavi e il <em>rallentamento<\/em> <em>dei tempi<\/em> di chiusura dei deal e l\u2019incertezza delle vendite e del portafoglio dei clienti<\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li>la <em>liquidit\u00e0<\/em> e la disponibilit\u00e0 di risorse e fundraising per gli investimenti, in uno scenario di recessione<\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li>l\u2019efficienza e la continuit\u00e0 delle <em>catene<\/em> di fornitura e consegna<\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li>i <em>costi<\/em> operativi, l\u2019innalzamento dei breakeven e la <strong>necessit\u00e0 di fare di pi\u00f9 con meno<\/strong>, migliorando, ove possibile, la produttivit\u00e0 delle risorse.<\/li>\n<\/ul>\n&nbsp;[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.27.4\" custom_margin=\"||1.2%||false|false\" custom_padding=\"1.7%||1.7%||true|false\" saved_tabs=\"all\" fb_built=\"1\" _i=\"4\" _address=\"4\"][et_pb_row admin_label=\"Title Area\" _builder_version=\"3.27.4\" background_color=\"rgba(0,0,0,0)\" width=\"100%\" module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"0px|0px|0px|0px|false|false\" _i=\"0\" _address=\"4.0\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" _i=\"0\" _address=\"4.0.0\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"3.27.4\" text_font=\"||||||||\" text_font_size=\"16px\" header_font=\"||||||||\" max_width=\"90%\" module_alignment=\"center\" custom_margin=\"7.5%|0px|2%|0px|false|false\" custom_padding=\"|2%|0px|2%|false|false\" animation_style=\"flip\" animation_direction=\"left\" animation_intensity_flip=\"30%\" animation_starting_opacity=\"100%\" _i=\"0\" _address=\"4.0.0.0\"]\n<p style=\"text-align: justify\">In questa situazione di emergenza occorrono <strong>velocit\u00e0<\/strong> e <strong>focalizzazione<\/strong>, unite alla capacit\u00e0 di ridefinire le normali gerarchie e responsabilit\u00e0 aziendali. Si dovranno assegnare <strong>compiti<\/strong> e ruoli <strong>mai sperimentati prima<\/strong> e riconfigurare i processi decisionali su agende con obiettivi comuni non ordinari.<\/p>\nOccorre, quindi, una <strong>\u2018crisis room\u2019<\/strong> che produca fondamentalmente 3 risultati:[\/et_pb_text][et_pb_text _builder_version=\"3.27.4\" text_font=\"||||||||\" text_font_size=\"16px\" header_font=\"||||||||\" max_width=\"75%\" module_alignment=\"center\" custom_margin=\"2%|0px|5%|0px|false|false\" custom_padding=\"|2%|0px|2%|false|false\" animation_style=\"flip\" animation_direction=\"left\" animation_intensity_flip=\"30%\" animation_starting_opacity=\"100%\" _i=\"1\" _address=\"4.0.0.1\"]\n<ul>\n \t<li>mobilitazione del <em>leadership team<\/em> su obiettivi comuni e call to action continuativa sia per il periodo della crisi sia per il periodo successivo ad essa<\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li>sviluppo di <em>scenari<\/em> per anticipare le diverse conseguenze sulle aree impattate e preparare dei piani di reazione in anticipo<\/li>\n<\/ul>\n<ul>\n \t<li><em>comunicazione<\/em> <em>corretta e rassicurante<\/em> verso tutti gli stakeholders (dentro e fuori l\u2019azienda).<\/li>\n<\/ul>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" prev_background_color=\"#ffffff\" _builder_version=\"3.27.4\" background_color=\"#002c3e\" custom_margin=\"||0px||false|false\" custom_padding=\"0%||0%||true|false\" top_divider_style=\"slant\" bottom_divider_style=\"slant\" bottom_divider_color=\"#e8e8e8\" bottom_divider_flip=\"vertical\" saved_tabs=\"all\" fb_built=\"1\" _i=\"5\" _address=\"5\"][et_pb_row admin_label=\"Title Area\" _builder_version=\"3.27.4\" background_color=\"rgba(0,0,0,0)\" width=\"100%\" module_alignment=\"center\" custom_margin=\"||||false|false\" custom_padding=\"0px|0px|0px|0px|false|false\" _i=\"0\" _address=\"5.0\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" _i=\"0\" _address=\"5.0.0\" custom_padding__hover=\"|||\"][et_pb_text admin_label=\"Title\" _builder_version=\"3.27.4\" text_font=\"Montserrat||||||||\" text_text_color=\"#ffffff\" header_font=\"Prata||||||||\" header_2_font=\"Montserrat|700|||||||\" header_2_text_align=\"center\" header_2_font_size=\"32px\" background_layout=\"dark\" max_width=\"80%\" module_alignment=\"center\" custom_margin=\"14%||||false|false\" custom_margin_tablet=\"15%||||false|false\" custom_margin_phone=\"25%||||false|false\" custom_margin_last_edited=\"on|phone\" custom_padding=\"||||false|false\" animation_style=\"fade\" animation_direction=\"top\" animation_duration=\"1350ms\" animation_starting_opacity=\"100%\" inline_fonts=\"Prata,Montserrat\" _i=\"0\" _address=\"5.0.0.0\"]\n<h2><span style=\"font-family: Montserrat\">Chi sono i manager pi\u00f9 esperti in grado di affrontare questo tipo di problematiche? <\/span><\/h2>\n[\/et_pb_text][et_pb_text _builder_version=\"3.27.4\" text_font=\"||||||||\" text_text_color=\"#ffffff\" text_font_size=\"16px\" header_font=\"||||||||\" max_width=\"90%\" max_width_tablet=\"65%\" max_width_phone=\"65%\" max_width_last_edited=\"on|phone\" module_alignment=\"center\" custom_margin=\"3%|0px|5.8%|0px|false|false\" custom_padding=\"|2%|68px|2%|false|false\" animation_style=\"flip\" animation_direction=\"left\" animation_intensity_flip=\"30%\" animation_starting_opacity=\"100%\" _i=\"1\" _address=\"5.0.0.1\"]\n<p style=\"text-align: center\"><strong>Quelli che hanno un\u2019esperienza comprovata e di successo nella gestione delle crisi aziendali.<\/strong><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.27.4\" background_color=\"#e8e8e8\" custom_margin=\"||0px||false|false\" custom_padding=\"0%||0%||true|false\" bottom_divider_style=\"slant\" bottom_divider_color=\"#db9300\" saved_tabs=\"all\" fb_built=\"1\" _i=\"6\" _address=\"6\"][et_pb_row admin_label=\"Title Area\" _builder_version=\"3.27.4\" background_color=\"rgba(0,0,0,0)\" width=\"100%\" module_alignment=\"center\" custom_margin=\"|1408px||auto|false|false\" custom_padding=\"0px|0px|0px|0px|false|false\" _i=\"0\" _address=\"6.0\"][et_pb_column type=\"4_4\" _builder_version=\"3.25\" custom_padding=\"|||\" _i=\"0\" _address=\"6.0.0\" custom_padding__hover=\"|||\"][et_pb_text _builder_version=\"3.27.4\" text_font=\"||||||||\" text_font_size=\"16px\" header_font=\"||||||||\" max_width=\"90%\" module_alignment=\"center\" custom_margin=\"5%|0px|2%|0px|false|false\" custom_padding=\"|2%|0px|2%|false|false\" animation_style=\"flip\" animation_direction=\"left\" animation_intensity_flip=\"30%\" animation_starting_opacity=\"100%\" _i=\"0\" _address=\"6.0.0.0\"]\n<p style=\"text-align: justify\">EIM ha una vasta esperienza nella gestione di <strong>situazioni eccezionali,<\/strong> da un lato, e di approccio e gestione <strong>progettuale,<\/strong> dall\u2019altro.<\/p>\n<p style=\"text-align: justify\">Gli esperti di Crisis Management<em> di EIM <\/em>conoscono perfettamente gli strumenti da utilizzare nei <strong>momenti di crisi<\/strong> e pertanto sono a disposizione dei nostri clienti per portare in azienda ed usare, in modo proficuo, le proprie <strong>competenze per ottenere risultati in tempi brevi<\/strong>.<\/p>\n<p style=\"text-align: justify\">Ma nel contesto che stiamo attraversando sono anche in grado di:<\/p>\n[\/et_pb_text][et_pb_text _builder_version=\"3.27.4\" text_font=\"||||||||\" text_font_size=\"16px\" header_font=\"||||||||\" max_width=\"75%\" module_alignment=\"center\" custom_margin=\"3%|0px|2%|0px|false|false\" custom_padding=\"|2%|0px|2%|false|false\" animation_style=\"flip\" animation_direction=\"left\" animation_intensity_flip=\"30%\" animation_starting_opacity=\"100%\" _i=\"1\" _address=\"6.0.0.1\"]\n<ul>\n \t<li>attingere a <em>best practices<\/em><\/li>\n<\/ul>\n<ul style=\"text-align: justify\">\n \t<li>anticipare i provvedimenti delle autorit\u00e0<\/li>\n<\/ul>\n<ul>\n \t<li>garantire <em>la continuit\u00e0<\/em><\/li>\n<\/ul>\n<ul>\n \t<li>proteggere <em>la salute dei dipendenti<\/em> non in modo generico-reattivo ma in modo proattivo<\/li>\n<\/ul>\n<ul>\n \t<li>attrezzarsi per <strong>il dopo<\/strong> per far ripartire l\u2019azienda quando tutto questo sar\u00e0 finito<\/li>\n<\/ul>\n<ul>\n \t<li>\u201cpatrimonializzare\u201d l\u2019esperienza e renderla un qualcosa di permanente e duraturo nell\u2019armamentario dell\u2019azienda per far fronte a future nuove situazioni inaspettate.<\/li>\n<\/ul>\n&nbsp;[\/et_pb_text][et_pb_text _builder_version=\"3.27.4\" text_font=\"||||||||\" text_font_size=\"16px\" header_font=\"||||||||\" max_width=\"90%\" module_alignment=\"center\" custom_margin=\"3%|0px|17%|0px|false|false\" custom_padding=\"|2%|0px|2%|false|false\" animation_style=\"flip\" animation_direction=\"left\" animation_intensity_flip=\"30%\" animation_starting_opacity=\"100%\" _i=\"2\" _address=\"6.0.0.2\"]\n<p style=\"text-align: justify\">EIM, grazie al suo straordinario bagaglio di esperienze maturato in centinaia di progetti, si propone oggi pi\u00f9 che mai come un <strong>partner<\/strong> <strong>d\u2019elezione<\/strong> per sostenere i propri clienti.<\/p>\n<p style=\"text-align: justify\"><strong><a href=\"https:\/\/www.eim.com\/it\/eim-community-i-nostri-professionisti\/\">I professionisti EIM<\/a><\/strong> sono in grado di identificare <strong>risultati tangibili<\/strong> da portare a compimento gi\u00e0 nel giro di poche settimane.<\/p>\n<p style=\"text-align: justify\">Vuoi raccontarci come stai gestendo questa situazione di <strong><u>crisis management<\/u><\/strong>?\nPossiamo analizzare quello che possiamo fare insieme, grazie a tutto il team EIM.<\/p>\n<p style=\"text-align: justify\"><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\"1\" _builder_version=\"3.27.4\" background_color=\"#db9300\" custom_margin=\"0px||0px||true|false\" custom_padding=\"0px||||false|false\" top_divider_color=\"#e09900\" top_divider_flip=\"vertical\" bottom_divider_color=\"#ffffff\" bottom_divider_flip=\"horizontal\" saved_tabs=\"all\" fb_built=\"1\" _i=\"7\" _address=\"7\"][et_pb_row _builder_version=\"3.27.4\" custom_padding=\"80px||19px|||\" _i=\"0\" _address=\"7.0\"][et_pb_column type=\"4_4\" _builder_version=\"3.27.4\" _i=\"0\" _address=\"7.0.0\"][et_pb_text admin_label=\"Title\" _builder_version=\"3.27.4\" text_font=\"||||||||\" text_text_color=\"#ffffff\" header_font=\"Prata||||||||\" header_2_font=\"Montserrat|700|||||||\" header_2_text_align=\"center\" header_2_font_size=\"30px\" custom_margin=\"||1px|||\" custom_padding=\"||0px|||\" animation_style=\"fade\" animation_direction=\"top\" animation_duration=\"1350ms\" animation_starting_opacity=\"100%\" inline_fonts=\"Prata,Montserrat\" _i=\"0\" _address=\"7.0.0.0\"]\n<h3 style=\"text-align: center\"><span style=\"color: #ffffff;font-family: Montserrat\">Trasforma questa crisi in un'opportunit\u00e0: parliamone insieme.<\/span><\/h3>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\"3.27.4\" custom_padding=\"0px|||||\" _i=\"1\" _address=\"7.1\"][et_pb_column type=\"4_4\" _builder_version=\"3.27.4\" _i=\"0\" _address=\"7.1.0\"][et_pb_text _builder_version=\"3.27.4\" custom_margin=\"||||false|false\" _i=\"0\" _address=\"7.1.0.0\"]\n<p style=\"text-align: center\"><span style=\"color: #ffffff\">Oltre 30 anni di esperienza a supporto delle aziende&nbsp;<\/span><span style=\"color: #ffffff\">che attraversano un periodo di cambiamento.\nIn Italia e nel mondo.<\/span><\/p>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row disabled_on=\"off|off|on\" _builder_version=\"3.27.4\" custom_padding=\"0px|||||\" _i=\"2\" _address=\"7.2\"][et_pb_column type=\"4_4\" _builder_version=\"3.27.4\" _i=\"0\" _address=\"7.2.0\"][et_pb_button button_url=\"tel:00390229006626\" url_new_window=\"on\" button_text=\"FISSA UN 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