{"id":257,"date":"2019-10-18T10:17:30","date_gmt":"2019-10-18T08:17:30","guid":{"rendered":"https:\/\/eimworld.wpengine.com\/de\/?p=257"},"modified":"2024-03-07T13:58:08","modified_gmt":"2024-03-07T12:58:08","slug":"digitalstrategien-in-der-praxis-umsetzung-und-herausforderungen","status":"publish","type":"post","link":"https:\/\/www.eim.com\/de\/presse\/digitalstrategien-in-der-praxis-umsetzung-und-herausforderungen\/","title":{"rendered":"Experten diskutieren Digital- und Datenstrategie bei der BMW Group in M\u00fcnchen"},"content":{"rendered":"

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PRESSE<\/p>\n

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Experten diskutieren Digital- und Datenstrategie
bei der BMW Group in M\u00fcnchen<\/h1>\n

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CDO Executive Circle trift sich zum 8. Roundtable Gespr\u00e4ch bei BMW<\/strong><\/p>\n

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M\u00fcnchen, 07.03.2018:<\/strong>\u00a0<\/span>Der 8. Roundtable des CDO Executive Circle stand am 28.02.2018 in M\u00fcnchen im Zeichen der Themen Data-Driven Business Models und digitale Transformationsstrategien. Beim Gastgeber BMW Group diskutierten die anwesenden CDOs der dreimal j\u00e4hrlich stattfindenden Veranstaltung \u00fcber die Herausforderungen von Big-Data-Projekten und konkrete L\u00f6sungswege in Unternehmen.<\/p>\n

Big Data und Datentransformation sind das beherrschende Thema, das Unternehmen in den n\u00e4chsten Jahrzehnten besch\u00e4ftigen wird. Wie sich die strategischen, analytischen und datenbezogenen Voraussetzungen schaffen lassen, um den digitalen Wandel zu bewerkstelligen, erarbeiteten die Chief Digital Officers (CDOs) am runden Tisch des CDO Executive Circles. Um immer mehr und immer vielf\u00e4ltigere Daten in immer k\u00fcrzerer Zeit zu verarbeiten und eine Datenwertsch\u00f6pfung als Wettbewerbsvorteil zu etablieren, m\u00fcssen Konnektivit\u00e4t, Datenmanagement und Datenanalyse ineinandergreifen und am Gesch\u00e4ftsmodell ausgerichtet werden. Als wichtigste Handlungsfelder auf dem Weg zum datengetriebenen Unternehmen definierten die CDOs:<\/p>\n

\u2022 Etablierung von Datamanagement und Analytics als Kernkompetenz
\u2022 Ausrichtung des Produkt- und Serviceportfolios und der Kundenschnittstellen am Kunden
\u2022 Nutzung von Daten f\u00fcr die Entscheidungsprozesse im Unternehmen durch Business Intelligence und Predictive Analytics (Machine Learning, Artificial Intelligence)
\u2022 Ausrichtung der Organisation und Infrastruktur auf Datensammlung, -management und -analyse
\u2022 Wandel der Unternehmenskultur zum datengetriebenen Management<\/p>\n

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\u00dcber den CDO Executive Circle:<\/strong>
Der CDO Executive Circle ist ein Zusammenschluss der Chief Digital Officer (CDOs) f\u00fchrender Unternehmen wie z. B. Deutsche Bahn, BMW, Unilever, Viessmann, Deutsche Messe u. v. a. Die Position des CDOs ist noch nicht weit verbreitet in deutschen Unternehmen; sie ist jedoch vor dem Hintergrund des digitalen Wandels unverzichtbar. Zu den Hauptaufgaben des CDOs geh\u00f6rt die Entwicklung einer Digitalstrategie und deren Organisation und Umsetzung im Rahmen eines Change-Management-Prozesses. Der CDO Executive Circle ist eine gemeinsame Initiative der diva-e Strategy GmbH und der EIM Executive Interim Management GmbH. Im Zentrum dieser Plattform stehen der direkte Austausch zwischen CDOs, Best Practice Sharing und die Erarbeitung gemeinsamer L\u00f6sungen. Weitere Informationen finden Sie unter www.cdo-circle.de.<\/span><\/p>\n

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Wie wird man Mitglied im CDO Executive Cirlce?<\/strong>
Interessierte CDOs, die gerne Teil des CDO Executive Circle werden m\u00f6chten, melden sich gerne bei Marcus Gerbershagen, Partner\/CDO der EIM Executive Interim Management GmbH per E-Mail an m.gerbershagen@eim.com oder telefonisch unter +49 (0)160 947 665 43 bzw. bei Albert Brenner, CEO der diva-e Strategy GmbH per E-Mail an albert.brenner@diva-e.com oder telefonisch unter +49 (0)173 3541681<\/span><\/p>\n

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Der 9. Roundtable des CDO Executive Circle wird am\u00a0<\/span>19.\/20. Juni 2018<\/strong>\u00a0bei Unilever in Hamburg stattfinden.<\/span><\/p>\n

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Kontaktieren Sie uns<\/span><\/h2>\n

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Erfahren Sie mehr und nehmen Sie Kontakt mit Ihrem EIM Berater auf<\/span><\/p>\n

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Der 8. Roundtable des CDO Executive Circle stand am 28.02.2018 in M\u00fcnchen im Zeichen der Themen Data-Driven Business Models und digitale Transformationsstrategien. 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