{"id":13223,"date":"2023-11-30T13:14:58","date_gmt":"2023-11-30T12:14:58","guid":{"rendered":"https:\/\/www.eim.com\/de\/?p=13223"},"modified":"2026-01-20T08:26:12","modified_gmt":"2026-01-20T07:26:12","slug":"fmcg-im-wandel","status":"publish","type":"post","link":"https:\/\/www.eim.com\/de\/blog\/fmcg-im-wandel\/","title":{"rendered":"FMCG im Wandel: KI \u00e4ndert die Spielregeln"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Hero Section” _builder_version=”4.22.2″ use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,0,0,0.25) 0%|rgba(0,0,0,0.25) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.25)” background_color_gradient_end=”rgba(0,0,0,0.25)” background_image=”https:\/\/www.eim.com\/de\/wp-content\/uploads\/sites\/4\/2023\/11\/AdobeStock_670400479.jpeg” height=”580px” custom_padding=”6%||0%|||” bottom_divider_style=”slant” bottom_divider_color=”#DB9300″ bottom_divider_height=”150px” bottom_divider_flip=”horizontal” global_colors_info=”{}” background_color_gradient_direction__hover=”180deg” background_color_gradient_direction__hover_enabled=”180deg” background_color_gradient_start_position__hover=”0%” background_color_gradient_start_position__hover_enabled=”0%” background_color_gradient_end_position__hover=”100%” background_color_gradient_end_position__hover_enabled=”100%” background_color_gradient_stops__hover=”rgba(0,0,0,0.25) 0%|rgba(0,0,0,0.25) 100%”][et_pb_row disabled_on=”off|off|off” admin_label=”Page Title Area” _builder_version=”4.21.0″ width=”100%” max_width=”2560px” module_alignment=”center” custom_margin=”-5.9%|auto|0px|auto|false|false” custom_padding=”0px||92px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text content_tablet=”

DER FMCG-MARKT IM WANDEL:<\/strong><\/h1>” content_phone=”

DER <\/strong>FMCG-MARKT IM WANDEL:<\/strong><\/h1>” content_last_edited=”on|tablet” _builder_version=”4.22.2″ text_font=”|600|||||||” text_text_color=”#ffffff” text_font_size=”33px” background_layout=”dark” module_alignment=”center” min_height=”100px” custom_margin=”||1%||false|false” custom_padding=”0px|5%||5%|false|false” header_text_shadow_style=”preset5″ global_colors_info=”{}”]

DER FMCG-MARKT IM WANDEL:<\/strong><\/h1>[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ text_font=”|600|||||||” text_text_color=”#ffffff” text_font_size=”26px” background_layout=”dark” max_width=”1155px” module_alignment=”center” custom_margin=”||85px||false|false” custom_padding=”|5%||5%|false|false” header_text_shadow_style=”preset5″ global_colors_info=”{}”]

Wie K\u00fcnstliche Intelligenz (KI) die Spielregeln \u00e4ndert<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”#da9402″ custom_margin=”||||false|false” top_divider_style=”slant” top_divider_color=”rgba(0,0,0,0)” top_divider_flip=”vertical” bottom_divider_color=”#ffffff” bottom_divider_flip=”horizontal” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ max_width=”800px” module_alignment=”center” custom_margin=”10px||10px||false|false” custom_padding=”0px||||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ text_font_size=”18px” custom_margin=”||20px||false|false” global_colors_info=”{}”]

Weitere Informationen<\/span><\/strong><\/p>[\/et_pb_text][et_pb_button button_url=”#weiter” button_text=”DOWNLOAD” button_alignment=”center” _builder_version=”4.27.4″ custom_button=”on” button_icon=”||divi||400″ button_on_hover=”off” background_layout=”dark” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ background_color=”RGBA(255,255,255,0)” custom_margin=”||20px||false|false” custom_padding=”1px||1px||true|false” top_divider_style=”slant” top_divider_color=”#db9300″ top_divider_flip=”horizontal” global_colors_info=”{}”][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” background_enable_image=”off” min_height=”446.3px” custom_padding=”45px||0px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_4,3_4″ admin_label=”Title Area” _builder_version=”4.22.2″ background_color=”rgba(0,0,0,0)” width=”100%” max_width=”1191px” module_alignment=”center” custom_margin=”20px|auto||auto|false|false” custom_margin_tablet=”12%||||false|false” custom_margin_phone=”25%||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.eim.com\/de\/wp-content\/uploads\/sites\/4\/2020\/08\/hartmut_sannecke-portrait.jpg” alt=”Hartmut Sannecke | EIM Partner” title_text=”Hartmut Sannecke | EIM Partner” url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wb3N0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY4OCIsImVuYWJsZV9odG1sIjoib2ZmIn19@” show_bottom_space=”off” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.22.2″ _dynamic_attributes=”url” width=”100%” max_width=”160px” module_alignment=”right” custom_margin=”3%||||false|false” animation_style=”slide” animation_direction=”left” module_alignment_tablet=”center” module_alignment_phone=”” module_alignment_last_edited=”on|desktop” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”]

Autor Hartmut Sannecke<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.22.2″ text_font=”||||||||” text_text_color=”#3c5b74″ text_font_size=”33px” header_font=”||||||||” width=”100%” max_width=”130%” module_alignment=”left” custom_margin=”|0px||0px|false|false” custom_padding=”||0px||false|false” animation_style=”flip” animation_direction=”left” animation_intensity_flip=”30%” animation_starting_opacity=”100%” global_colors_info=”{}”]

DER FMCG-MARKT: Wie KI die Spielregeln \u00e4ndert<\/strong><\/strong><\/strong><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ text_font=”||||||||” text_text_color=”#333333″ text_font_size=”26px” header_font=”||||||||” header_2_text_color=”#2a4956″ header_6_text_color=”#2a4956″ header_6_font_size=”24px” min_height=”100px” height=”100px” max_height=”1000px” custom_margin=”0px|0px|0px|0px|false|false” custom_padding=”|38px|132px||false|false” animation_style=”flip” animation_direction=”left” animation_intensity_flip=”30%” animation_starting_opacity=”100%” global_colors_info=”{}”]

Wie KI die Spielregeln \u00e4ndert und welche Rolle flexible Interim Management-L\u00f6sungen bei der Beratung & Implementierung von KI spielen.<\/h6>\n

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Der Fast Moving Consumer Goods (FMCG)-Markt erlebt eine Revolution, die von k\u00fcnstlicher Intelligenz (KI) vorangetrieben wird. Die Anwendung von KI erm\u00f6glicht Unternehmen datengesteuerte Entscheidungen zu treffen, personalisierte Kundenerfahrungen zu schaffen, effizientes Supply Chain Management zu betreiben sowie Marktanalysen und Wettbewerbsf\u00e4higkeit zu verbessern. Um diese Ver\u00e4nderung erfolgreich zu bew\u00e4ltigen, die zahlreichen Wettbewerbsvorteile auszusch\u00f6pfen und bei KI-Implementierung Risiken zu minimieren, sind Interim Manager entscheidende Partner f\u00fcr FMCG-Unternehmen, um Gesch\u00e4ftsstrategien schnell anzupassen und in die Zukunft zu navigieren<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.22.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#062c3e” text_font_size=”23px” global_colors_info=”{}”]

Unternehmen k\u00f6nnen durch den Einsatz von KI von folgenden Vorteilen profitieren<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.21.0″ _module_preset=”default” min_height=”433.1px” custom_margin=”-64px|auto|57px|auto||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font_size=”23px” ul_font_size=”21px” ul_line_height=”1.7em” width=”100%” global_colors_info=”{}”]

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<\/span>Ihre Managementl\u00f6sung<\/strong><\/em><\/p>\n

    \n
  • Risikomanagement<\/li>\n
  • Strategieentwicklung<\/li>\n
  • Lieferkettenoptimierung<\/li>\n
  • Kundenbindung und Kundenerlebnis<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.eim.com\/de\/wp-content\/uploads\/sites\/4\/2023\/12\/Grafik_FMCG_neu.png” title_text=”Grafik_FMCG_neu” _builder_version=”4.22.2″ _module_preset=”default” width=”78%” custom_margin=”10px||||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.21.0″ _module_preset=”default” min_height=”599px” custom_margin=”50px|||||” custom_padding=”3px|||||” global_colors_info=”{}”][et_pb_row _builder_version=”4.21.0″ _module_preset=”default” custom_margin=”15px|auto||auto||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.22.2″ _module_preset=”default” text_font_size=”16px” global_colors_info=”{}”]

    FAZIT<\/strong><\/span><\/h2>\n

    Die Integration von k\u00fcnstlicher Intelligenz in den FMCG-Markt ist unaufhaltsam und bietet immense Chancen f\u00fcr Unternehmen, die bereit sind, sich anzupassen. Interim Management spielt dabei eine entscheidende Rolle, indem interimistische KI-Experten Unternehmen helfen, die Potenziale der neuen Technologien voll auszusch\u00f6pfen und gleichzeitig eine reibungslose \u00dcbergangsphase sicherzustellen. Die Unternehmen, die KI klug einsetzen und gleichzeitig flexibles Interim Management nutzen, werden die Vorreiter in einer zunehmend digitalisierten FMCG-Landschaft sein.<\/p>\n

    EIM hilft die richtigen KI-L\u00f6sungen f\u00fcr Ihr Unternehmen erfolgreich umzusetzen.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.22.1″ background_color=”#e6e6e6″ custom_margin=”0px||||false|false” custom_padding=”115px||10px||false|false” top_divider_style=”slant” top_divider_color=”#ffffff” top_divider_flip=”vertical|horizontal” bottom_divider_color=”#002c3e” bottom_divider_flip=”horizontal” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_5,3_5,1_5″ module_id=”weiter” _builder_version=”4.22.1″ custom_padding=”0px||10px||false|false” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text _builder_version=”4.22.1″ header_3_font=”Montserrat||||||||” header_3_text_color=”#002c3e” custom_margin=”2%||0px||false|false” custom_padding=”||||false|false” global_colors_info=”{}”]

    Sie m\u00f6chten weitere Informationen erhalten, dann f\u00fcllen Sie bitte das Formular aus.<\/h3>[\/et_pb_text][et_pb_code module_id=”beratung” _builder_version=”4.27.4″ max_width=”450px” module_alignment=”center” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]\t