{"id":13827,"date":"2024-11-25T09:45:09","date_gmt":"2024-11-25T08:45:09","guid":{"rendered":"https:\/\/www.eim.com\/ch\/internationalization\/"},"modified":"2024-11-25T09:45:35","modified_gmt":"2024-11-25T08:45:35","slug":"internationalization","status":"publish","type":"page","link":"https:\/\/www.eim.com\/ch\/internationalization\/?lang=en","title":{"rendered":"Internationalization"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.27.0&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.4) 0%|rgba(0,0,0,0.4) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.4)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0.4)&#8221; background_image=&#8221;https:\/\/www.eim.com\/ch\/wp-content\/uploads\/sites\/17\/_pda\/2024\/10\/240930-Gronova-Shooting7407762.jpg&#8221; background_position=&#8221;top_center&#8221; 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max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1350ms&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;50px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; text_text_shadow_style=&#8221;preset1&#8243; text_text_shadow_horizontal_length=&#8221;0.38em&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong>Internationalization<\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||2%||false|false&#8221; custom_padding=&#8221;0px||1.5%||false|false&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Title Area&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Prata||||||||&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;32px&#8221; custom_margin=&#8221;7%||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1350ms&#8221; animation_starting_opacity=&#8221;100%&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #002c3e; font-family: Montserrat;\"><strong>Global solutions for international markets<\/strong><br \/><\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;||||||||&#8221; text_orientation=&#8221;justified&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;3%|0px|5%|0px|false|false&#8221; custom_padding=&#8221;|30px|0px|30px|false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">Whether you work in a multinational corporation or an SME, you have probably already experienced the challenge of either <strong>expanding into a new market<\/strong> or working with people in another country.<\/p>\n<p class=\"p1\"><strong>Globalization<\/strong> offers enormous <strong>opportunities to drive innovation, reduce production costs<\/strong> and open up new markets with solutions that have already proven themselves under similar conditions in another region.<\/p>\n<p class=\"p1\">However, there is at least <strong>one major risk: false assumptions!<\/strong> Avoiding these requires a deep understanding of intercultural perspectives and human relations &#8211; or an EIM Interim Manager. For almost every <strong>market in the world, we provide managers<\/strong> who already know the region from their own experience. <\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Prata||||||||&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;32px&#8221; custom_margin=&#8221;10%||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1350ms&#8221; animation_starting_opacity=&#8221;100%&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #002c3e; font-family: Montserrat;\"><strong>The value of first-hand experience<\/strong><br \/><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||1%||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;||||||||&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|0px|0px|0px|false|false&#8221; custom_padding=&#8221;|30px|0px|30px|false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">There is hardly any other business field in which you <strong>learn so much about culture and people<\/strong>. Don&#8217;t make the mistake of the early anthropologists who thought they could write about foreign cultures while <strong>sitting<\/strong> comfortably<strong> in an armchair at home<\/strong> with a glass of wine (hence they were called &#8220;armchair anthropologists&#8221;). In 1922, ethnographer Bronislaw Malinowski marked the beginning of a new era in the social sciences when he called for researchers to capture the &#8220;spirit of the natives&#8221; by doing the unthinkable &#8211; actually <strong>spending time with them<\/strong> and <strong>participating<\/strong> in their lives.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;||||||||&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|0px||0px|false|false&#8221; custom_padding=&#8221;|30px|0px|30px|false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\">About 100 years later, we ask you to do the same: don&#8217;t export products or manage international teams <strong>based <\/strong>solely on what you&#8217;ve read about people in another part of the world.<strong> Be where your customers or colleagues are<\/strong> and you will quickly understand what they want and how you can communicate with them. Of course, flying is bad for the environment, and you can&#8217;t be everywhere at once. Sending your best employee away may not be the best idea for your home-based business either. So how can you gain that <strong>valuable first-hand experience<\/strong> of a different cultural perspective?   <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Quote Section&#8221; _builder_version=&#8221;4.27.0&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;105deg&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0) 55%|rgba(0,0,0,0) 55%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0)&#8221; background_color_gradient_start_position=&#8221;55%&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0)&#8221; background_color_gradient_end_position=&#8221;0%&#8221; background_image=&#8221;https:\/\/www.eim.com\/ch\/wp-content\/uploads\/sites\/17\/_pda\/2024\/10\/241004-Gronova-FarbanpassungenGroNova_0424_580-Kopie.jpg&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_padding=&#8221;199px||285px|||&#8221; top_divider_style=&#8221;slant&#8221; top_divider_flip=&#8221;vertical&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_color=&#8221;#e8e8e8&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; next_background_color=&#8221;#002C3E&#8221; admin_label=&#8221;Quote Section&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;105deg&#8221; background_color_gradient_stops=&#8221;#E8E8E8 55%|#e8e8e8 55%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;#E8E8E8&#8243; background_color_gradient_start_position=&#8221;55%&#8221; background_color_gradient_end=&#8221;#e8e8e8&#8243; background_color_gradient_end_position=&#8221;0%&#8221; background_enable_image=&#8221;off&#8221; background_position=&#8221;bottom_center&#8221; custom_margin=&#8221;0px||||false|false&#8221; custom_padding=&#8221;||113px|||&#8221; bottom_divider_style=&#8221;slant&#8221; bottom_divider_flip=&#8221;horizontal&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;Title Area&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.2&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Prata||||||||&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;32px&#8221; text_orientation=&#8221;center&#8221; width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;3.9%||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1350ms&#8221; animation_starting_opacity=&#8221;100%&#8221; hover_enabled=&#8221;0&#8243; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #002c3e; font-family: Montserrat;\"><strong>Only experienced entrepreneurs and top executives<\/strong><br \/><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||2%||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;||||||||&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|0px||0px|false|false&#8221; custom_padding=&#8221;|30px|0px|30px|false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;left&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p class=\"p1\">Managers with <strong>relevant international experience<\/strong> who do not see everything through the lens of your company&#8217;s history are essential for any internationalization project.<\/p>\n<p class=\"p1\">They help <strong>overcome obstacles to foreign investment<\/strong> cited in a recent study, such as <strong>language barriers (26%), lack of management capacity (19%) and resources (12%).<\/strong><\/p>\n<p class=\"p1\">In addition, such professionals have an excellent sense of emerging <strong>trends in these foreign markets<\/strong>, ensuring a reliable flow of new ideas and discoveries ready to be exported to the next market.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; header_font=&#8221;||||||||&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|0px||0px|false|false&#8221; custom_padding=&#8221;|30px|0px|30px|false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;left&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p class=\"p1\"><strong>At the end of the day, it is still about running a company.<\/strong>  Contractual conditions need to be checked, teams need to be managed and customers need to be acquired. That is why <strong>we do not provide experts in intercultural communication<\/strong>, but experienced entrepreneurs and top executives who have become experts in a particular culture through their track record in international projects. We are best placed to recruit such people as we ourselves are an international company with <strong>25 offices<\/strong> worldwide and a talent network that knows no borders.  <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#002C3E&#8221; custom_margin=&#8221;||||false|false&#8221; top_divider_color=&#8221;#ffffff&#8221; top_divider_flip=&#8221;vertical&#8221; bottom_divider_color=&#8221;#ffffff&#8221; bottom_divider_flip=&#8221;horizontal&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;42px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; header_font=&#8221;Prata||||||||&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;30px&#8221; custom_margin=&#8221;||5px|&#8221; custom_padding=&#8221;||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1350ms&#8221; animation_starting_opacity=&#8221;100%&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><span style=\"font-family: Montserrat; color: #ffffff;\">Get in touch with us<\/span><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;||1%||false|false&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400; color: #ffffff;\">Together we will find the solution you are looking for.<\/span><\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6Ijk0OTcifX0=@&#8221; button_text=&#8221;CONTACT&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.0&#8243; _dynamic_attributes=&#8221;button_url&#8221; background_layout=&#8221;dark&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global Solutions for International Markets Whether you&#8217;re working in a multinational corporation or at an SME, you probably already dealt with the challenge of either expanding into a new market or collaborating with people from a foreign country. Globalization offers huge opportunities to fuel innovation, cut costs on production, and enter new markets with solutions that already proved successful under similar conditions in another region. <\/p>\n","protected":false},"author":2,"featured_media":13171,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-13827","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Internationalization - EIM Switzerland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.eim.com\/ch\/internationalization\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internationalization\" \/>\n<meta property=\"og:description\" content=\"Global Solutions for International Markets Whether you&#039;re working in a multinational corporation or at an SME, you probably already dealt with the challenge of either expanding into a new market or collaborating with people from a foreign country. 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