{"id":20,"date":"2019-10-02T09:48:39","date_gmt":"2019-10-02T09:48:39","guid":{"rendered":"https:\/\/www.eim.com\/cee\/internationalisation\/"},"modified":"2024-04-30T08:38:13","modified_gmt":"2024-04-30T08:38:13","slug":"internationalisation-3","status":"publish","type":"page","link":"https:\/\/www.eim.com\/cee\/internationalisation-3\/","title":{"rendered":"Internationalisation"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0.68) 0%|rgba(0,0,0,0) 100%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0.68)&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0)&#8221; background_image=&#8221;https:\/\/eimworld.wpengine.com\/wp-content\/uploads\/2019\/09\/global-solutions.jpeg&#8221; background_position=&#8221;center_right&#8221; 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custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Hero Section Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;Montserrat|800|||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;Montserrat|700|||||||&#8221; header_font_size=&#8221;56px&#8221; header_letter_spacing=&#8221;3px&#8221; header_line_height=&#8221;1.1em&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_color=&#8221;rgba(255,255,255,0.6)&#8221; header_2_font_size=&#8221;90px&#8221; header_2_letter_spacing=&#8221;3px&#8221; header_2_line_height=&#8221;1.1em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;900px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|2%|0px|2%|false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;bottom&#8221; animation_duration=&#8221;1350ms&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;28px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;50px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; text_text_shadow_style=&#8221;preset1&#8243; text_text_shadow_horizontal_length=&#8221;0.1em&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1><strong>Internationalisation<\/strong><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; min_height=&#8221;1089px&#8221; custom_margin=&#8221;||2%||false|false&#8221; custom_padding=&#8221;1.7%||1.7%||true|false&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;Title Area&#8221; _builder_version=&#8221;4.16&#8243; background_color=&#8221;rgba(0,0,0,0)&#8221; width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Prata||||||||&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#002c3e&#8221; header_2_font_size=&#8221;32px&#8221; width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;5%||||false|false&#8221; custom_padding=&#8221;0%||||false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1350ms&#8221; animation_starting_opacity=&#8221;100%&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center\"><span style=\"color: #002c3e;font-family: Montserrat\"><strong>Global Solutions for International Markets <\/strong><br \/> <\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; text_orientation=&#8221;justified&#8221; width=&#8221;90%&#8221; max_width=&#8221;100%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;||||false|false&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>Whether you\u2019re working in a multinational corporation or at a SME, you probably already dealt with the challenge of either <strong>expanding into a new market<\/strong> or collaborating with people in a different country.<\/p>\n<p><strong>Globalisation<\/strong> offers huge opportunities to <strong>fuel innovation<\/strong>, <strong>cut costs<\/strong> on production, and enter new markets with solutions that already proved successful under similar conditions in another region.<\/p>\n<p>However, there\u2019s at least one <strong>major risk: false assumptions!<\/strong> Avoiding these requires deep understanding of intercultural perspectives and human relationships \u2013 or an EIM Interim Manager. For almost every market in the world, <strong>we provide managers who already know the region<\/strong> from their own experience.<\/p>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Prata||||||||&#8221; header_2_font=&#8221;Montserrat|700|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_text_color=&#8221;#002c3e&#8221; header_2_font_size=&#8221;32px&#8221; width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;5%||||false|false&#8221; custom_padding=&#8221;0%||||false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1350ms&#8221; animation_starting_opacity=&#8221;100%&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center\"><span style=\"color: #002c3e;font-family: Montserrat\"><strong>The value of first-hand experience<\/strong><br \/> <\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|2%||2%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;3%||5%||false|false&#8221; custom_padding=&#8221;|0%|0px|0px|false|false&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">There\u2019s hardly any other field in business where <strong>you\u2019ll learn so much about culture and people<\/strong>. Don\u2019t repeat the mistake of early anthropologists, who thought they could write about foreign cultures, while enjoying a glass of wine <strong>sitting at home<\/strong> in their armchairs (hence, they were labelled \u201carmchair anthropologists\u201d). In 1922, the ethnographer Bronislaw Malinowski marked the start of a new era of social science, when he demanded researchers record \u201cthe spirit of the natives\u201d by doing the unthinkable \u2013 actually<strong> spending time<\/strong> with them, and <strong>participating<\/strong> in their lives.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; text_orientation=&#8221;justified&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;3%||5%||false|false&#8221; custom_padding=&#8221;|||0%|false|false&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>About 100 years later, we ask you to do the same: <strong>don\u2019t export<\/strong> products or manage international teams purely <strong>based on what you read<\/strong> about the people in a different part of the world. <strong>Be where your customers or colleagues are<\/strong>, and you\u2019ll understand what they want and how to communicate with them very quickly. Obviously flying is bad for the environment, and you can\u2019t be everywhere at once. Sending away your best employee also might not be the best idea for your business at home. So how do you go about getting this <strong>valuable first-hand experience<\/strong> of another cultural perspective?<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjMxNjcifX0=@&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;How to choose your Partner&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; _dynamic_attributes=&#8221;button_url&#8221; custom_button=&#8221;on&#8221; button_text_color=&#8221;#002c3e&#8221; custom_margin=&#8221;||5%||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#ffffff&#8221; admin_label=&#8221;Quote Section&#8221; _builder_version=&#8221;4.16&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_direction=&#8221;105deg&#8221; background_color_gradient_stops=&#8221;rgba(0,0,0,0) 55%|rgba(0,0,0,0) 55%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(0,0,0,0)&#8221; background_color_gradient_start_position=&#8221;55%&#8221; background_color_gradient_end=&#8221;rgba(0,0,0,0)&#8221; background_color_gradient_end_position=&#8221;0%&#8221; background_image=&#8221;https:\/\/www.eim.com\/cee\/wp-content\/uploads\/sites\/12\/2019\/11\/performance-improvement-business-solution.jpeg&#8221; background_position=&#8221;top_center&#8221; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; min_height=&#8221;80%&#8221; height=&#8221;80%&#8221; custom_margin=&#8221;-18px||||false|false&#8221; custom_padding=&#8221;199px||285px|||&#8221; top_divider_style=&#8221;slant&#8221; top_divider_flip=&#8221;vertical&#8221; 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custom_padding=&#8221;0%||||false|false&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1350ms&#8221; animation_starting_opacity=&#8221;100%&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #002c3e; font-family: Montserrat;\"><strong>Intercultural communication experts<\/strong><br \/> <\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|2%||2%|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;3%|0px|5%|0px|false|false&#8221; custom_padding=&#8221;|0%|0px||false|false&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify\">Managers with <strong>relevant international experience<\/strong>, who don\u2019t see everything through your company\u2019s history, are vital to every internationalisation project.<\/p>\n<p style=\"text-align: justify\">They help to <strong>overcome obstacles<\/strong> on the way to investments abroad mentioned in a recent study, such as <strong>language<\/strong> <strong>barriers<\/strong> (26%), <strong>lack of management capacities<\/strong> (19%) and <strong>resources<\/strong> (12%).<\/p>\n<p style=\"text-align: justify\">Furthermore, such professionals have an excellent sense for <strong>emerging trends in <\/strong>these<strong> foreign markets<\/strong> \u2013 thereby, guaranteeing a reliable flow of new ideas and discoveries, ready to export to the next market.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; text_orientation=&#8221;justified&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;3%|0px|5%|0px|false|false&#8221; custom_padding=&#8221;||0px|0%|false|false&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;left&#8221; animation_intensity_flip=&#8221;30%&#8221; animation_starting_opacity=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><strong>In the end though, it\u2019s still about running a business.<\/strong> Contractual conditions need to be checked; teams need to be managed; clients need to be acquired. This is why <strong>we don\u2019t provide experts for intercultural communication<\/strong>, <strong>but<\/strong> rather seasoned entrepreneurs and <strong>top executives<\/strong>, who have become experts for a given culture due to their track record of international projects. We are the best suited to recruit such people, because we are <strong>one international firm<\/strong> ourselves, operating in <strong>30\u00a0offices <\/strong>all around the globe, and a talent network that doesn\u2019t know any borders.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/go.eim.com\/l\/877322\/2022-05-25\/k8gt7k&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;More on Business Development and Market Entry&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.17.3&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#002c3e&#8221; custom_margin=&#8221;||5%||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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custom_margin=&#8221;||5px|&#8221; custom_padding=&#8221;||0px|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; animation_duration=&#8221;1350ms&#8221; animation_starting_opacity=&#8221;100%&#8221; inline_fonts=&#8221;Prata,Montserrat&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span>Let&#8217;s talk about it together<\/span><\/h3>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||5%|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/www.linkedin.com\/in\/marcus-gerbershagen-6608714\/&#8221; button_text=&#8221;Send me a message over LinkedIn&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.24.2&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][et_pb_button button_url=&#8221;mailto:m.gerbershagen@eim.com&#8221; button_text=&#8221;Discuss confidentially via an e-mail&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.24.2&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#ffffff&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||1px||false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.2&#8243; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;16px&#8221; ul_text_align=&#8221;left&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||||false|false&#8221; custom_padding=&#8221;|20%||20%|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 16px;\">EIM Executive Interim Management CEE<br \/><\/span><span style=\"font-size: 16px;\">Together we can find the solution you are looking for<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ffffff;\"><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; background_color=&#8221;#002c3e&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; width=&#8221;99%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.16&#8243; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;12px&#8221; custom_margin=&#8221;0px|0px|0px|0px|false|false&#8221; custom_padding=&#8221;0px|0px|0px|0px|false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center\"><span>\u00a0\u00a9\u00a0<\/span>EIM Executive Interim Management CEE s.r.o. | Pasienkova 2H | 821 06 Bratislava | <a href=\"cee\/privacy-policy\/\">Data Privacy<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global Solutions for International Markets<br \/>\nWhether you\u2019re working in a multinational corporation or at an SME, you probably already dealt with the challenge of either expanding into a new market or collaborating with people from a foreign country. 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